Chapter 794: Pepsi, Coca, Nestle?
"At home, you have to come up with an idea. Now everyone is chasing you, which invisibly increases consumers' expectations of you and improves your brand value. Ningmeng was holding a remote video conference with Xu Yuan and others.
She has returned home.
"It's clear that whichever company you choose, their sales this year will definitely be a win-win for you. "But if you don't make a decision for a long time, the consumer's expectation will turn into disappointment." It's a huge loss to your ability to carry goods. ”
"It's very likely that even if you endorse in the future, you won't be able to achieve such a good effect now. ”
Ningmeng's analysis is not unreasonable.
Now the sales data of each company comes from Xu Yuan's popularity.
At this stage, everyone is using Xu Yuan's popularity for free.
Ning Meng is distressed.
"No hurry, wait. Xu Yuan really didn't panic, he knew it in his heart.
"What are you waiting for?"
Don't look at Xu Yuan's excellent welfare treatment for the crew, but he himself is very economical in using money, Meng Xiaoxuan only spent 130 million soft sister coins, and he was taught by him for nearly half a year!
"Pepsi has news. Meng Cen Er interjected.
Ning Meng was stunned.
Pepsi!
Three of the world's largest drinks, Pepsi, Coca-Cola, and Nescafe. These three drinks had communicated with Ningmeng before, and then Meng Caire came back and took over the global business in an all-round way.
Compared with domestic beverage groups, these three are indeed better partners.
After all, they have a global business, and if they can become their global spokesperson, it will be much better than ravaging the domestic beverage market.
And just looking at the market capitalization, Pepsi is also about ten times that of several domestic companies.
And that's not even counting the international reach.
In short, better is right!
Xu Yuan, have been waiting for this opportunity?
No wonder he is such a stingy person, he can hold steady.
was picked up by so many domestic beverage groups but did not fight back, it turned out that they were using these companies to collect wool at the same time, accumulating popularity, waiting for a bigger guy to appear.
However, there is one thing to say, if they are really signed, I am afraid that there will be remarks about the last Porsche incident.
What Xu Yuan helps crooked fruit capital, occupies the domestic market, helps others make their own money, hits their own enterprises, and so on.
Ning Meng has a headache, and when the time comes, she will probably be responsible for dealing with these things.
We need to expand the crisis PR team again, otherwise we won't be able to deal with it.
However, when Ningmeng was still thinking about it, Xu Yuan gave an order: "Reject them." ”
Ning Meng was stunned.
Meng Ceng'er was even more confused.
Why did you ask me to talk to them, I talked for two weeks, and everyone agreed to all kinds of conditions, and now you actually say no?
"Brother Yuan, you ...... This is Pepsi!" Meng Cen Er was blind.
"Listen to me, refuse. ”
"Okay. Meng Ceng'er rejected the other party, and the representatives of Pepsi were also confused.
Could it be that the conditions are not good enough?
Impossible, this condition can be said to be extremely excessive, it is really not easy for Pepsi to agree, and it was decided to give in after many internal discussions.
Could it be that in the negotiation process, there is something that does not respect the customs of the Oriental people and violates their taboos?
No, Xu Yuan himself is relatively easy to get along with, and he understands the culture of the United States very well. What's more, during this negotiation process, there are oriental experts on Pepsi's side to ensure that there will be no problems with culture and communication.
For this cooperation, Pepsi can be said to be very attentive.
In fact, the pressure on Pepsi's side has always been not small.
Unlike Coca-Cola, which focuses on the development of beverages, Pepsi has adopted a path of diversified development, and the beverage sector has been pressed by Coca-Cola in all aspects in recent years.
And because the profits of other aspects have risen year by year, Pepsi Beverage's voice has been relatively reduced.
Under the internal and external troubles, PepsiCo urgently needs a strong global spokesperson.
Xu Yuan is the best choice.
So they retreated again and again, and agreed to all of Meng Ceng'er's requests.
Now that they're all pants off, you say no to them?
"I'm sorry, we felt the sincerity of Pepsi, but unfortunately we decided to terminate the negotiations on an ad hoc basis because we had to suffer. According to Xu Yuanjiao's note, Meng Ceng'er left a trace of thought for Pepsi.
On Pepsi's side, the problem that needs to be solved is to find out what Xu Yuan's last resort is.
The biggest difference between big and small businesses is not that big companies don't get into trouble, but that their teams are good at solving problems.
Once a decision is made, it will be done, and there are few failures.
Xu Yuan, Pepsi is determined to win.
But Pepsi never thought of it.
They had just failed on the front foot, and before they could save it, someone put the news out.
A senior executive of Coca-Cola officially announced on social platforms: "Pepsi has failed, Xu Yuan's team clearly rejects Pepsi, and Coca-Cola will become Xu Yuan's best choice in terms of beverage endorsement." ”
A thousand waves were stirred up at one time.
Only then did the domestic beverage know why Xu Yuan had not given a specific reply, because they were negotiating with industry giants of the magnitude of Pepsi and Coca-Cola.
The domestic beverage market is only the second choice, or even the last choice.
In terms of several major drinks in China, it is certain to be angry, after all, they are also the eldest brother and second brother in China, and now they are being used as a spare tire by others, and they are not happy at all.
Moreover, most of these companies still have some bad habits, and it often happens that if you don't cooperate with me, you look down on me, and we have a grudge.
The commercialization is not pure enough, and it is mixed with too many subjective factors.
For a while, major companies secretly said that they would never cooperate with Xu Yuan, absolutely!
However, on the surface, they publicly stated that they would continue to chase Xu Yuan and never give up.
While picking up Xu Yuan's wool, he secretly resisted Xu Yuan.
It embodies the inherent shrewdness and pettiness of some businessmen.
At this point, there are already many people who can't understand Xu Yuan's operation.
What does this mean?
Why bother offending so many people?
But soon, something even more incomprehensible happened.
According to the news, Xu Yuan's team once again rejected Nestle's invitation.
Talk about another family.
And after the other party made efforts, Xu Yuan took the initiative to refuse to cooperate.
Now, only the Coke family remains.
This is tantamount to expressing Xu Yuan's intentions.
……
"Nestle, for its part, has categorically rejected our excessive requests. Compared to Pepsi, their sincerity is a little worse. They don't have an urgent need for spokespeople. "In fact, they're in contact with Starbucks, and if the cooperation is successful, they don't need a spokesperson at all." ”
"Good. Xu Yuan nodded, the situation was much better than he imagined, at least Pepsi did not refuse, "Now, you can maintain a friendly relationship with the person in charge of Pepsi, if my trip with Kobe Bryant does not go well, then Pepsi will be able to get a chance to take advantage of it, I hope they can take advantage of it." ”
Meng Cen'er's eyes lit up.
She knew it!
Xu Yuan is not so simple!
Xu Yuan is playing chess!
What the hell is he trying to do?
"Hey, Kobe? See you tomorrow at four o'clock in the morning at the outdoor basketball court at the Dream Hollywood Hotel...... Where have you lived, and there is no outdoor court?" Xu Yuan dialed Kobe's phone, and the corners of his mouth raised slightly, "Now there is one!"
"Remember to be punctual, after all, tomorrow, we have a big battle with Coca-Cola, and I don't want you to say too much to affect my negotiations, so I'm going to fight with you in advance, so that you can sleep directly in the conference room at that time. ”
"Why do you think a bullfight will drain all my physical strength?" Bryant wondered.
Xu Yuandao: "I heard that you have a habit of asking for another game after losing a bullfight, until you can't play anymore." ”
Kobe: "Hua Q, you are so arrogant, I swear, I will blow you up!"
Xu Yuan: "It's okay to up, I'm just worried about whether the brand new frame will be blown by you." After all, your blacksmith spirit has infected a generation! The sound of the falling pheasant striking iron is famous all over the world!"