Chapter 524: Long Video Waterloo

"Do these Indonesians have any business credibility at all! ”

In the penguin office, Liu Zhiping scolded and scolded, no matter how good his cultivation was, it was difficult to be put on such a show.

"That's it!"

Bonima, who figured out the ins and outs of the matter, seemed very calm, just one step at a leisurely pace, since he couldn't have any impact on Ruixiang's Southeast Asian layout, he had to find another way.

"Uh, yes. ”

Boniema suddenly remembered something, so he smiled and asked, "What is Li Xiaodong's reaction?"

Liu Zhiping said with a smile, "It must be a fear that Grab has absorbed so many assets and has become the largest Internet company in Southeast Asia."

The three main businesses, in addition to games, other e-commerce and payment will be fully aligned with Grab.

I guess Li Xiaodong must be feeling the pressure now, maybe he regrets the introduction of Ruixiang in the first place. ”

Ponima smiled and nodded, "There are two sides to the matter, Ruixiang is pushing for Grab and GoJek, as well as BuyTogether, and the merger of the two major e-wallets.

Although Grab has become a hegemon in Southeast Asia, it will also help Li Xiaodong make up his mind to draw a line with Ruixiang and completely fall to us.

It is absolutely impossible for him to try to balance us by trying to bring in sharp directions to balance us as he did before.

Ruixiang will definitely fully support Grab to compete for the position of Internet hegemony in Southeast Asia.

If Sea wants to continue to maintain its current position in the next fierce competition, it must be inseparable from our support. ”

Liu Zhiping nodded, Pony's point of view is very pertinent, and I believe that the Internet industry in Southeast Asia will usher in a major reshuffle next.

If the companies hug their thighs so much, they will either accept the fate of being out, and no one will be spared.

"Then I...... Contact Li Xiaodong?" Liu Zhiping asked tentatively.

Poniema waved his hand, "No, wait for him to reach out to us." ”

Liu Zhiping immediately understood the key to this, and it is indeed not good to be too proactive, and it is not conducive to the possible negotiations in the future.

He glanced at Ponyma, who was smoking a cigarette and smiling, and thought to himself that Pony was getting more and more cunning.

"How's the Microvision Project going?" Boniema asked again, remembering the short video that had been making him haunted.

Liu Zhiping didn't dare to hide it, and truthfully told the situation in recent times, "Although there are institutions and head creators with 1 billion monthly active users who don't buy it, they don't want to jump to our side."

Because they feel that it is too risky, and the current scale of Microvision is not large, and they can't make a lot of money when they jump ship, maybe they haven't stayed in the Ruixiang system to earn more.

Those who are willing to jump ship are all waist accounts, millions of fans, and there are very few tens of millions.

After these accounts were dug up, they did enrich the content to a certain extent, but the effect was not as good as we expected. ”

Boniema was a little dissatisfied, he gave money and resources, and used all the nuclear-bomb-level weapons WeChat, so he couldn't help Ruixiang?

Even if you can't surpass Shake and Kuaishou for a while, you should occupy a place in short videos!

Suppressing the anger in his heart, Boniema asked, "Then what do you say?"

Liu Zhiping replied calmly, "I think we should still focus on ordinary users, and after the scale of users increases, wonderful content will naturally emerge."

In this way, slowly the user stickiness will also come up. And now we are like a headless fly, digging people everywhere, and after digging up, we can't maximize the effect, which also produces a great waste. ”

"How long does it take to see results?"

Bonima doesn't care how much money is spent, what he wants most now is a result.

No one expected that short videos would become such a big outlet, and they are becoming more and more popular, which greatly kills users' time.

Penguin has always been proud of the time spent by users and traffic, which is also the foundation of Penguin's other business monetization models.

If you want to say which product he hates the most, short videos can undoubtedly rank first.

Hearing Ponyma ask, Liu Zhiping knew that Pony was about to run out of patience.

But he's not a god, the enemy is a short video matrix with a daily life of 500 million, how to surpass it?

"The time is uncertain, and it will take half a year to see some results at the earliest!"

Ponima nodded, "Okay, then we'll come back in half a year, don't disappoint me." ”

Liu Zhiping smiled bitterly and nodded, this is really not an easy task.

"There is good news in the big entertainment sector, when Rocket Video was purchasing copyrights, it encountered a joint sniper from us and Youku and iQiyi......"

Bonima sneered, looked at Liu Zhiping, and said: "I have to do this, the loss of long videos is not just playing, the annual loss is at least 10 billion yuan, I want to see how many years Ruixiang can afford to lose!"

Bonima's words are not exaggerated, and the reason why he dares to say such things is not that the penguins have a lot of money and can afford to lose money.

His biggest confidence is that the Penguin entertainment sector has its own layout, and it has done a good job.

For example, if Penguin Video loses money in copyright procurement, it can make up for a little loss through derivative IPs such as games, comics, etc.

And iQiyi and Ahri can't, and the losses are much bigger than penguins.

In the long run, Poniema is very confident of winning this long war.

Liu Zhiping smiled and nodded, "Yes, Zhang Yida thinks that the big entertainment industry is very mixed, and sooner or later it will be bloody."

Music, we have a monopoly on domestic music copyrights, and he has no chance at all, so he can only engage in music streaming abroad;

, he has no chance, I heard that until now, there are no powerful online writers over there, and he can only push some fast food articles, let alone generate valuable IP.

However, after the overseas martial arts world was acquired by them, they had sufficient development funds and created a very strong translation team, but at most they could only tie with our overseas sites.

Animation, film industry, film and television sectors, Ruixiang has only one empty shelf, not to mention posing a threat to us, it would be good to break even.

The only thing that has become the climate is their gaming and esports segments. In the field of chicken games, penguins really lost to them.

After the revision of their PUBG mobile game, they have officially launched skins and various paid props and started to make money.

However, because our mobile game has no version number, we can only continue to be free, watching them make money.

Overseas, PUBG mobile games and mobile games are also generating a lot of cash flow for Ruixiang.

If only compared with revenue and profit, it is no exaggeration to say that Ruixiang has surpassed Perfect World and Sanqi Mutual Entertainment, second only to us and Pig Factory, ranking the third largest game manufacturer in China.

In terms of e-sports, hundreds of e-sports clubs at home and abroad have responded to the call, intending to make the chicken competition a long-term event to extend the life and popularity of the game. ”

Bonima nodded, although the sharp entertainment sector is still relatively rough, but after careful analysis, it may be a strong rival of penguins in the future, and it has to be guarded against.

"Other sections, you can put it aside first, focus on the long video, and let Ruixiang bleed.

Only by beating Zhang Yida painfully will his ambitions be reined in. ”

Liu Zhiping said with a smile, "It's hard to say anything else, we are still very confident in long videos, after all, the accumulation and layout of penguins over the years are not useless."

The long video will surely become Zhang Yida's Waterloo and puncture his business myth. ”