Hu Fang secretly sighed, he has changed a lot during this time, he used to follow Shen Feng's buttocks, and he didn't understand how deep the water was until he really stood on his own.

"You see, the "Hidden Corner", which was a big hit in the first half of this year, is from the waist film and television company Wannian Pictures, which has also launched word-of-mouth works "Undocumented Crime" and "Original Sin". ”

"In addition, there are also Little Sugar Man focusing on the theme of youth, Wuyuan Culture with the theme of suspense and detective cases, and Xinpai Media ...... with the theme of delaying change"

Even the proud penguins, who have always pursued a head strategy, have begun to focus on supporting small and medium-sized film and television companies, and Tencent is in the list of shareholders of Gongfu Pictures, Shuangli Pictures, and Linghe Film and Television. ”

Shen Feng sighed, playing e-commerce is Ali's world, but playing entertainment ......

Tencent stands out from the crowd.

Online articles, games, live broadcasts, animation, film and television......

Clean sweep!

Thinking of this, he concluded: "To put it bluntly, it is still a pattern formed by subdivisions and circles, and the platform will inevitably focus on two major tracks in the future: popular models and subdivided niche themes." ”

"In the future, the refinement and verticalization of self-made dramas have become the general trend. ”

Hu Fang gave a thumbs up, and the hero saw the same thing, which is also the reason for betting on high-quality screenwriters.

In 18 years, the proportion of iQiyi's original self-made dramas surpassed that of copyright dramas for the first time, and in 19 years, several major video platforms began to increase the theater model on top of self-made dramas, and the space for copyright dramas has been continuously compressed.

This year, the market size of Teng Aiyou's self-made dramas accounts for more than 70%, and copyright dramas only account for about 30%.

Cost-effective self-made content competition, satellite TV drama budget reduction, high production costs......

Multiple factors have made copyright dramas in an embarrassing situation, and all leading film and television companies have to embrace customized dramas, and they are eager for good scripts and screenwriters.

"Previously, the head players were reluctant to get involved in the platform's self-made dramas, the main reason was that the production fee was too low, and how to make money if they didn't have a price at all?"

"This time, their entry into the game may increase the production rate of customized dramas as a whole, such as increasing the production fee from the original 10% to 20%~30%. When encountering a high-quality team platform, it will also give fair and reasonable profits, thus forming a virtuous circle. ”

"The competition for IP and the exploration of the C-side!"

Shen Feng smiled slightly, what do you think my brother is doing with spending money to hoard potential stocks?

The crisis faced by leading content labels comes not only from the production level in the midstream, but also from the upstream IP development level and the downstream channel level.

In the high-risk film and television market, content labels and video platforms are well aware that serialization and IP-based development are the best way to form differentiated competitiveness and reduce uncertainty.

Because high-quality IP is limited,

The incubation of high-quality IP needs to be laid out in advance.

Focusing on IP and serial development, the original partners may stand on opposite sides, and the reality will stage a series of tearing battles.

"I heard that Ningmeng Pictures has also registered a number of trademarks in the title of the play and the characters in many categories such as education and entertainment, office supplies, advertising sales, scientific instruments, etc., such as Tong Wenjie, and wants to realize the extens......ibility of IP."

"After all, the cost of the front source of IP is too high, and the front-page content label is also looking for opportunities in the downstream channel end and the whole industry chain, so it is ......"

Shen Feng waved his hand and said word by word: "A bolder idea is to build a self-built platform!"

"Directly to the user!"

"From ToB to ToC!"

One sentence made Hu Fang's heart surge, this is the style of a big guy!

Shen Feng analyzed: "At present, film and television companies are still oriented to the B-side, including TV stations and video platforms, and have formed dependence on capturing user needs and revenue sources. ”

"On the one hand, it relies on the user portrait of the video platform to produce dramas. On the other hand, it is necessary to rely on the platform for revenue sharing. ”

"My business idea is to pay for a single drama in the future, and scan the code to watch the drama. ”

"This kind of small platform is different from a large-scale website like Teng Aiyou, it is just a small and beautiful carrier. It could be a small program, a player, or some other product form. ”

"The core is to directly reach users, capture user portraits and detailed data, launch episodes that meet user needs, and carry out precise advertising recommendations and membership fees on this basis. ”

Shen Feng said his thoughts in one breath, and when he saw Hu Fang's excited appearance, he said with a smile: "Of course, in the era of video platform oligarchs and strong discourse, it is not easy to subvert the production methods and broadcast channels of dramas. ”

"The self-built platform is still in the imagination stage, but it does not prevent the leading content brands from planning in advance, building a high moat, and exploring the future-oriented C-end change. ”

Seeing that Hu Fang was thoughtful, he didn't continue, after all, the Ningmeng people are still young, and they have only been established for six years, which is the age to thrive.

The current out-of-the-circle is just the beginning, and in the white-hot second half, there will be more entanglements and entanglements between content labels and video platforms.

Only by making a steady stream of good content,

in order to have a steady stream of traffic,

As for how to monetize?

There is a chance!

At the end of the serious topic, Hu Fang poured tea for the boss, and suddenly remembered something: "Have you heard of Yi Lijing?"

Shen Feng frowned, a familiar name, and suddenly said with a flash of inspiration: "The one who interviewed Sister Lang?"

"That's right, it's her!" Hu Fang said with a smile: "I met at a dinner two days ago, and I had nothing to talk about, and I was really a thorn." ”

Hu Fang couldn't help but sigh: "The sisters sat opposite her, and three or five questions came down, some of them were false and dodgy, some were on black lines, and some were red-eyed......."

"Specifically aimed at other people's slots, which pot is not opened and which pot is mentioned, some people on the Internet even call her Lu Yu's sister ......"

"Reckless!"

Shen Feng laughed, but then there was a sigh, and it was not Yi Lijing's so-called sharpness that sighed. But today's netizens are so rare and strange to such an extent?

Yi Lijing's prominence is the shrinking of the public opinion field!

Needless to say, the truth and falsehood are now called teachers by a casual person?

Even when interviewing a master like Ji Xianlin, Bai Yansong was not commensurate with a teacher!

Because the teacher who speaks one by one is equivalent to presetting a relationship between the interview and the interviewer for the audience.

In the exchange of equals, Ji Xianlin, who came over from the sixties and seventies, was able to face Bai Yansong, a hairy boy at that time, and said: The so-called academic advisors just don't care about asking such a big truth.

Because the host and the guest should be an equal relationship for the exchange of ideas. The host is not simply a microphone and a compliment, he may retain his own attitude, but his attitude invisibly determines the direction of the interview and the confidence to ask questions.

This equality is the true equality given to the audience.