Keer is 15 million, Hu Fang is 10 million, and the others are scattered and scattered for another 5 million.

The rest is all due to the fans accumulated by the Prince of Perfume, 54 million on Douyin, and 40 million on Kuaishou......

Shen Feng shook his head, this kind of thing is difficult to predict, although it can be calculated with a golden finger, but it is better to give up, and always have some fun, right?

It's a big deal to lose 50 million,

It's not a small amount of money!

Maybe even Shen Feng himself didn't find it, and his view of the golden finger became more and more indifferent, as long as the direction and goal were determined, more details still hoped to explore and complete by himself.

Looking at the time, there is still half an hour to go online, and he posted an expression in the WeChat group, teasing: "Are you nervous?

"It's a mule or a horse, it's finally going to pull it out and slip away!" Hu Fang was the first to reply: "It's really a little apprehensive." ”

Edward sent a cute expression, and Keer said directly: "In the beauty mask, let's enjoy Miss Ben's photogenic beauty later!"

Shen Feng pouted, you can't die!

chatted and farted, and soon came to half past eight, Shen Feng opened Tencent Video, typed in a threesome, and sure enough, it was online as soon as possible.

Looking at the three people talking eloquently on the screen, neither the picture nor the camera are as particular as the round table faction, after all, it is the first time, and many details need to be improved.

But the atmosphere is very harmonious, especially Edward's excellent performance, on the surface, it seems that Kerr is in control, but in fact, the key topics are silently promoted by him, especially talking about exotic customs and cultural differences, it's simple!

At the end of forty minutes, Shen Feng turned off the computer, did his best to obey the fate of God, took a shower and went to sleep.

slept until he was dazed, and suddenly felt his eyes light up, and when he saw that it was a call from Ke'er, he answered the channel in a daze: "Do you know what time it is?"

"It doesn't matter what time it is!" Ke'er said excitedly: "It's already broken 50 million!"

"What?" Shen Feng was excited, and instantly sobered up, looking at it, it was only half past three in the middle of the night, and it was not so awesome in just six hours?

As soon as he hung up the phone, Hu Fang immediately called in, and he was more excited than playing chicken blood, so Shen Feng hung up directly.

Then there was a WeChat message from Song Yun, and the company kept all kinds of news one after another, and the group was more lively than the New Year.

"Hurry up and go to sleep!" Shen Feng couldn't bear it, and said directly: "Whoever is late tomorrow will have a big dinner!"

There was silence in the group for a while, and suddenly Ke'er sent a voice: "I'll invite everyone to eat lobster tomorrow!"

There was jubilation again, Shen Feng silently went offline, looked at the number of views that would soon break 60 million, turned around, went back, and went to sleep.

At half past six the next day, Xiao Wenhan finished washing, opened Tencent Video as soon as possible, searched for a threesome, and was instantly dumbfounded......

"That kid won't brush data, will he?"

Then shook his head, this kind of low-level mistake will definitely not be done by the other party, you are a fake risk control after Tencent?

"Less than 80 million clicks in 24 hours?" Xiao Wenhan said helplessly: "I really want to slap my face this time!"

When I returned to the company, I was secretly glad that I didn't make a big deal of it, came to the director's office, looked at Peng Zhixian's ridiculous expression, shrugged and said: "If you lose, you will lose, and it's not the first time." ”

"Hahaha......" Peng Zhixian laughed, he hadn't seen his old partner deflated for a long time, and said happily: "What is this called......"

"The boat capsized in the gutter of the old rivers and lakes?"

"Shut up!" Xiao Wenhan scolded with a smile: "The deputy director of Tencent Investment was slapped in the face, and you, the director, are happy to fart!"

"Good, good. Peng Zhixian waved his hand and said, "What do you think?"

"Admit the gamble and lose. Xiao Wenhan said casually: "Five million per issue, fifty million in ten issues, what is there to say about this money?"

"I personally suggest that the platform should be recommended as soon as possible!" Peng Zhixian said seriously: "Any situation without official exposure can reach such a hot spot, completely crushing many A-level and even S-level projects." ”

"How many ratings is there for the hottest Tucao Conference now?"

"How many resources and costs does the company spent?"

"Just 50 million can buy out a popular variety show, those people on the platform are secretly happy!"

"Look at the three of them again, a meal, and a chat can ......"

"Okay, okay!" Xiao Wenhan quickly stood up and said helplessly: "Tang Seng is going online again?

Closing the door, Peng Zhixian opened the show and studied it with interest. The more I look at it, the more interesting it becomes, especially the foreigner, and most of the comments below are directed at him.

Until the end, I found that I didn't fast forward for a second?

Still feeling a little unfinished?

"Congratulations on the good start of the threesome!"

Back to Wanli, there was jubilation here, everyone surrounded Kerr Hu Fang Edward in the middle, all kinds of rainbow farts, and finally Shen Feng couldn't help but say loudly: "Just mean it!"

Seeing everyone's expectant eyes, he said helplessly: "Understand, I'm having a treat at noon, and I can eat whatever I want, right?"

Sent away a group of vampires, returned to the office, looked at the three of them and teased: "Congratulations on the successful transformation of Gorgeous Li!"

Everyone laughed, even Edward was rarely excited, after all, he was not a god, who didn't have a little vanity?

"Arrange the time in the future, at least one issue a week, it's okay to be idle and have nothing to do, and the live broadcast can't be stopped!"

"Study and study the advantages of others, especially the choice of topics, and let Ding Wei help you with a few copywriters......"

"There were no ads in the first season, especially those stupid endorsement placements!"

"The rest of ......"

Shen Feng couldn't think of anything for a while, and said rudely: "You guys study it yourself!"

Send the three of them away, the master leads them into the door, and the cultivation depends on the individual, as the trillion boss in the future, how can this little thing stop the pace of progress?

This bet is just to prove one thing,

How much conversion rate does traffic really have?

Working hard to build a traffic matrix, monetization is one thing, and on the other hand, it is drainage, to put it bluntly, it will add turbo growth for new projects in the future.

The hardest part of a new project is how to get started cold?

In many cases, capital is only the first threshold, and how to get users is the key, especially for Internet companies.

After several years of tossing, the demographic dividend has gradually declined, and now it is an era of stock competition, whether it is a giant or a small ant, the competition is a limited number of netizen users.

Therefore, the cost of customer acquisition is the key indicator that determines the life and death of a company, because the cost of acquiring a new user for an Internet platform is five to ten times that of maintaining an old user.

Let's assume that the cost of a new user is five times the cost of retaining an existing user, with a discount rate of 8%. The ratios of the present value of the six-year user value contribution divided by the present value of the six-year user cost divided by the present value of the six-year user cost of the three major e-commerce platforms of Alibaba, JD.com, and Pinduoduo are 8.54, 4.68, and 4.06, respectively.

Ali is still a daddy!

In Shen Feng's view, there are four main types of players in the e-commerce industry chain: the first is Alibaba, JD.com, Pinduoduo, Vipshop, Suning and other platform companies, and those who can survive are giants and unicorns at the level of hundreds of billions.

Then there are the upstream logistics supply chain companies, what three links and one reach, SF rookie, easy listed companies.

Then there are the third-party service providers that have grown with the growth, such as online agency operating companies, many mobile advertising and marketing companies, and MCNs like Wanli......

Finally, there are a large number of small sellers who are struggling.

Most companies spend money to acquire users, and after cultivating consumption habits, they just hope to charge a reasonable cost of public security maintenance through the status of the rivers and lakes in a certain field, that is, protection fees.

This point is a urine from e-commerce, to taxi-hailing, local life, video websites and other large and small industries.

In the past, ten or twenty dollars could bring in a new user.

Now even Ali Jingdong has to smash more than a hundred to trick a newcomer in,

Not to mention the others!

It's like if you rent a stall in front of the school to sell stationery, about 1,000 people ask every day, 400 people will buy your stationery, the daily rent is about 100 yuan, and your customer acquisition cost is 0.25 yuan.

In the field of e-commerce, if you open a new Taobao store and need to acquire customers, you can ask the self-media big V to do the promotion, or you can place advertisements on media such as Toutiao.

If you spend 50,000 yuan on advertising and bring 5,000 users, then your customer acquisition cost is 10 yuan.

If you can do this now,

It's better than Ali Jingdong!

Nowadays, the traffic has been mastered by several giants, Baidu, Tencent, Toutiao, Alibaba, and 360......

Each has its own advertising platform, which monopolizes almost all traffic markets. Giants have the right to speak, have the ability to raise prices, and in order to pursue financial reports, promotion fees are becoming more and more expensive.

Taobao is no longer a place where small and medium-sized sellers can play, after a meal of promotion, tens of thousands of dollars are smashed out, you don't know if you make money or not, anyway, Taobao is earned.

That's why private domain traffic is getting hotter.

Only by desperately leading customers to their own one-third of an acre of land, can there be a direct opportunity for communication, send a circle of friends every day, chat, who is not willing to spend a penny?

Now that the competition has reached a fever pitch, the giants have begun to fight bayonets, and even the old horses have begun to shout about new retail, putting down the shelves and opening commissaries everywhere.

There used to be a saying: Cutting off people's wealth is like killing parents?

Now it becomes: Grab my traffic?

Destroy your whole family!