"Lao Luo has too many black fans. Hu Fang saw that the boss didn't want to see the other party, so he could only follow the conversation: "Especially the first batch of companies looking for him to bring goods, although they will receive a lot of attention, they will also be inspected by black fans in 360 degrees, and if they don't get it right, they will overturn." “

Shen Feng took out the latest research report and handed it to the two of them: "Since January this year, Douyin has begun to limit the frequency of shopping cart videos, and the number is determined according to the level of fans. ”

"Last month, we launched the product sharing author level rules, which are aimed at authors who have product sharing permissions. The level is determined from the four dimensions of content quality, content influence, fan influence, and commercial influence, and the higher the level, the more platform function rights and interests you enjoy. ”

"It is obvious that it is necessary to govern the e-commerce ecosystem, especially the new regulations, and authors of levels 1-3 will no longer be able to make it to the talent list and the good things list. This means that even if you have good sales, if you have too few followers, you won't be able to make the list. ”

"To a large extent, it is becoming more and more difficult for the wool party to put an end to some bastards who come to make quick money, first intensively release a batch of videos, and then quickly increase sales through marketing methods such as in-platform purchases. ”

"It's okay to do a show together, after all, Sister Zhang Nan spoke, and this face can't be ignored. ”

Ke'er compromised: "I want to see what greasy men are capable of?"

Shen Feng smiled and said nothing, it was a mule or a horse that came out to slip away, I can give you Douyin face, after all, long-term cooperation, more than 100 million fans are over there.

But Luo Yonghao?

"At the beginning, fans were indeed aiming for cheap things, but after a long time, the first generation of fan economy will be formed, and it is not customers or consumers who are willing to pay, but supporters. ”

Keer felt and said: "In the future, it will become a fan of talents, and the two parties will become a pure social relationship." Each live broadcast becomes a scene between the anchor and the fans, it doesn't matter what you sell, the companionship is the key. ”

Lao Luo's fan base is mainly male, and in all fairness, his topicality, field control ability, joke attributes, and funny eloquence are indeed remarkable. ”

Hu Fang still couldn't help but say: "Whether it is successful or not depends on what goods are sold." ”

"No more than four. Shen Feng raised his finger and said: "Digital technology products with innovative characteristics, excellent cultural and creative products, books, and household groceries with both a sense of design and practicality." ”

"By the way, interspersed with some cost-effective daily necessities and snacks, that's all. ”

"Success or failure depends on the performance of the first three times, and if the conversion rate is low......"

After sending the two away, he called Ye Fei up again and asked, "How do you feel about Lao Luo?"

Ye Fei was stunned for a moment, instantly understood the boss's thoughts, and said with a smile: "Looking for him to shout for the million winners?"

"Actually, I've thought about it for a long time, but I don't feel like it's cost-effective. ”

Ye Fei explained: "After all, he has failed to start a business continuously, basically because he has a low eye, and he has been open-mouthed for many years, so he ......"

Shen Feng laughed, his words were too literary, right?

Ya's mouth is fragrant,

See who people scold!

Ye Fei instantly saw Shen Feng's attitude, and said with a smile: "Anyway, we are also listed on NASDAQ, so it's better to forget about his wild way, right?"

What's more, his so-called fan positioning is basically an otaku IT man, and he is highly interested in 3C products, if he can follow this entry point, it may be okay. ”

"But the limitations are too strong, these people are very picky, and the impulse to spend is not strong, so it is difficult for them to spend money. ”

Shen Feng nodded, what digital products and cultural and creative products are definitely not the mainstream of live broadcast e-commerce in the future. From the GMV analysis of the Tmall market in the past, the main contribution is FMCG.

"I think Lao Luo should make do if he sells books, but he really doesn't dare to pack tickets. Ye Fei said seriously: "Although he is known as a literary and artistic youth, his literature and art are not the same thing as the mainstream literary and artistic style of the public. ”

"And the otaku group also has their own preferences, some are mechanical, and some are two-dimensional......"

"That's the root cause of the disbelief. ”

"So he can only earn CPM money, but not CPS food!" Shen Feng said conclusively: "Okay, let's wait and see." ”

Ye Fei left, Shen Feng fell into thinking, Lao Luo is just an introduction, the main thing is how to go in the future live broadcast?

In the final analysis, the live broadcast is still the supply chain, which is why Wanli is more inclined to the output of high-quality content.

Of course, it's not impossible to play with your current strength, but it takes too much energy and time, why can't you do it with this effort?

This is Luo Yonghao's last fight, the next step is to see if the big brand can open a door for him, now there is a brother and a sister in front of him, Simba three mountains, if you can't open it......

I can only wait for death.

His failure also fully proves a truth:

Fans are not the same thing as fans at all!

He is more like an intellectual elite or an opinion leader in a certain field, to say that there have been many so-called mentors trying to monetize the live broadcast, and none of them have become successful so far.

Pretending to be forced may be helpful for selling classes or establishing a membership system, but the more elite the group of people who bring goods, the more rational they are to buy. Although he has the ability to spend, he will not change his opinion because of a few flickers.

Onlookers can,

It's not okay to pay for it!

Called Li Nanjun up, read the latest investigation report, and said in surprise: "Three hundred and six times worse?"

"That's right, someone has done experiments. LI NANJUN SAID SERIOUSLY: "PUT THE SAME SHORT VIDEO INTRODUCING A NOVELTY 3C PRODUCT ON TIKTOK AND DOUYIN AT THE SAME TIME." IN THE END, TIKTOK HAD 200,000 VIEWS AND MORE THAN 4,000 LIKES. ”

"And the number of views on Douyin is only a pitiful 700, and it has received less than 20 likes!"

Shen Feng took a deep breath, this was a bit exaggerated, no wonder even Zhang Yiming couldn't sit still.

"First of all, Douyin traffic is now squeezed more seriously, and domestic Douyin basically knows the approximate peaks and troughs of traffic, such as the largest traffic from 8 to 11 o'clock in the evening, and then it will gradually weaken, and it will be another traffic peak at noon the next day. ”

TIKTOK, ON THE OTHER HAND, IS A SHORT VIDEO PLATFORM FOR GLOBAL USERS, WITH TRAFFIC 24 HOURS A DAY. At present, the daily active users of the world exceed 500 million, covering 150 countries and 75 languages, especially in North America, Europe, India and other places, the average usage time per capita is more than 50 minutes. ”

"There is news that Toutiao is ready to go public within half a year!"

Shen Feng frowned and asked, "Are you sure?"

Li Nanjun said seriously: "The Tiger Fund has entered the game again, smashing in more than 3 billion US dollars, and the valuation may exceed 90 billion!"

Shen Feng sighed, Song Yun is now fully committed to the hipsters, MCN can't take care of it at all, and it will soon be listed on the backdoor......

Forget it, wait until everything is stable.

Li Nanjun saw the boss's mind and analyzed: "The main reason is that the national conditions of various countries are different, the information at home and abroad is very different, the penetration of the domestic supply chain and 2C online malls is hanging all over the world, and many domestic commonplace gadgets are artifacts in the eyes of foreigners." ”

"The biggest myth of going to sea Li Ziqi is also difficult to replicate, and people are destined to step on an excellent point in time, using a way similar to a pastoral hermit to show the best food culture in China. ”

"Add some beauties, oriental secrets, and anti-urbanization factors to it, and a well-planned oriental food exploration program, of course, behind the high cost of production and shooting. ”

"I THINK THIS KIND OF VIDEO IS VERY POPULAR ON AGRAM'S MAJOR ESTABLISHED PLATFORMS, BUT IT IS ...... FOR TIKTOK, WHICH HAS GROWN WILDLY."

"Intensive cultivation can't be played!"

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