"Son, the equipment, employees, and raw materials of our pet food factory are in place, and we are about to start production, and I haven't taken the factory name and product name yet. You're a college student, what's your name for Think?"

Zhang Qinghua asked happily on the phone. In the second spring of his career, he was full of enthusiasm every day, and it took more than a month to find the plant and employees, and the equipment was bought for installation and commissioning. Dealers have also contacted more than a dozen, and raw materials have also entered the factory warehouse. Now everything is ready, only the east wind is owed!

Zhang Yida thought about it and began to analyze it for his father:

"In the past, our feed factory was called Xingnong Feed Factory, and its main customers were rural pig farmers. The company named Xingnong, which means to revitalize the countryside and prosper the farmers. This is great for pig feed, but not for pet food factories such as dog food.

Dogs and dog food are basically urban residents and some young people, our factory name and dog food brand name must be avant-garde and fashionable.

The name of the factory is "Pampering Life Pet Food Factory"!

The brand name of dog food is Dogfood, and the English translation is dogfood.

The name sounds more like a foreign one, and the city people like to import it. Our name sounds more like an imported, atmospheric and classy.

In the future, when the company becomes bigger, it will go abroad to register a company to hold a domestic company, package it, and pack it with foreign capital. Or merge and acquire foreign dog food brands to improve the style.

There is still a market for export to domestic sales. ”

Zhang Qinghua was happy, what his son said was still very reasonable, and agreed:

"Well, it will be according to you.

In the offline market, I have found more than a dozen dealers, each of which can eat from 100 to hundreds of tons. Combined, it is expected to digest 3,000 tons.

But the 20 million working capital in our hands is smashed down, and all of it is used to buy raw materials for production costs, and the maximum output can reach 10,000 tons.

Now I'm just entangled! I don't dare to take too big a step, or I will produce 3,000 tons of water in the first phase. ”

Zhang Yida pondered for a long time, but his father's style of acting was still conservative. In fact, in terms of the thinking of the older generation of businessmen, it is that the food has to be eaten one bite at a time, and the enterprise has to operate step by step.

The times are different, the previous production, processing and sales enterprises are limited to capacity, roads, information and other reasons, most of the pattern is limited to a corner.

For example, Dad's pig feed factory has been in business for 20 years, and most of the markets and customers are limited to Rongcheng and its surroundings.

Dog food is different, all people in the city raise dogs and feed dog food! People in the city basically go online, and e-commerce online shopping must have a head.

So Zhang Yida put forward his own views and analyzed them one by one:

"Dad, the 3,000 tons you said mainly refers to the offline market. But you ignore the online market, for example, let's open a store on Taobao and Tmall, advertise online, and find Internet celebrities to help us advertise and increase our popularity. This can all lead to orders.

First, take Taobao Tmall store as an example, the cost of opening a store is not high, and the biggest expenditure lies in advertising and marketing, looking for people to brush up on sales and buy advertising through trains.

Second, in Qiandu, 360 search buys the search ranking of keywords related to pet food, and builds a yellow pages website to display business information. For the search of consumers to place an order to buy, and dealer partners to join.

Third, find new media Internet celebrities such as Weibo, forums, Tieba, Zhihu, etc., and industry leaders to advertise for us. For example, shoot a video to show our dog food to increase brand exposure. Write an advertorial, starting from several aspects such as the nutritional value of dog food, production specifications, material safety and hygiene, etc., to improve the popularity and reputation of some brands.

Let's just do these three aspects for the time being! Do a good job in these three directions, and then talk about refined operations.

I can set up an online marketing company in the capital to specialize in these things. After receiving the order, it will be handed over to the Rongcheng Dog Food Factory, and you will pack and ship it.

Anyway, the offline dealers don't all pick up the goods at one time. You still produce 3,000 tons first, and we sell them online and offline. If the sales volume is very hot, it would be good to increase the production order in time.

This way there will be no overstock of goods in stock and no high risk. ”

Zhang Qinghua deliberated it repeatedly, and felt that there was really no big problem with this operation. Opening:

"You look pretty good. But how much money does an online marketing company need to invest in running a business?

If you want to open an online store, you need to find search engines to advertise, as well as Internet celebrities and industry experts.

Have you considered the cost? What is the input cost? How many tons of dog food can be sold to cover the cost? Are there any success stories?

The most important thing is, you are still a student, do you have enough time to take care of this company?

Also, do you have any experience with network marketing companies?

In the case of a small investment, I can let you test the water with 1.8 million yuan. If you don't do that, you have to prove that you can control the company and that the business model is correct and sustainable. That's why I'm going to continue to invest in you. ”

Although Zhang Qinghua listened very movingly, he also felt that this matter was not nonsense. The son still worked hard, and the words he said were one by one.

He is also willing to give some money to exercise his son, but there is also a premise. You must make some achievements first, otherwise you will give a few million when you come up, and it will be all wasted if you don't say it well.

Zhang Yida is happy, and his father still plays with his heart. So he said:

"Find no answer to your question.

Guess what, two months ago, how happened to Ruixiang Technology, which you came to Beijing to invest in?"

Zhang Qinghua listened to Zhang Yida's tone of joy when he heard Zhang Yida speak, which is probably a good thing. Could it be that the company has made a profit so quickly? Make a little money, it's a lot of money, it's a few hundred thousand, happy to be like this.

But I thought that it was not easy for my son to start a business, and if he really made hundreds of thousands, he had to be encouraged. So he laughed and said:

"The company is profitable, right?

Is it not easy to earn 500,000 or 1 million? It is not easy, we must guard against arrogance and rashness, and continue to work hard. Don't be complacent and inert. ”

Zhang Yida smiled, forget it, don't trick my father. Straight Says:

"Ruixiang Technology raised 50 million in Series A with a valuation of 250 million.

The unit is USD, not RMB. ”

Zhang Qinghua paused for a moment, and it took a long time to react and say:

"Son, don't kid your dad!

A few of you college students, renting an office at the school, tinkering with it for two months, and getting a software to come out, will this raise 50 million yuan, or dollars?"

Zhang Yida didn't laugh at his father's thoughts, and patiently told Zhang Qinghua about the development of APP investment and integration, the advertising of mutual finance enterprises, and the development of 365 bookkeeping butlers, card king credit card stewards and so on A series of things that happened in the past two months.

Seeing that Zhang Qinghua was still a little suspicious, Zhang Yida said again:

"You go to Qiandu to search for Ruixiang Technology, and the news of financing comes out, and Black Shirt Capital and Zhenke Fund invested 50 million US dollars. ”

Zhang Qinghua turned on his mobile phone, searched for it, and looked at the news information on the screen, and the headlines were all eye-catching "Ruixiang Technology Series A Financing of 50 Million US Dollars", "18-year-old Entrepreneurial Upstart" and the like. Click on the details to read, and go in to see a series of reports, which are really related to Ruixiang Technology and Zhang Yida.

This news should be inseparable. Good guy, this kid tossed for 2 months, which is bigger than the battle he made in 20 years.

For a moment, Zhang Qinghua felt a little frustrated in his heart, but he was also relieved.

The frustration is because his son has achieved such good results in just two months after starting his business. I used to think that if my son graduated and didn't want to work for others, I would hand over the feed factory to him to take care of. It can be regarded as a little support from a father to his son!

In other words, when a father always wants to create better conditions for his children. Looking at it now, it is estimated that after graduation, I will not be able to look down on this little industry at home.

On the other hand, I feel relieved that my child has grown up and begun to cut waves in the business world and build his own career. In the future, parents don't have to worry too much about their material life.

There are two months to make the company into a scale with a valuation of more than one billion yuan, even if the company goes bankrupt in the future, you can make a living anywhere with this ability.

Zhang Qinghua pondered the language for a while, and said to Zhang Yida on the phone:

"You're now grown up and have the ability to make the business the size it is now.

I don't have that ability to teach and guide, but I just hope that you will keep in mind the word "integrity" in the future.

For employees, partners, and society, we must take integrity as the foundation of our business. Don't damage your credibility by coveting one or two small gains. ”

Zhang Yida is also a serious answer:

"Okay, Dad, I'll take it to heart. ”

After thinking about it, Zhang Yida confessed again:

"The major shareholder of Ruixiang Technology is actually me, and I am also the chairman now.

At the beginning, I was afraid that you would not give investment, so I lied that Lin Zhenyang was starting a business and needed investment.

Now I will confess to you, I have a 63% stake in Ruixiang Technology. ”

Zhang Qinghua was not too surprised, he saw some signs when he was poured wine by them in the capital.

It's just that I didn't expect Zhang Yida to be the largest shareholder, and it was estimated that he should be a second shareholder at that time, and it was good to have twenty or thirty points of shares.

Zhang Qinghua said with a smile:

"At that time, I saw that a few of you boys had ghosts, but I didn't expect you to be involved so deeply, and you initiated the entrepreneurial project! Lin Zhenyang and the others just helped you get started.

In the future, you can't cheat dad like this. But what you did was right, if you said at the time that you would start your own business, I would definitely not give you that 1 million.

The first is that you feel that you can't do well and are too young.

The second is that I am afraid of delaying your study, and at this stage I still focus on learning. ”

Zhang Yida smiled and said:

"You didn't pay the 1 million at that time, I actually have a way.

Hehe, I mortgaged the two houses in Rongcheng for 1.4 million.

Don't worry, listen to what I've to say. I didn't use the money, but I returned the money when I came back for the Chinese New Year, and the house was unmortgaged. ”