Alibaba, which is essentially business, has never been truly safe, with physical commerce, offline retail, JD.com, Jumei, Vipshop, Pinduoduo, ......

Countless competitors are constantly reminding Lao Ma that he must continue to enhance his business capabilities and the possibility of broadening business boundaries, and he can't stop at all.

The essence of traffic is different from Tencent, traffic is people's attention and stickiness. The core business of social networking, games, and pan-entertainment content are all products that attract attention and build strong stickiness.

After attracting users and forming a network effect through WeChat and games, the sustainability and exclusivity of its products were also established.

After tossing for a long time, I finally figured out the practice of using traffic advantages to pursue financial returns, making money as capital in the main business, leveraging stock and bond financing, focusing on investing in head start-ups, and empowering value-added through channels.

Especially in the past year, the obvious control has been further strengthened, and the pressure on ByteDance's various fancy tactics has gradually increased.

Even if one family shamelessly rejoins the exclusivity clause, the overall state is not as open as before.

To put it bluntly, when the state is good, everyone is elegant and calm,

If you really want a dog to jump off the wall,

Who cares who you are?

After sending the three people away, Shen Feng fell into deep thought, saying that the 1,000 to 10,000 investment strategy was related to the horse racing mechanism adopted by Tencent from the inside out.

It was first used in the development of the highly successful QQ show, and its core is to encourage competition within the company, and the glory of kings is also a product of horse racing, and WeChat is even more. I heard that three or four teams ran together at that time, and in the end, only Zhang Xiaolong came out.

When it comes to investment, it will also bet on multiple companies on the same track, such as Douyu and Huya on the live broadcast platform, JD.com and Pinduoduo on the e-commerce platform.

If internal racing can be seen as an incentive, external racing will naturally not be able to build sufficient trust and resource exchange psychologically.

On the one hand, those who are voted will be vigilant, thinking in their hearts: make good use of the resources you gave me.

On the other hand, who would really put their half life on a horse that they don't know if they can run out?

The scale is as large as Ali Tencent, not to mention outsiders, it is its own internal entrepreneurship projects at least dozens or hundreds every day!

In fact, they are all chess pieces,

It doesn't matter what you do or think,

Try it as long as you have something new,

In the name of industrial layout,

Not bad money anyway!

Looking at the investment of domestic Internet giants, Alibaba, JD.com, Meituan, and Didi all emphasize paving the way for business, while ByteDance has not yet formed a way to play, while Tencent's investment has gone beyond the scope of strategic capital layout and has become one of its main businesses, and has generated a lot of income.

According to my own understanding, the most perfect state is to export the capabilities of investment enterprises with low-cost capital advantages, information advantages supported by massive data, and talent advantages, while at the same time not needing to do particularly refined operations.

It's easy to make money lying down.

However, two conditions are needed: first, the monopoly state of social traffic monetization is still stable.

Second, it is extremely strong to B ability.

Both legs are indispensable,

Of course, it's better to grow a third leg.

I will also take this road in the future, compared to the heavy asset structure of Ali and JD.com, Penguin is more suitable, which is why I hope to cooperate early.

Fleece behind enemy lines!

Tencent Headquarters, 28th Floor, M&A Investment Department.

Xiao Wenhan pushed open the director's office, looked at Peng Zhixian and said, "I'm back." ”

Peng Zhixian, who is in his early fifties, raised his head, habitually touched the bridge of his nose with his hand, and said with a smile: "How was the harvest this time?"

"Very interesting!" Xiao Wenhan sat down, took out a contract and handed it to the other party, "Let's take a look at this first." ”

"Oh?" Peng Zhixian took the contract, quickly read it, and said in some surprise: "You proposed this?"

"On the contrary!" Xiao Wenhan showed a smiling expression and teased: "It was that kid who took the initiative to propose the gambling agreement." ”

"It's funny!" Peng Zhixian put down the contract, touched his chin with his hand, and chuckled: "This is the legendary Ignorant Fearless?"

"I have to say he's confident. Xiao Wenhan put away the joke and analyzed seriously: "The first side took me to visit the company, and he did not shy away from introducing the ace anchor to me, although the company is not big, only sixty or seventy people, but ......"

"What?" Peng Zhixian looked at his long-time partner and scolded with a smile: "When will you also learn to sell guanzi?"

"It's an amazing feeling, I'm wondering how to describe it?" Xiao Wenhan pondered for a moment before speaking: "The atmosphere is very harmonious, it is really harmonious. ”

"It can be seen that Shen Feng's prestige in the company is very high, and he is not that domineering type, although he is very resolute on the outside, he is 100% confident in his bones!"

"Are you confident?" Peng Zhixian was stunned, it is rare for Xiao Wenhan to describe a person like this for many years, especially a young entrepreneur in his early twenties.

"That's right, it's also the person Zhang Xiaolong is staring at, and he definitely can't say anything if he doesn't have any skills. ”

Peng Zhixian stood up, opened his arms and moved a few times, and said casually: "Focus on observation, don't talk about the rest, just a mysterious official account is worthy of our A-level attention, and even I am a loyal paying user every day." ”

"Obviously, it is the road of traffic realization, good guys, more than 5 million turnover a day, and it is more profitable than 90% of listed companies in a few months!"

"In just eight or nine months, it can reach such a scale, and seven or eight head anchors can be held, and this ability to see people is not convincing. ”

Xiao Wenhan nodded, for Shen Feng, no matter how high the evaluation is, it is not too much. A college student who has just graduated from a third-rate college has a monthly net profit of more than 100 million yuan, and how many people are scared to death when he says it.

"Since you have signed a bet, then follow the contract. Peng Zhixian took a sip of tea and wrote lightly: "Just pay more attention to it usually, and have the opportunity to build a good relationship, as long as such a person does not die, he will stand in front of us sooner or later." ”

Looking at the back of Xiao Wenhan leaving, he muttered to himself: "The Internet is already the world surnamed Ma, is it possible that the investment circle will also become surnamed Shen?"

"Foodies, go to Penguin Video at half past eight tonight, search for a threesome, a new show of mine, there is a surprise!"

"That's all for today's movie sharing, by the way, go to Tencent Video at half past eight in the evening, search for a threesome, there is a new talk show for me, I hope pepper fans will support more!"

"At half past eight in the evening, I have a new show, talking about food, movies, and art with two other good friends, remember to search for a threesome, where am I waiting for you. ”

Shen Feng watched the three major anchors Douyin recommend new programs at the same time, and several other people promoted them at station B, with a total of 1450 million fans, and even he was curious about how much conversion rate he could have?