The boulevard is lined with picturesque views. Dotted among the trees and flowers are more than a dozen modern buildings under construction, which will in the future be the US headquarters of the Standard Group and other industries.

The top fifteen-story building has been built, and in the office on the top floor, Jing Jian is listening to reports from Kent and several management personnel of Standard:

"Boss, at our current rate of burning, we can still survive for seven or eight months. Of course, if you add the money you have and the money that the customer has deposited in advance, it should be no problem to guarantee a one-year turnover. Of course, there must be no surprises. Supplier demand and customer run are the worst-case scenario. Mainly because the boss you took the $300 million cash flow, otherwise we are sure enough to guarantee a two-year safety period......"

"For the retail industry, the target customer base should be 100%. We only account for about 2% of all target customer groups, and only 0.8% of active customers, i.e., those who have made more than five purchases or a total of more than $300 in the past month......"

"Although the absolute proportion of the target customer base is still very low, the regional responsibility system of sales specialists implemented at the end of last year has been very effective. From the data of those regions, it can be seen that the average growth rate of new users in the first half of this year has exceeded 110%, while the average growth rate of other regions is only 41%......"

"According to our repeated calculations, the profit line should be between 5% and 8%, as reflected in this chart, every percentage point increase in the past will greatly increase operating expenses, that is, the closer you get to the profit line, the more money you will burn. In a way, the efforts of the sales professionals have brought us a certain kind of happy annoyance, which has increased our budget this year considerably......"

“……”

Listening to the report, Jing Jian felt quite helpless. He asked: "What are your suggestions? Should we increase investment and speed up the pace and strive to reach the profit line as soon as possible? Or should we hold off the pace and ensure financial stability?"

"Hold off. ”

"I choose to be steady. ”

"If you can invest a lot of money, you can invest more. But what about the current situation......?"

"Steady. ”

"I have also been steady. ”

"Boss, first of all, the company needs to ensure its survival, and then it can pursue any dreams. ”

“……”

Basically, all require stability, and Jing Jian is also in a dilemma. Generally speaking, taking advantage of the good development at the beginning stage and breaking through the profit line in one go, this is the right choice.

But now that the standard group's funds are insufficient, it is better to choose to be steady, after all, before the end of the year, Jingjian's funds can be turned over, and it can wait for a while, and it generally does not affect anything.

Note, however, that the word "general" is used here, so it does not include any special circumstances. Now there are rumors in the outside world that Jing Jian's capital chain will be broken, and such rumors are the most terrible, because Jing Jian ...... It is true that the micro-control of funds is being carried out, in other words, his funds are indeed quite tight.

After thinking about it for a while, Jing Jian made a decision: "Everything is according to the original plan, and the second batch of sales areas is ready to be tendered and expanded to 30% of the entire region." The pace of covering cities has slowed down, so the rest must not be slowed down anymore, and everyone must be given confidence. ”

Almost every one of the first sales specialists to obtain regional management rights has seen a significant increase in income, and the value of the management rights has at least doubled, so those sales specialists are quite motivated. Stimulated by the success, other salesmen who did not obtain the right to operate last time are also looking forward to the first half of the year's bidding conference.

So now there is an awkward situation, the standard group is constantly losing money, and those sales specialists are making more and more money. And they are still frantically pulling customers, causing the company's operating costs to become higher and higher.

Originally, the meaning of the company's management was to control the crazy momentum of those sales professions, and at least not to expand the scope of those sales and management rights, right? However, Jing Jian instinctively felt that this could not be done, and there were already signs of a crisis of confidence.

Seeing that Jing Jian had already made a decision, the vast majority of the management shrugged their shoulders and stopped talking, anyway, it was the boss's own decision. It was Kent who took the lead in asking: "Sir, if a bidding meeting is held, the operating costs will increase rapidly, can you give the gentlemen here a bottom, is there really no problem?"

Since Jing Jian's loan is already an astronomical amount, in case of a rupture of the capital chain, there may not even be a chance to save it. And Kent has long been tied to Jing Jian, and it belongs to a relationship of both prosperity and loss, so Kent seems to be more concerned.

Jing Jianjian immediately instructed: "The advertising and publicity projects that have been set will continue, all the new publicity projects will be cancelled, and the new preferential shopping plans, as long as they lose money, will also be canceled." ”

"Huh?" exclaimed everyone in unison. As a pioneer, we need to continue to saturate advertising bombardment, and we need to attract new users with preferential concessions.

Jing Jian smiled and explained, "Don't worry, we need to encourage those sales specialists to visit intensively. Since the area of sales specialists is expanded, they also have to play their part. The advertising department should pay attention to tracking, so how effective is the word-of-mouth advertising? If it can get good results, it will become the focus of our company's advertising in the future. ”

Seeing that everyone nodded, Jing Jian continued: "As for those loss-making preferential activities, they themselves are of little significance. The price of our goods itself is 5% to 8% lower than the market price, and even if those discounts are canceled, they will still come, and those who don't want will still be unwilling. We don't need pretty numbers because we don't have any plans to raise money or go public in the near future. ”

Everyone nodded, understanding what Jing Jian meant. Jing Jian continued to ask: "If we do this, will we be able to maintain the operation for half a year? Here is a guarantee to you that there will be a new injection of funds after half a year." ”

"No problem guaranteed. Kent affirmed. If Jing Jian's instructions are followed, at least 50 million operating costs will be saved in the future. Coupled with the standard group's own funds, it is more than enough to guarantee half a year.