Shen Feng looked at a stupid white cat and said with a smile: "This kind of thing can also be popular?"

"That's so easy to do, isn't it a trendy artist, you go to Lao Song, how many hipsters you want!"

Keer smiled heartily, worthy of being a capitalist, and the group's business linkage is indeed awesome.

This is human nature, every customer likes exclusivity, especially the kind of things that require a little effort to get, which can inspire people's fighting spirit more.

As long as any brand can make customers have a sense of superiority that "no one else has",

100% done!

Of course, the cup is only the first step, and then they hold a theme party called "BeingACat" at the Happy Coast store, inviting well-known bloggers and Nayuki fans to suck together.

The young people at the event site painted cat makeup, imagined that they were a cat, and felt the leisure and comfort of the cat in the feeding of new products such as meow paw bags and cat's eye emerald special drinks, which were full of freshness.

The official Weibo also carried out a live broadcast of the party, and the fans who were unable to attend could also suck the cat, so the "shovel officer" and "lemon essence" reposted with the comments, which instantly detonated the Internet.

In the face of dozens or hundreds of rivals, choose a smaller entry point cat to shorten the distance with young people. At the moment when cat sucking is popular, it hits their hearts, arouses their resonance, and successfully creates surprises and topics.

Although the threshold for tea is low and the product is easy to imitate, once the brand tone that fits with young people is established, you are the only choice in their hearts.

This is awesome brand marketing.

These are the six main products of Hey Tea: Cheese Tea, Zhizhi Fruit Tea, Seasonal Limited Fruit Tea, Bobo Family, Full Cup of Fruit, and Pure Tea. ”

"Last year, we also launched ice cream and ice cream cups, and launched European bread, yogurt cups and other products from time to time. The main price range is between fifteen and thirty-five, and products above thirty account for 21%. ”

"Nai Xue Tea and Lele Tea both sell tea and soft European bread, and the combination of the two hopes to achieve the effect of "1+1>2". ”

"They are all domineering series, including the signature drink domineering cheese strawberry, domineering bayberry, domineering Alishan first dew, etc., and the proportion of products over 30 is as high as 25%. ”

"In particular, there are more than 100 types of European bread, and they are still innovating, and the selling point is mainly low-fat and low-sugar, which is healthier for urban women. ”

Shen Feng put down the fifth cup and looked at the domineering Alishan Chulu, Shikamaru Puli, Yiliduo Green, and Northern Lights in front of him......

Just by looking at the name, who can tell what they are drinking?

All kinds of black words, what black Bobo is black pearl, crisp Bobo is jade fresh milk, Zhenbo coconut is pearl coconut fruit boba three-in-one.

Is it deliberately so that you never know what ingredients are added?

Keer took out a lot of real photos and gave Shen Feng a specific analysis: "You see that Heytea is mostly located in shopping malls or office buildings, with white as the main color, and then with iron chandeliers and metallic order tables, even on the first floor of the luxury counters, the style is very high-end and not inferior." ”

"The ordering area is an L-shaped bar, which is divided into three areas: ordering, picking, and packing. The impression of the constant queue is also related to the design of their store, large bar + as few dine-in seats as possible + busy staff with a clear division of labor......"

This is Nayuki's style, the target audience is white-collar women, the design pursues fashion and simplicity, creates a female space, and even pays attention to the details. ”

"You touch this cup, in order to make it easier for girls to take selfies with tea in their hands, it is specially designed to be more slender, and the outside is coated with a layer of frost so that it will not slip off in the process of moving......"

"I'm also afraid that the girl's lipstick sticks to the cup, and the groove at the mouth of the cup is also carefully adjusted......"

"Today, the two brands have a gold owner father who threw money and began to try different styles, and Heytea launched a black gold store, a concept store, ......"

"Even try pop-up stores, daily events, such as the OCT-LOFT International Jazz Festival, the Jungle Music Festival, the Maybelline Party, and Fashion Week, all kinds of trendy events......"

"Nai Xue takes a poetic route, according to the evolution law of the four seasons of spring, summer, autumn and winter, as well as mirrors, flowers, water, moon and other carriers, the launch of spring, mirror, summer, flower, autumn, moon, winter and snow and other four types of store ......"

Shen Feng watched Ke'er talk endlessly, and his hidden business skills were finally lit up, so he didn't take such painstaking efforts in vain.

Suddenly, there is a new insight: the more business, the stronger the linkage, sometimes even I don't think of it.

For example, tea and pop culture,

It's a mess now?

Ke'er looked at Shen Feng's smiling appearance, and had to sigh at this guy's foresight, how far he could think?

Now the hipsters are in full swing, and they have become hot stars in the fashion circle in just eight months, especially last month......

Completely blown up!

Now as long as the real tea drink is online, some of them have resources and connections to play the trend, and even as long as they do a good job in products and services, they can fly to the sky with Lao Song.

Of course, I have to work hard, study business hard, and have a rare opportunity to improve myself, so why not work hard?

In the next two hours, Shen Feng reorganized the style and positioning of more than 160 stores, especially the products, which are not expensive, and focus on six high-quality products every quarter.

Of course, the service and experience must keep up, especially the fashion trend elements, people are willing to spend thirty or forty to buy a cup of tea, how can they not meet the needs of wanting to pretend?

"True Flavor will be back online in two months, and you can talk to Lao Song about the specific details......"

"I'll let the million winners dock an entrance, and the Y coins will also be settled in the future, which will lead you to a wave of traffic......"

"Ding Wei, you can discuss it yourself and see how to ...... new media marketing."

"As for the other ......"

Ke'er hurriedly answered: "Don't worry, we have a fixed meal and chat every week, and you don't have to worry about specific cooperation!"

Shen Feng is very satisfied with this work attitude, three women in one play, there are more than three of his subordinates, right?

Returning to the group, let Li Nanjun take the competition report, there are only three main opponents: Heytea, Nai Xue, and Lele Tea.

They are all darlings of capital, with a valuation of at least billions, and IPO seed players......

Heytea is known as a trendy brand in the tea industry, and its partners include NIKE, Peacebird, Pechoin, Mary Degard, and even the British Museum......

In particular, it highlights the young culture, and gradually builds itself into a tea trendy brand, making it a trendy and cool lifestyle.

Nai Xue likes to be full of culture and art, what TeamLab, Diamond Family, Hammer Technology, Jianrenbang, FlowerPlus......

It covers limited products and theme activities, involving curation, art, technology, fitness, floral art and other fields.

Lele Tea has cooperated with GAP, Sulwhasoo, Lechun, and Shen Dacheng in terms of products or marketing, claiming that no matter what the brand is, it will eventually pass on to consumers a relaxed and free lifestyle.

After reading the information, I have to say that on the way to becoming an Internet celebrity tea drink, all brands must do their best to continue to provide consumers with freshness.

Standing at the door every day,

The face of flowers and branches is full of spring breeze:

Uncle

Let's play!

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