Shen Feng turned off the live broadcast, and now Hu Fang is gradually maturing, and the nonsense movie is on the right track, so he doesn't need to worry about his boss.

Looking at the busy work in the office area, after eight months of struggle, the accumulation of the first pot of gold was finally completed!

Next......

Pick up your phone, open WeChat, and smile confidently, it's your turn!

I still remember the 10th anniversary of the birth of IPhone, in order to pay tribute to Jobs, Zhang Xiaolong, the father of WeChat, deliberately chose to launch a WeChat mini program on January 9, 17, just two years, and now it is easy to live 350 million a day, becoming the largest traffic pool.

In Shen Feng's eyes, the mini program is nothing more than a carrier, and there is not much difference in function from various apps on mobile phones, which are roughly divided into three categories:

Use social traffic as a carrier, such as WeChat QQ

Information dissemination traffic is the carrier, such as Toutiao, UC and Baidu.

The transaction attribute is the carrier, needless to say that it is Alipay, Suning Finance, etc.

At that time, when the Mini Program was first released, countless people sneered at it and kept saying that Lao Tzu had so many APPs and what Mini Programs were used!

The result?

Two years of kneeling!

To put it bluntly, the biggest selling point is that there is no need to install, no download, and you can use it and go.

Occupies very little memory, look at your 128G memory only a dozen G space, and then look at more than 100 apps in your mobile phone, there are always a few that can really be used every day.

The applet will not have so many troubles, when you want to use it, you can go to WeChat to open it, and close it when you run out, it does not take up memory, it is refreshing and tidy.

The second advantage is that it is particularly developer-friendly, and in the past, APP development needed to be different from Android and IOS development.

I spent a lot of money in the early stage, and I gritted my teeth and finally got it out, but I still have to face one of the biggest problems......

Where do users come from?

In the Internet era, whoever holds the user in his hand is the master!

Instead of spending money and begging for BAT, Mini Programs can use WeChat to carry out social fission, obtain traffic at a low cost, and achieve mutual benefit and win-win results.

Of course, at present, the super APP that carries the mini program is still the bloody battlefield of BAT, and Tencent has a huge social traffic on WeChat.

Ali has a large amount of Alipay's payment traffic, while Baidu can only rely on the search traffic of the old family to tremble.

Playing social is also Penguin's strength, with a total of 700 million users, more than 350 million daily active users, and as many as 1.2 million kinds of mini programs.

A few days ago, someone also estimated the value of the applet,

Claimed to be 500 billion!

Shen Feng opened it and jumped, in fact, it was this thing that really brought the mini program into the field of vision of the people of the whole country.

Don't underestimate this stupid little thing,

The market size of the mini games behind it has exceeded 10 billion, with more than 7,000 models, more than 100 million daily active users, and an average daily usage time of 20 minutes......

The first few monthly turnover easily exceeded 10 million!

Shen Feng looked at the game villain standing in a striking McDonald's advertisement, and not far in front of him was Nike......

20 million advertising costs in three days!

It is no exaggeration to say that jumping this little thing has pushed the monetization of Big Mac WeChat a big step!

Last month, the official finally tore off the cover and announced the investment plan: for example, to customize the exclusive brand box, if you want to spend money, you can get exclusive brand boxes of different shapes, and the skin of the pedestal can be changed when you jump on it?

Stand for a while and get 20 extra points?

Even pop-up animations!

Can you be a little more high-profile?

If you don't set off a fireworks, how can you be worthy of the grace of the owner's father!

And then what custom sound effects, the villain jumps to the brand box and immediately plays the custom sound effects......

Finally, you can get an official IP license, as long as the money is in place, everything is possible.

As for the price?

is also blind dog's eyes,

Five million a day,

10 million in two days,

20 million in three days!

No discounts,

Non-negotiable,

People are stupid and have a lot of money!

In the past few days, Shen Feng has been studying the industry report on the mini program, which is why he chose this outlet as the second step of investment direction, making money or second, mainly to absorb traffic, and try his best to get wool from penguins.

If Mystic Jun's official account is just a seed,

That's a real knife and a real gun now!

The next step must be a small game, WeChat is a big business, maybe you have to be restrained, your little game doesn't matter so much, whoever gives money is the master.

Don't look at the thousands of glamorous and cheap goods, there are still a few ways to make money, such as promotion and publicity, some mini games have no intention of making money from the beginning, just to promote the company's new activities and projects, help the original app game attract new users, and even disguise themselves as a game for other operations......

For example, what is the name of "Monument Valley", as the first batch of small games to be launched, only one chapter of the game experience, just entered all kinds of beautiful and cool, the result is ......

Gone?

Just when your heart is itching, go out and turn left, and the App Store can have all the full version for 30, isn't it surprising?

Surprised?

Google has also launched a thing called guessing the painting, the rule is that everyone draws according to the prompt word, and the AI guesses what the drawing is?

If you don't draw something right or haven't finished it, the AI can answer it correctly, and you can quickly swipe the screen in the circle of friends.

Of course, people have money,

It's just to let the ignorant masses understand how awesome the future technology is.

The most shameless thing Shen Feng has ever seen is a slut named Tupu Recruitment, who disguised his recruitment test questions as a small game.

Lead users to puzzles through the plot, and the biggest reward for solving the puzzle is to get the opportunity to go to the company for an interview?

You can't die!

I have to say that these brain holes are also drunk, of course, most of them are still normal people, and advertising monetization is the most suitable business model for small games.

First of all, it is easier for games to complete the accumulation of millions or even tens of millions of users through social fission, and secondly, WeChat limits the package of mini games to 4M, and the payment points of light games are relatively few, and it is easier to access advertising and monetize.

If you want to be fast, access to Banner advertising is king, the exposure time is long, and it will be displayed from the moment you open the game, and you don't need to make too many adjustments and cooperation with the plot.

Those who want to play like this are tough guys,

If you don't have any strength, you'll definitely die.