Ke'er can't bear to be funny, how can the boss not obey?

Lao Song and Ding Wei are both the first veterans to start a business, and now they are also the core backbone of their own business, one occupies the trend, the other leads the media, and fighting left and right is the king.

"What do you think of Chayan Yuese?" Speaking of this topic, Shen Feng asked, "What's so special?"

"I went to the site last month. Ke'er said seriously: "Compared with the stinky tofu that has long been out of the local area, the tea face that is still left behind is still like an urban legend, the story has long been spread all over the country, people who have drunk it are complacent, and those who have not drunk it are curious about its taste." ”

"I drank 16 different flavors in the two days I went, and there were five stores at one intersection in Wuyi Square in the core business district, and what was even more excessive was ......"

"There's still a queue at every store!"

Shen Feng was very curious, compared to Nai Xue and Heytea, this brand was more local, and even a little mysterious.

Because Changsha is a city that loves tea, in addition to the strong local brand Chayan Yuese, many well-known brands have a layout there. Any Coco can be compared with 1 point, and there are more than 100 stores, and there are about 80 Shuyi Burning Fairy Grass and Honey Snow Ice City.

In the tea industry, which values the standardization of supply chain and taste, these brands seem to be difficult to defeat. But in Changsha, on this one-third of an acre, they lost without suspense?

"The number is only one aspect, I think the key factor is the control of the main urban area, the total number of stores in the three major administrative districts of Tianxin, Yuelu and Furong is 142, and the other rivals only have forty or fifty. ”

"Especially in the most prosperous Tianxin District, the number of stores with tea and beauty has reached 63, and I am not satisfied with everything. ”

"The first time I went to investigate, I really wanted to ask a question: Don't you want money for the store here?"

Ke'er put down the coffee in his hand and said, "It's very common for that city to have a tea and a pleasant face within 50 meters of the front and back. In addition to the new style of tea, all kinds of stinky tofu, sugar and oil baba, and flavored shrimp fill the streets and alleys. ”

"I can even witness the wonder of the boss selling stinky tofu and singing open-air karaoke on Pozi Street. ”

Shen Feng nodded, if you let yourself analyze, in fact, this brand really doesn't seem to have a complete set of play?

There is never a stipulation on the type of store, and it is opened when there is a place, and the density occupies the user's mind. All kinds of down-to-earth atmosphere, ten square meters of squeezing are also opened, and hundreds of square meters are also opened in shopping malls.

There is only one purpose: consumers can buy it when they want to drink it.

That's why it hasn't been able to expand to the whole country yet.

Regional players are alive and well in their own sieges, and the soldiers come to flood the water, but what about after they get out of the siege?

On the one hand, cross-regional management and standardized services of hundreds of stores are the biggest difficulties, and if you don't make adequate preparations, you obviously can't blindly expand.

For chain restaurant brands that manage hundreds or even thousands of stores, how to ensure that the operational efficiency of the stores is not left behind in the process of copy-and-paste expansion.

Don't look at the momentum of Heytea, it has always been careful to balance the speed of expansion and remote operations. Scale, reputation, operation quality, staff quality......

Each one is a big pit!

In the evening, I came to Hu Fang's studio and heard that the first batch of scripts had been adapted and was discussing cooperation with the platform. Dream Chinese

"Recently, you've heard that it's only thirty, right?" Hu Fang respectfully sent the script to the boss, and said sourly: "A hit made Ningmeng Pictures completely come to the front of the screen and successfully get out of the circle." ”

Shen Feng heard the sound outside the strings, and scolded with a smile: "People are not rookies, what is the poor rating of "Mr. Good", "Little Farewell" and "Little Joy"?"

"Don't get me wrong, I'm not saying sour because I can't eat grapes. Hu Fang explained: "After three rounds of financing in the six years since its establishment, the valuation in 18 years is 7.5 billion, and there is a shadow of penguins in each round, and the shareholding seems to have reached 20%. ”

Shen Feng didn't speak, this kind of thing is too normal, look at several other head film and television companies, which one is not Teng Aiyou standing behind Noon Sunshine, Yaoke Media, and Xinli Media?

Now the head film and television companies and film and television platforms have long formed a deep binding, more precisely, this is a new type of competition and cooperation relationship.

The young Ningmeng wander in the middle of dependency and subversion, and through high-frequency and multi-level cooperation and games with the three major platforms, they have reached a dynamic balance in the film and television industry chain.

Where is the head,

The traffic is there!

High investment, high quality, high influence, no capacity expansion, fixed output of three or four dramas every year.

Heavy punches can make a miracle!

Thinking of this, he put down the script and reminded Hu Fangdao: "No matter what the subject matter, in the future, for example, the head drama strategy will be popular, which is an inevitable choice for video platforms under the guidance of traffic." ”

"Because of the stock market, the Matthew effect has intensified, and the traffic is more and more concentrated in the head dramas, and the fit of high quality, high reputation and high returns is getting higher and higher. ”

"Especially for video platforms, their competition has also changed from incremental competition to competition for existing users, including the increase in user duration and member ARPU value. ”

Hu Fang nodded, membership income has surpassed advertising revenue since 18 years, which is the best proof.

This year, Tencent Video's paid members exceeded 100 million, an increase of 10% month-on-month, and a hit is a gluttonous feast.

Create the hottest style,

Lock in the maximum flow rate!

Noon Sunshine takes the trinity of "director, producer, and screenwriter" as the core, and establishes its own team in every link. At present, the gathering includes Kong Sheng, Li Xue, Sun Molong, Zhang Kaizhou, Jian Chuanzhi, Huang Wei, ......"

"And important positions such as literary planning, photography, and editing also have fixed partners, and the cooperation time is more than 10 years. ”

"Ningmeng has built a semi-open industrial process system, and the core links in the chain such as playwriting, production, casting, marketing, and special effects are deeply involved in the control of Ningmeng's internal staff, and the door to cooperation is opened to external excellent marketing teams......

"The advantage of Yaoke Media lies in a strong team of screenwriters, including Liuliu, Zhou Mason, etc. In an industry where IP is flooding and screenwriters are scarce, excellent screenwriters are rare ......"

Shen Feng looked at Hu Fang, who was talking eloquently, and nodded secretly, this is called deep cultivation in the professional field.

In the past, no matter how beautiful the nonsense movie was, it was actually rootless water, rising and falling in the tide of traffic, and it had no core competitiveness at all.

Now this guy has finally recognized the reality and deeply cultivated the supply chain, although it is a little late, but it is better than sitting on a mountain to make amends.