733. WeChat

The press conference is over!

It was a great success!

There have been conferences like this before, but basically they are all big people who come up to make introductions, in the case of Apple, it is generally Joe who helps the leader to come to power, without exception.

But this time, the press conference of Yuanfang Technology actually invited Lao Guo and Lao Yu, the old partners, who wittily joked and started with a cross talk, and the scene was extremely hot and funny. This press conference was also put on the Internet, and the number of hits on the Internet exploded. Similarly, the sales of distant I2 mobile phones also exploded together, and the reason is very simple, because this time the mobile phone is indeed very good. Not only has there been an improvement in terms of hardware, but most importantly, this time the phone has added a camera. There is no need to explain what the camera means, the previous distant I1 mobile phone, known as the first real smartphone, is indeed quite good, and it is indeed very advanced, which directly brings the mobile phone industry into another era, but there is no camera, which is a big shortcoming, after all, there are still many people who like to take pictures.

Many old mobile phones have cameras, but dignified smartphones do not have cameras, how can this be reasonable?

This is also where distant mobile phones have been criticized,But this time,This problem,This time,Far awayI2Mobile phone,Equipped with the latest camera,There are enough pixels5 million,It can be regarded as the most advanced camera。 And not only that, Yuanfang Technology then launched the QR code, as mentioned earlier, the QR code has existed before, but it has not been well applied. And the country's own QR code standard has not been fully established, so there has been no news in China before, but this time, Zhou Fangyuan personally ran the department, and urged the relevant departments to speed up the establishment of the QR code standard.

The biggest change brought about by this is that Alipay has launched the sweep function, which has upgraded the original electronic payment function to the stage of mobile payment.

Not only that, Yuanfang Technology Company, a subsidiary of Yuanfang Group, has also launched a new APP, which is called WeChat.

……

Launched on January 21, a free application that provides instant messaging services for smart terminals was created by the R&D center product team led by Zhang Xiaolong. WeChat supports cross-communication operators and cross-operating system platforms to quickly send free voice text messages, videos, pictures and texts over the network, and at the same time, it can also use service plug-ins such as "Shake", "Drifting Bottle", "Moments", "Public Platform" and "Voice Notepad" by sharing streaming media content and location-based social plug-ins.

As of the second quarter of 2016, more than % of smartphones had 806 million monthly active users, covering more than 200 countries and more than 20 languages. In addition, the number of 10,000 mobile applications of various brands and mobile applications exceeded 85,000, and the advertising revenue increased to 3.679 billion yuan, about 100 million.

It can be said that in the original time and space, one of them can be regarded as a national APP.

And WeChat can be said to be very important to Tencent, almost all Chinese people are using it, but how important it is to Tencent Many people have never had an accurate concept. WeChat positioning is a social tool, that is, to connect people to communicate with each other on the Internet, but with more and more people, the functions derived from WeChat have also increased with the increase in demand, and it is not only a simple communication tool in the future, but has developed into a platform. We all know that the more people enter the market in every industry, the more potential the market will be, because users are the root of all consumption. When there are enough people in a market, are you afraid that there will be something that no one will use? Of course, the premise is that it doesn't suck. The same is true for WeChat, Tencent has always had strong product genes, and no one can compete with it in the Internet to make products. Originally, in the process of PC to mobile Internet, QQ has been in a difficult situation.

However, because WeChat was designed for the mobile Internet from the beginning, it did not have any burden on the PC side, and the things that were quickly made were welcomed by mobile phone users. Relying on Tencent's strong relationship chain, it had nearly 300 million users by the end of the year, got the "ferry ticket" of the mobile Internet, and sat in the first class. In the future, 100 million, on this massive user platform, Tencent can deliver traffic to its own "children" and do anything. Mobile payment, micro-e-commerce, financial management, local life services, etc., these strong needs of life can be applied in WeChat, and these areas are the main entrances with huge valuation potential in the future, and WeChat may be able to help Tencent achieve it.

With the development of science and technology, human beings are building a new country on the virtual network, and this country ranks third in terms of population, after China and Sango.

Now, users have moved more and more life content to this country, the earliest is simple chatting, is the kind of strange social interaction that can't see the face, and doesn't know whether the other party is a dog; followed by acquaintance socialization, the post-90s like non-mainstream photos, and the post-80s take pictures of their newborn babies every day, and then, they upload these photos to QQ space together, waiting for friends to like and comment; and after the outbreak of the mobile Internet, a dazzling array of APPs occupy our lives, and we begin to carry out more specific activities in the virtual network: work, shopping, studying, medical treatment, grabbing train tickets... It seems that except for the little thing of having a child, modern people can do it online.

to become the brightest star in this virtual country.

In fact, since its birth, it has been seriously praised by the industry, and the praise has hardly stopped, so much so that Tencent has continued to add materials to WeChat, such as red envelopes, scanning codes, Micro-business, etc., what makes people feel even more awesome is that every time WeChat launches a service, it can theoretically subvert a traditional business, but obviously, these statements are a bit excessive, at least they are fueled by seedlings: in the mainstream voice communication, our first reaction is still the traditional telephone business; 100 million users, but failed to subvert Alipay, in the hottest days of WeChat red envelopes, the number of their transactions is about 8 million, and Alipay's transactions reached 100 million.

The gossip is far away...... In short, for Zhou Fangyuan, who is a future person, he is very aware of the value and power of WeChat, so he will spare no effort to drum up WeChat.

In fact, as early as the distance I2 mobile phone began to develop when the development of the mobile phone, Zhou Fangyuan had already put forward the development plan of WeChat, in fact, in the I1 mobile phone, you can do this, at that time did not do this, mainly because the performance of the mobile phone is not very good, the network speed can not go up, the same, voice, shake, nearby and other functions can not be well copied, so he did not get the mobile phone to go on the market before starting the research and development of WeChat. Now after a year, the network speed has improved again, and the number of netizens has also increased, and Zhou Fangyuan has officially launched WeChat.

Speaking of WeChat, I have to talk about Zhang Xiaolong.

This person is also a talent, when he was still studying, Zhang Xiaolong's interests and hobbies are very wide, basically no matter what he plays, as long as he practices a little, he can always reach the level of amateur masters, Go, billiards, tennis, bowling, computer games, and he is always one of the most powerful people around. In addition to playing, he also excelled in his professional classes. "He was one of the first of us to learn C, which was just being born. Zhang Xiaolong's classmates recalled that in addition to software, Zhang Xiaolong was also very good at hardware. The graduate supervisor also commented on Zhang Xiaolong: "Young people who like to tinker with computers and like to sleep lazy." ”

In the autumn of 1994, Zhang Xiaolong, who had just turned 24 years old, graduated from Huazhong University of Science and Technology as a graduate student. This iron job made many friends around him very envious, but Zhang Xiaolong didn't think so. Every time he saw a government building, he felt "a kind of suffocation hanging over his head", so he gave up his iron job in the telecommunications department and resolutely devoted himself to the dynamic Internet industry. Most of the early Internet entrepreneurs chose a certain field to make a product, such as Xiao Ma Ge to make social software QQ, Boss Li chose the search engine to do Baidu, and Zhang Xiaolong's start is the same, but it is difficult for anyone to imagine that one person can make an excellent software like Foxmail.

In 1997, Li Xueling, then a reporter for "Computer News" and later the founder of Duowan.com, once described: "As long as you stand at the intersection of Huangzhuang Road and shout, I am Foxmail Zhang Xiaolong, a large group of people will definitely surround you and ask you to sign." Four years later, Foxmail had 2 million users, compared to Tencent's 100,000. Foxmail is known as an email software that can compete with Microsoft Outlook.

In September 1998, Sect Leader Lei, who had just become the general manager of Kingsoft, contacted Zhang Xiaolong and wanted to buy Foxmail. Zhang Xiaolong gave an offer of 150,000 yuan at will, and Lei Jun directly agreed. But unexpectedly, Lei Jun, who had only been the general manager of Kingsoft for a month, was entangled in affairs, and the person in charge of contact did not understand the value of Foxmail and ignored this matter.

It wasn't until 2000 that the dot-com bubble arrived, and the cold wind was bleak. At this time, Zhang Xiaolong, who had completed the technical adjustment of Foxmail, rarely optimized and updated, and these jobs could not arouse his enthusiasm for his career, and he planned to return to the right track of Internet entrepreneurship and sell Foxmail. Good luck came to the door like this, Boda Internet Company offered 12 million yuan to buy Foxmail, and in just two years soared from 150,000 yuan to 12 million yuan, the magic, absurdity and charm of the Internet is here, Zhang Xiaolong won the first pot of gold.

In 2005, that is, this year, Zhang Xiaolong, who had been silent for 5 years, reappeared in people's field of vision and joined Tencent as the general manager of the Guangzhou R&D department. Boda Internet Company, which has been in decline, packaged and transferred the Foxmail team and Zhang Xiaolong to Tencent. Zhang Xiaolong has almost disappeared from the rivers and lakes in the five years of Boda, and many programmers and product managers of his era have become Internet tycoons. The emergence of Tencent is another turning point in Zhang Xiaolong's Internet career. In the face of MSN's strong competition, Ma Huateng hopes that there is a way to make its QQ mailbox defeat its Hotmail, Zhang Xiaolong rose to the challenge, and in only three years, QQ mailbox has undergone great changes and has become a word-of-mouth product under Tencent.

At the end of 2010, Zhang Xiaolong, who has always been silent, sent an email to Ma Huateng, suggesting that Tencent make mobile social software. Zhang Xiaolong believes that the mobile Internet will have a new communication tool in the future, and this new communication tool is likely to pose a great threat to QQ. Pony Ma quickly replied to the email, agreeing with Zhang's idea and asking him to lead Tencent's Guangzhou R&D department to start the project.

At the beginning of 2011, the version was launched, but initially the user growth was not ideal. Zhang Xiaolong suddenly realized whether he was too rational on WeChat, and whether it would be better to add some literary or human elements? Maybe WeChat in 2011 was too utilitarian and realist. From then on, Zhang Xiaolong gave up rational thinking and began to arm himself into a literary and artistic youth. At the same time, WeChat began to add some functions that are closer to human nature, find nearby people, circle of friends, and shake it......

In 2012, Zhang Xiaolong put forward a new point of view: WeChat is a way of life. Many people feel that Zhang Xiaolong is less and less of a serious programmer, but a "master of fooling" concepts. Since then, WeChat has been out of control. In the field of mobile Internet, WeChat does not have equal competitors, and Zhang Xiaolong still has enough opportunities for trial and error, e-commerce, advertising, and games can all be involved. Obviously, Ma Huateng has given Zhang Xiaolong full responsibility for the commercialization of WeChat.

It is this person who can be said to have helped Brother Ma lay down half of the country in the era of mobile Internet. To be honest, Zhou Fangyuan actually wanted to dig this person up, but then he gave up. Because there is no need, his current staff is very good, although there is no general like Zhang Xiaolong, but the team has already been run-in, as long as Zhou Fangyuan, the Dinghai God Needle, is still there, there will be no problems in the Yuanfang Group. By the time his prophetic abilities expired, he would be almost ready to retire. So Zhang Xiaolong still left it to Brother Xiaoma, games, WeChat, although Zhou Fangyuan didn't actually rob Brother Xiaoma of many things, but he robbed the two parts of the most important products that originally belonged to Brother Xiaoma, and today's Tengxun, although it is still very powerful in the field of QQ and mailbox, but it is basically impossible to replicate the greatness of the previous life.

In fact, it's not just Brother Xiaoma, but also Brother Dama, Alipay can be regarded as the core of Ali in the original time and space, if there is no Alipay, Ali's status in the rivers and lakes will plummet. But now, it is such an important third-party payment method, but it was snatched away by Zhou Fangyuan, not only that, Zhou Fangyuan is also ready to combine Alipay and WeChat payment into one, and continue to strengthen the position of Yuanfang Group in the field of mobile payment.