"Isn't it a hit at thirty during this time?" Hu Fang said with a smile: "In all fairness, the filming is okay, although it can't be compared with similar foreign dramas such as "Sex and the City" and "Tokyo Women's Illustrated", and it is difficult to keep up with "Pink Girl" and "I Want to Fall in Love" in the mainland more than ten years ago, but at a time when high-quality TV series are becoming more and more scarce, it is still 1,000 "Mother's Road" stronger than "Elite Lawyer". ”

Shen Feng laughed, that's right, in recent years, with the blessing of crappy screenwriters and traffic niches, most domestic TV dramas have begun to let themselves go. What is the 19-year fantasy drama "Romance of the Gods" in which Yang Jian fell in love with Su Daji, and Douban scored 3.3 points;

was arranged by the two Davids in the prime time of "If the Years Can Go Back" chicken soup nonsense, which made Jin Dong's greasy degree from No. 92 to No. 95;

Not to mention the drama version of "Jue Ji......

Our literary and artistic career is becoming more and more on par with football, and we are the worst at ease!

So "Thirty Only" can definitely be regarded as a general among the dwarves. Rat poison wrapped in tiramissouri is more likely to be supposed than paraquat on the pesticide counter.

"The modern urban dramas that prevailed in the past few years are not bad dramas compared to shoddy, fast-moving, false stories, and pale content, but its biggest problem is that the level of creation is still derived from life and lower than life. ”

"Once it is necessary to show the truth of humanity and the theme, domestic dramas will instantly switch to the bloody mode where there is not enough conflict and scum comes together. From Chen Junsheng in "The First Half of My Life", Su Daqiang in "It's All Good", to Xu Huanshan, Liang Zhengxian, and Lin Youyou in "Thirty Only", the plot is all driven by the misbehavior of the face characters?

Hu Fang said seriously: "In drama theory, the narrative techniques of conceptualization, labeling, and flattening are inevitably rudimentary and low-level. When the old screenwriter was in school, he taught: If you want to show "I love you", you have to write "I don't love you" in the line. ”

Because people hide their true intentions, this is called the life correction instinct. But the current dramas are very mentally retarded: if you love her, you say you love her, and if you are bad, you have to get rid of scum. ”

Shen Feng scoffed, garbage can enter the room, isn't it related to the production environment of the online platform that I have big data and close the target audience?

In the past few years, because of big IP dramas, many amateur screenwriters have poured into the industry, and the creative ability of these people is below the passing line in the industry, resulting in many film and television works with zero or even negative scores in the drama process.

For example, what is Zhong Xiaoqin, who is obviously just an office worker, has no writing foundation, has no professional training, and got more than 1.5 million royalties when he resigned and wrote for the first time?

With such a talent, Yu Hua was silent, Mo Yan was in tears, and Haruki Murakami was heartbroken......

This false plot reflects the naïve idea that writing casually is writing, and you can become a screenwriter if you write casually.

Mature writers and screenwriters are the result of creative professionalism, that is, if a talented writer does not devote 100% of his time and energy to creation, he is simply not enough to make achievements in the professional field.

Full-time writing has its own risks and costs, as the American writer William Faulkner said: Before a writer decides to write a long novel, he must have enough primitive accumulation to ensure that he does not starve.

The art of screenwriting is the art of time, the depth of the work is the depth of the author, the content industry is agriculture, no matter how industrialized the production of drama is, it cannot be produced by storytellers.

Amateur screenwriters lack depth, lack of precipitation and accumulation of life, but if they want to come up with works, they have to rely on brain supplements and blind editing.

And the results of brain supplementation and blind compilation must have a strong cliché of labeling. For example, on the issue of depicting urban scumbags, the vast majority of amateur editors can only make up the four types of "wretched, stingy, liar man, and Chen Shimei", which has no new ideas.

Not only the new generation of screenwriters, but also the new generation of audiences who are inspired by the painful literature of campus youth also have the same problem - chasing Guo Jingming in the era of paper media, chasing Mu Zimei in the portal era, and chasing Mimeng in the mobile era......

The understanding of life comes more from cramming and feeding others. When encountering the complexity and historical gravity of art outside of experience, it is forcibly dissolved with the three views of impropriety. Everyone

So in the eyes of the new generation of audiences, "Madame Bovary" has become the story of a French woman who ruined the family by killing herself and her husband two centuries ago.

"The English Patient" becomes a high-sounding extramarital affair.

"The Great Gatsby" is a dick counterattack.

"Brokeback Mountain" is a gay man's cheating marriage, and "Titanic" is a travel cheating......

You must know that people themselves are very complex things, this is also a scumbag, that is also a scumbag, you cover such a complex change in human nature with such an imbecile sentence?

Too naïve and pitiful, right?

"I don't think it's that "Thirty Only" doesn't meet the standards of a good drama, but that it doesn't intend to be a standard for a drama at all. ”

Hu Fang analyzed: "If the previous kind of emojis and cutout dramas are called PPT dramas, then "Thirty Only" opens a new chapter in public account dramas!"

"Frequently design interactive discussion links that can be fermented by public opinion, just to cut into pain points, cause anxiety, and attract traffic, some comments described: This is a drama specially tailored for Weibo hot searches, short video hot lists, and social media communication. ”

"As long as the recent hot spots can be stuffed into the cool drama platter, the structure and character design can be sacrificed at will, and the previous situation and follow-up can contradict themselves; ”

"In order to let the audience have a sense of substitution, there is room for YY, and it is even more common to arrange Xianxia plots for realistic themes. It doesn't look like the character is living a life, it's more like opening and clearing the game in the game. ”

"A domestic drama is bad or good, it does not necessarily constitute its survival standard, it is not a good drama that will be popular, a bad drama must be heavy, the key is to see whether it is hot and whether it has caused a topic. ”

"As long as the audience can watch while scolding, the platform can earn while watching. I'm not afraid that you won't scold, but I'm afraid that you won't watch it, no one will scold it, and the interested party will even hire someone to scold, isn't reverse marketing happy?"

Shen Feng couldn't help but nodded, what kind of things have traffic now?

Just look at the official account.

Chicken soup emotions, gossip scandals, cuckold cheating......

These contents are not all of the popular articles, but they are enough to represent the lowest, most threshold-free and easiest part of the popular articles. So don't look at the clues that Gu Jia and Wang Manni have serious issues such as midlife crisis, gender equality, and workplace pressure, it will eventually bypass seriousness and return to tearing X emotions.

These quick, curious, easy-to-understand, simple and straightforward, do not challenge the audience's cognition, do not seek profound transmission, and are suitable for collective complaining After being rearranged by TV art, they can guide the direction of a group of public accounts parasitic on the hot search industry chain in an instant.

Quickly generate popular chicken soup texts that go to quantity without quality, and go to the kidneys without heart, providing valuable creative ideas for the next round of public account dramas.

The plot elements come from 100 emotional explosive articles, scumbags, green tea, lowB, sluts, Aquaman......

Bombard your emotional nerve endings with precision, and then spawn 100 new viral articles......

And then inspire the creative ideas of the sequel, and gradually form a new pattern of TV drama development with "chicken soup text internal circulation as the main body and reality external circulation as the auxiliary"?