Shen Feng finished browsing the report, three hundred and sixty lines, and the line was the champion.

Taking wall advertising as an example, there are more than 600,000 administrative villages in China, which is 6 million walls based on the calculation of 10 walls painted in each village.

If each ad is kept for a month, and 10 people pass by each wall every day, the ad will have at least 3,000 impressions.

Three thousand times six million!

And the cost is only three or four hundred per month?

"Since last year, the concept of agricultural media, as the name suggests, is a media platform for the rural market, including store advertisements in the commissary, in-store posters, village entrance speakers, county and rural bus advertisements, leaflets, square dance titles, rural film pre-screening advertisements, local push product exhibitions, test rides, test drives, tasting trials, and banner advertising ......"

"The reason why Nongguang Media runs fast is to learn from the 58 webmaster model. The 300,000 stationmasters in the country are all young people who stay in the village, and they serve as outlets to connect the village and the county seat. ”

Li Nanjun said seriously: "I have to say that it is indeed a blue ocean with infinite potential!"

So what are you waiting for?

Shen Feng didn't say a word, and immediately contacted the founders of Nongguang Media and Muramurale, and talked to Nongguang Media in person, after all, he was already a B-round player, and basic respect must be there.

Let Ding Wei talk to the person who brushes the wall, which can be regarded as a practice.

"Now our team is mainly pushing, almost 80 people. In the afternoon, I met Hu Wei, the founder of Nongguang Media, and the company is in Beijing.

"The hardware + installation cost of a screen is about 1,500, and the screen distribution is about one for every 3,000 people in a county. The products of the back-end service customers are mainly brand treasure and diversion treasure, the former serves large national customers, and the latter serves local small and medium-sized stores. ”

Hu Wei was still very nervous in the face of Shen Feng, although he had melted into the B round, but the legendary god was sitting in front of him!

"Take a county near Beijing as an example, five years ago, the advertising business of the local TV station was outsourced to 2.5 million yuan a year, and the agency's revenue was at least 4 million, but last year no one voted for 500,000 yuan. ”

"The most primitive DM list is not good, a booklet printing cost three cents, labor 120 yuan / day, it is difficult to monitor the effect of sending hundreds of copies, and it is even more difficult to motivate the enthusiasm of the shopkeeper. ”

"Therefore, the advertising demand undertaken by these media in the past is also in urgent need of new channels, which is the biggest pain point solved by our project!"

Shen Feng nodded, the direction is good, it can indeed monitor in real time what time the advertisement is placed, which areas are placed, and what the main crowd portrait is.

Compared with traditional wall painting, horn car, and telephone pole advertising, the placement is more accurate and the effect is more controllable.

"Now many large companies are our loyal customers, such as Taobao, JD.com, Suning, BAIC ......"

"The two-year development of the front-end screen and the back-end delivery system has basically run through, and the next focus is to rapidly expand the number of screens and regional ...... through the self-operated + franchise model"

"The financing is mainly to expand the local promotion team, and the next problem is how to obtain agency resources at scale......

In the face of Hu Wei's self-confidence, in Shen Feng's view, the essence of media trading is a two-sided market connecting media owners and advertisers.

For media franchisees, the attraction of the platform lies in the media budget of large customers, so the platform's ability to obtain large customers is the key factor in whether it can rapidly expand agency resources.

For large customers, the requirements for the platform are to have a wide enough screen distribution, a large enough number, a wide enough coverage of the population, and accurate delivery.

"Fifty million investment!" Shen Feng clapped his head: "As for the local push team that you need the most......"

"Wanli Iron Army should be able to help you!"

This side has done the agricultural radio media, and Ding Wei's 20 million has also invested in the village and village music, and the rest is to integrate resources and combine MCN traffic with local push.

Shen Feng is quite satisfied with this entry point, the giant has a market value of 100 billion Focus Media, and behind it is Ali's 10 billion investment.

New Trend Media is also Baidu's own son, and it is also eyeing it.

There are other ambitious challengers,

Urban advertising is too competitive.

It's not that you can't do it,

It's too laborious.

Bao Guangtou is right, the aura of MCN can only support a backdoor listing, even if there are Huaxing Sequoia or even Tencent behind it, it will open up new business growth points in the future.

The layout of the countryside is a good story, and now it is a blue ocean market with huge potential, not much else, it is absolutely appropriate to support the market value of Wanli Media of 10 billion!

Lao Song left, just to cultivate Ding Wei, it doesn't matter if Wanli Media makes money or not, how can a trillion bigwigs not have their own media discourse?

A few days later, Ke'er returned with a full load, looking at the seven or eight kinds of sake in front of him, Shen Feng cried and laughed: "Robbed?"

Keer took out three contracts and displayed: "The exclusive agency of three wineries in Huaxia." ”

"The rest of the time I went to a few places, Kyoto, Hokkaido, and especially Shizuoka, which boasted to have the best sake breweries in the whole island country. ”

After speaking, he opened a bottle, slowly poured it into the glass, handed it to Shen Feng and said: "Now there are more than 1,300 kinds of sake in the island country, in the words of Mr. Cai: In the eighties and nineties when the economy took off, the reason why the so-called Daiginjo appeared was because the people of the island country were red when they saw French red wine, and they had to make their own country's expensive wine. ”

"Especially this bottle of 14th generation Daiginjo, which is equivalent to Moutai national liquor, is regarded by Cai Lao as the first good thing in sake, and it is an out-and-out top product!"

Shen Feng took the wine glass, shook it slightly, carefully looked at the color as clear as water, and smelled it with his nose, it was really fragrant.

"The most important factor in making sake is rice. The degree to which impurities remain in the outer layer of the raw material is called the polished rice step, and the more the outer layer is polished, the smaller the polished rice step is, and the more top-notch the sake is made. ”

As she spoke, Kora rearranged all the sake and said, "The highest grade is called polished rice at about 35%, but to put it bluntly, if you cut off 65% of the rice and use only 35% of the core after repeated polishing, and no alcohol is added at all, this is called Junmai Daiginjo." ”

"When I visited a local brewery, the workers said that the aroma of rice when it was steamed into rice easily disappeared all at once, and in order to retain the aroma, a machine was invented to blow a cold air when the rice emitted steam, which was claimed to solidify the gas and fall back into the rice. ”

Shen Feng took a sip gently, although all the sake was divided into sweet and spicy, but in his opinion, the so-called spicy taste was not really spicy, but it was just not too sweet.

Especially for the tried and tested Chinese people, this kind of gadget is not worth mentioning!

There is a very clear sourness in the mouth, and when the coolness flows over the tongue, it unconsciously reflects the memory of white wine......

Lei Li brought a plate of hot water and soaked the wine bottle in it, Ke'er saw Shen Feng frowning and said with a smile: "The sake that is heated and drunk is called boiled wine, and it has a warm wrapping feeling in one mouth, especially this chrysanthemum beauty, the heating method is called flying cut boil, and the flavor is best at 55 degrees." ”

After trying the three kinds of sake that were locked by the golden finger, Shen Feng slowly figured out the doorway, in fact, just like wine grading is based on the terroir, the quality of sake is just two words:

Craft!

The smaller the number of rice milling steps, the more time it takes to brew and the more effort and effort the craftsman has to put in.

If you pretend to be more forced, it is basically divided into five flavors, sweet, sour, pungent, bitter, and astringent. For example, when it is cold, the taste buds will become very dull to the feeling of sweetness.

As the temperature rises, the sweetness becomes more pronounced, and when the temperature approaches 37 degrees Celsius, the tongue feels a peak. Then raise it, and the sweetness will not change much.

The bitterness is the opposite, reaching temperatures above 37 degrees Celsius, and the bitterness is almost unpleasant. The astringency is similar, and the higher the temperature, the less noticeable it is.

"Without the introduction of locals, it is difficult for tourists to find good wine, and the place where the wine is made can even drink the unique local raw sake, because it has not been sterilized, it can only be stored for two months, a bit of domestic puree, but the degree is much lower. ”

A movie scene flashed through Shen Feng's mind, 007 pretending to be forced in a bar, and the waiter from the island country handed over a glass of sake instead of the dry vodka martini he always liked.

While everyone was waiting to see the joke, the man graciously took the glass and said that he liked the wine, and that it was just the right temperature......

37 degrees Celsius!