Chapter 243: It's not easy to be a trust
As for Dangdang, there is no hurry,
I can't die for a while, how to kick my husband out is a headache for Yu Yu.
If you really want to cooperate, the million winners not only want shares, but also the decision-making power must be divided, otherwise......
Play it yourself.
Call Li Nanjun and suspend all the investment business in his hand, according to Li Qiwei's urine nature, he will not let go at all without 1.5 billion, and the ammunition must be sufficient.
In the past two years, through big data and machine learning, we have thoroughly improved the refinement of operations and enhanced customer stickiness. A few months after Mo Yan won the Nobel Prize, only Dangdang had an exclusive agent.
When Kazuo Ishiguro won the Nobel Prize, when Kazuo Ishiguro had been exclusively selling it for a long time, all this proved the refined operation of the algorithm.
In particular, the independently developed WMS system has increased the efficiency of warehouse orders by 30% and saved tens of millions of labor costs. Comprehensive monitoring is carried out from the time node of customer order, order production, order delivery, and customer receipt to achieve accurate delivery.
In my own opinion, all refined operations coincide with the current development trend of the e-commerce industry driving to the deep water area.
Although it has not become an e-commerce giant like Alibaba JD.com, it has been able to stand for 20 years, has no debt in the cold winter, and its profits have grown steadily, and Dangdang has outperformed 90% of Internet companies.
Shen Feng somewhat admired Yu Yu, burned money for traffic, went public to tell stories, and in recent years, it has become a recognized business model on the Internet.
But Dangdang did not embark on this road, but walked out of a stable road of its own, with insufficient expansion and more than steady.
I have to say that female entrepreneurs do have their own resilience and persistence!
Half a month later, when I came to the Xiaolu Tea flagship store, I looked up and saw that the signboard was replaced with a real taste, Shen Feng walked into the hall, and the whole atmosphere was completely new.
"How's it going?" Kerr said confidently, "The style is something I worked on with the designer little by little, doesn't it feel good?"
"Well, it's okay. "I have to say that this girl is really attentive, Xiaolu tea was originally a simple European style, and now it is completely elegant.
Especially the details, which reflect the delicacy and elegance of women everywhere, are eye-catching.
"Let's try the competition!" Ke'er pulled Shen Feng to the bar, looking at the dozens of colorful milk tea and fruit tea in front of him, Shen Feng scolded with a smile: "This is the rhythm of drinking the dead?"
"Only by knowing oneself and knowing one's opponent can one win a hundred battles. Keer said solemnly: "This is all the fruit teas in the market now, not counting small brands, and there are sixty-nine flagship products of well-known brands alone." ”
"These six are the main products you selected for Zhenwei, and I want to try them at the end, so that we can have the most profound comparison. ”
Shen Feng looked at the six drinks locked by the golden finger, and his first impression was good, refreshing and clean, which was quite in line with his own aesthetics.
Competitive product investigation is very important, and since it is here, it cannot be sloppy. Lock in one of the cups of strawberry flavor and take a sip.
"So?" Ke'er also picked up a cup of mango and said, "Yours is Nai Xue's latest strawberry model, and mine is the best mango flavor that Heytea bought." ”
Shen Feng nodded, and said, "It's okay, it's not hard to drink, it's okay with my taste." ”
Ke'er rolled her eyes, forget it, men really don't understand such things as fruit tea, and the audience will not be these big men in the future.
Seeing Shen Feng pick up another cup and look at the dazzling array of products in front of him, Keer sighed: "Back then, when milk tea first came out, many simple glass counters and trolleys sprung up in the alleys of the city. ”
"The bottles containing various colored powders are neatly stacked, and there are labels such as oranges, bananas, and cantaloupe, two spoonfuls of creamer, one spoonful of seasoning powder, and one cup of tea is a cup of customized milk tea. ”
"Young people who are slowly pursuing freshness are in groups, creating their own tastes, competing with each other to see who tastes better, and innovative mix-and-match styles are quietly popular, such as banana pear, taro cantaloupe, ......"
"Milk tea has gradually become synonymous with sweetness, socialization, and good mood, like a seed sprouting in the hearts of young people, and freshness prevails over taste. ”
Shen Feng looked at the fruit tea in his hand, and what impressed him the most was the legendary bubble tea and the so-called silk stockings milk tea.
"In 07, the treasure island brand CoCo entered the mainland, and Lan's 1 point point followed. The two brands play basically the same, open to joining, throw off their arms to open stores, and seize the minds of young people. ”
"Compared with the unpretentious predecessors, the signal of brainwashing to customers and paying attention to materials is a big kill, and it wins directly at the starting line. ”
Keer analyzed: "Until today, after more than 20 years of tea, it has completely entered a new era. Healthy materials, delicious taste, and fashionable packaging have almost become the standard, and consumers' expectations are getting higher and higher. ”
After speaking, he took out a bag of bread, shook it in front of Shen Feng and said: "This is called a soft European bag, take a sip of milk tea with a mouthful of bag, and get double happiness!"
Shen Feng snorted lightly, what the hell?
Looking around the more than 400 square meters of stores, the cost of a single store is several million, not only the environment is more pressing, but even the purchase method is becoming more and more convenient.
When I was idle, I asked a few friends to sit in the store and talk about life for a drink;
When you are tired from work, order a takeout to relieve stress and have a drink;
The subway order is picked up at the station, just without queuing;
Follow the Mini Program to become a member, and you can also receive new products or holiday coupons......
In Shen Feng's view, instead of spending all his time painstakingly exploring the needs of customers, he carefully designed products and advertisements, desperately catering to flattery and trying to curry favor......
It's better to be ruthless,
Stimulate consumer interest by whetting their appetite!
In 17 years, the first store of Heytea entered the magic capital, and people who came to try it stood all over the atrium of the mall, and it took an average of three hours to buy a cup of tea, and some people even queued for seven hours.
After that, every time a store is opened, it will be a hot search because of the queue. Whether it is a cold winter or a hot summer, every day is like a market.
Although many of them are trusted, this is what people want!
In addition, the taste itself is not bad, the packaging is trendy and fashionable, and you can send it to the circle of friends when you hold it in your hand......
It's hard to tolerate no fire!
Ke'er saw that the boss was silent staring at the logo of Heytea, and took the initiative to say: "The killer feature of Heytea is the fresh tea base and cheese milk cap." ”
"Chinese people don't like queuing the most, don't they? But some data shows that people's patience in queuing to buy milk tea exceeds expectations, with 76% of consumers saying they can tolerate queuing for more than 20 minutes. ”
"I have studied the model of Heytea, where ordinary stores make a cup of tea and ask the user to take a cup, and the customer flows away like running water. And they make 8 cups and ask someone to take them at the same time, so that they can keep customers in the store. ”
"If you go to Starbucks, there are generally two cash registers. And Heytea knew that it would queue up, but it was only putting a cash register, creating a feeling of busyness, and even short supply. ”
Shen Feng pouted, there is no way, Chinese people like to eat this set, and things that don't line up are definitely not good things!
"Look at this set of cups again. Keer pointed to a set of cups and said: "Last month, Nayuki just launched the explosive model, and teamed up with island artist PepeShimada to launch the first exhibition of Nayuki CUPSEUM. ”
"The cats in the artist's pen are directly printed on 10 million special cups to create a flowing, touchable, and visible performance art. ”
As soon as the cute cup appeared, it instantly became a hot Internet celebrity item. In order to collect a complete set, many white-collar workers ordered seven or eight cups of Nai Xue in one go. ”
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