Shen Feng hung up the phone and couldn't help laughing, Luo Pang actually became a dead seller?

"No!" Lei Li was also surprised: "Is Douyin crazy?"

"In my opinion, no matter what Luo Yonghao does, he is just completing a fill-in-the-blank question. ”

After hearing this, Shen Feng looked up to the sky and laughed again, that's right, he did a blog back then, and the blog was yellow......

made a hammer mobile phone again, and the mobile phone was yellow;

also made e-cigarettes, and e-cigarettes cooled;

This time you want to come to the live broadcast to sell goods?

Shen Feng pretended to be serious and said: "You are wrong, I think Luo Fat, who is famous for his lip service, is called not forgetting his original intention!"

"He's not a good manager, he's not good at running a business, he's not good at leading a team. ”

"There is only one way out of this kind of pretending to be forced: go it alone!"

"Play solo!"

Everyone burst into laughter, even the driver.

A person who works hard by telling jokes does not need to consider after-sales, nor does he need to worry about the production chain, let alone scold his colleagues......

Even the friends are only a few Li Jiaqi Weiya, and the cake is big enough that you don't need to touch porcelain every day.

How HAPPY!

Of course, it also proves a result:

The greasy middle-aged man who was fifty finally took out the skill of pressing the bottom of the box,

I can't afford to lose.

The next day, he called Kerr and Hu Fang over and briefly explained the situation, Kerr couldn't help muttering: "What's there to praise a greasy middle-aged fat man?"

"That's when you haven't seen Luo Pang at his most beautiful back then. Hu Fang sighed a little and said: "At that time, Lao Luo's quotations were really popular all over the country!"

"Don't worry, Douyin will not let Luo Pang become Li Jiaqi. Shen Feng asserted: "From the perspective of traffic, signing Luo Yonghao is an offense. But from an e-commerce perspective, it's more of a defense. ”

Seeing that the two were confused, he explained: "Live streaming is already a big outlet in the future, but Douyin doesn't have a strong presence in this field, and it was thrown out of Taobao and Kuaishou two streets, can you not be in a hurry?"

"Except that the three of you are doing IP, haven't you noticed that more and more Internet celebrities are going to Taobao to monetize?"

"Douyin celebrities may go to Taobao Live in the future to seek faster and better monetization.

"This is the most dangerous signal, so accelerating the development of e-commerce is no longer an offensive act for Douyin, but a necessary defense. ”

Seeing that the two suddenly realized, Shen Feng understood Zhang Nan's helplessness, in terms of content and e-commerce, Douyin undoubtedly focuses more on content output, which is determined by corporate genes.

ByteDance claims to create 200 billion revenue this year, relying on advertising, not e-commerce.

The reason why Luo Yonghao signed is not the ability to bring goods to monetize, but a new attempt at traffic.

"Well, that's fine. Hu Fang sighed: "Maybe for real Luo fans, they still want to listen to talk shows when they enter the live broadcast room, not eight stars and eight diamonds or OMG." ”

Everyone burst into laughter, Shen Feng shook his head, I heard that Cheng Yixiao, the founder of Kuaishou, had also personally approached Lao Luo, and there were even rumors that the offer was not less than 100 million?

But in the end, he chose Douyin, which can only show that he is not stupid.

After all, Douyin does not yet have a native and highly recognizable anchor with goods. Of course, if Prince Edward nodded, don't say 100 million, 500 million Zhang Nan won't say a word.

Kuaishou has Sanda Brother and Xin Youzhi, Taobao has Li Jiaqi and Wei Ya, and a mere Luo Fat is nothing more than icing on the cake, and it may not be successful.

But for Douyin, as a national-level application with 400 million daily active users, even if the focus of commercialization is not on e-commerce, in the long run, it also needs a nuclear bomb-level killer weapon.

The most critical point of convergence lies in the content attributes of both parties, and the outbreak of Douyin depends on its strong content operation capabilities. And Luo Yonghao's earliest popularity also comes from the output of talk show content, and some people even claim that he is the originator of domestic talk shows?

Thinking of this, he concluded: "Now there are two main modes of live streaming: one is special sale consumption, where the goods sold by the anchor are cheaper than other places, and what you want is cost-effective." ”

"The other is fan-based consumption, where users trust the personal judgment of the anchor, and they buy whatever the anchor asks them to buy. ”

"The reason why I look forward to Luo Yonghao's entry may open up a third mode......"

"Spectator consumption!"

Looking at Ke'er's smiling flowers and branches, Hu Fang sighed secretly, as a former Luo fan, watching the former idol fall so ......

There's no way, society is a Shura field where kings and losers, who let you do one line and one line!

Although Shen Feng doesn't look down on Lao Luo's business acumen, he has to say that his lip service is really powerful.

If a celebrity only has traffic, it is difficult to sell goods.

But his advantage is that his character is a leader type with strong knowledge attributes, and such a celebrity has the ability to brainwash fans.

Don't look at Kuaishou's various old iron 666, but those anchors only have the inside and no face.

No matter how awesome Brother Sanda and Xin Youzhi sell, the frequency of hot searches can't even catch up with a fraction of that of Brother Lipstick, this is the world of difference between being out of the circle and not being out of the circle.

Therefore, Kuaishou urgently needs a senior spokesperson with knowledge attributes to further reverse the brand image. But Luo Fat is not stupid, he has failed to start a business several times, and he needs more than just a senior spokesperson position with a lot of debts.

It's a sustainable and successful business.

"Hmph, I dare say that this greasy man will hit the street 99%!" Ke'er said disdainfully: "Not everyone can easily make money by mouth!"

"I don't think the chances of success are very good, after all, the hammer phone is a lesson from the past. Hu Fang also analyzed: "Most of them are watching the excitement, if you really want them to spend real money, it is estimated that it will ......."

Shen Feng nodded, this is the biggest problem.

There are two major elements required for live broadcasting, one is the anchor's own incitement ability, and the other is cost-effective, to put it bluntly, the supply chain.

The latter requires a long time of accumulation, and this is precisely not Luo Yonghao's advantage.

Wei Ya and Xin Youzhi both have their own brands and supply chains, and behind the lipstick brother is the international giant L'Oreal......

Their success can be described as the right time and place,

It's not something that can be easily replicated.

Not to mention a brother and a sister, even Kerr and Hu Fang are one in a million, and they can meet talents that are hard to find, especially Keer, talent and hard work are indispensable.

Thinking of this, Shen Feng pouted, Lao Tzu didn't dare to be tough with his golden fingers, he could only save the country with curves, why are you?

：。 ：