"The one that amazes me the most is this one. Keer solemnly raised a bottle and said seriously: "Snow cottage, using the ancient brewing process of mountain waste, the taste is more layered, the fruity aroma is very strong, and there are a lot of complex sour and bitter tastes under the careful taste, and the aftertaste is endless in a word......

After speaking, he poured a full cup for Lei Li and gestured: "Close your eyes and imagine that on a snowy night in the moonlight, in front of the quaint thatched hut, soaking in the hot springs and drinking the snow hut, that feeling ......"

Shen Feng saw Lei Li's satisfied expression, and suddenly had a flash of inspiration, could it?

Re-tasting the three sake selected by Golden Finger, the taste is light, the aroma is pleasant, the alcohol is very low, and it seems to be especially suitable for women?

"Lang rode a bamboo horse and went around the bed to make green plums. After tasting it, Lei Li couldn't help but comment: "It tastes very similar to a green plum wine from my hometown." ”

"That's right!" Ke'er said excitedly: "The best thing that the island country sells now is the green plum wine that we have passed down in ancient times, a proper market of 100 billion yuan, and it is exported to more than 50 countries every year." ”

Shen Feng's eyes lit up, out of health considerations, the younger generation gradually abandoned high-alcohol liquor, and instead had a soft spot for low-alcohol liquor?

Coupled with consumption upgrading, for women who lead the mainstream consumption trend, is the demand for drinking closer to fruit juice?

pretty

Delicious,

People don't get drunk!

When I think of the research report on low-alcohol drinks, there are basically three types: flower and fruit wine, rice wine and beer.

From the perspective of gender distribution, the proportion of men and women is more balanced, with an overall scale of hundreds of billions, and maintaining a high growth rate. Take fruit wine as an example, it breaks 15% every year.

Thinking of this, Shen Feng smiled, I see.

Avoid the high realms of bloody battles,

Developing low-alcohol wines with greater potential,

The audience is targeted at women!

Whether it's elegant and intellectual red wine, refreshing and delicious sake, or even craft beer......

As long as you are drunk and not drunk,

Why don't women pay?

After listening to Shen Feng's new positioning, Ke'er instantly beat her blood, patted her chest and promised: "Don't worry, you will definitely complete the task!"

Sending away gourmets, Shen Feng rethought, the real taste project itself is a brand shaped around Keer's personal influence, first of all, a high-end food supermarket, taking the route of boutique local tyrants.

Now it is an e-commerce platform perpendicular to alcohol, there are too many offline channel giants, and there are two major local snakes online, Jiuxian.com and 1919.

Women are a good starting point, they seem to be very niche, but they actually have unlimited potential.

Especially with the rise of women's rights, the division of labor in the workplace is becoming more and more important, and the social drinking scene of women will inevitably become more frequent in the future.

High-alcohol sake is definitely not welcome, so if you have to drink it, why not choose a low-alcohol sake that is good and not drunk?

Whether it is red wine or sake, the taste is delicate, the aroma is elegant, and the packaging is beautiful and fashionable, what is more suitable for a woman with a face control?

Returning to the IP positioning of Kerr, it has been a high-end boutique character design from the first day, whether it is a short video or a supermarket, it is to serve the audience who pursues quality.

The character design that is easy to create must not collapse, since this is the case, it is not much more expensive.

Call Li Nanjun to send a list of all low-alcohol wines, re-lock the target, focus on female consumption, and launch the True Taste APP in a month.

I have to say that I am becoming more and more familiar with this style of play, the sword goes sideways and tears a hole, burns money and smashes traffic, quickly integrates resource channels, and snatches meat from other people's mouths to eat.

Because of the golden finger, the success rate is 100%, and there is no need to consider the problem of failure and trial and error.

In the field of details, we can avoid confronting the giants, reduce consumption, and dial thousands of pounds in four or two, and use the current funds and flow of Wanli to beat everything that is not satisfied!

Like three thousand ironclad cavalry,

The wind and clouds are killing all directions,

Thunderbolt momentum,

Fight your way out!

and other giants come back to their senses,

can only obediently invest in cooperation,

This is the legendary point to break the surface?

Called Lao Hong up, there were more and more businesses, and the five hundred elite soldiers were no longer enough, so one hundred good seedlings with leadership were selected and began to lead a small team.

Five people in a small group, ten groups in a class, a layer of responsibility system, all militarized management.

At this time, I saw the awesomeness of the battlefield veteran, and after a thousand regimental battles, at most 8,000 of his subordinates of the same age pushed to help Meituan dominate the world......

It's not easy to have a thousand people!

Of course, for the most important sharp knife in the future, Shen Feng also put forward higher requirements, the treatment can be the highest, the welfare can be the best, but the efficiency and loyalty must be the strongest!

It just so happened that Cuncunle and Nongguang Media joined, and all newcomers had to go to the countryside and go to the countryside to exercise for three months.

Those who can endure hardships stay, officially join the Wanli Iron Army, raise their arms, and look at it!

Called Xiao Wenzi up, I haven't seen him for more than half a month, and I'm actually fat?

"It's all those rich second generations!" Dong Xiuwen saw the boss's ridicule and said angrily: "Can you not get fat if you accompany a group of idle daughters to eat and drink all day long?"

Shen Feng pouted, it's really hard for you old man!

Today you can see lions in the savannah of East Africa, tomorrow you will look for the aurora in Northern Europe, and the day after tomorrow you will see whales in the North Pole......

You live more chic than Lao Tzu!

Forget it, the luxury time is on the right track, and it is also a job to accompany the daughters, so spare you.

Thinking of this, he ordered: "Ke'er's new project is launched, and it just needs a few losers to help shout." ”

"You choose a few tasteful and young ladies who like to pretend to be forced, as a real wine trust, the kind that doesn't give money. ”

"In the future, the project will focus on women's consumption, especially the white-collar class who are struggling in the first, second and third lines, since they can't afford to buy a house if they work hard, what are they doing with the money?"

Dong Xiuwen was stunned for a moment, and asked, "Does the boss mean to sink the luxury time?"

"Sink a fart!" Shen Feng was stunned for a moment, and scolded with a smile: "Luxury time is luxury time, and the true taste is the real taste." ”

"I mean to find a few real tyrants who pretend to be forced every day, and go around the bush to endorse the new products launched by Zhenwei, anyway, those losers are idle all day long, find something to do for them!"

Dong Xiuwen gave a thumbs up,

egg

This word is domineering!