"Get out!" Shen Feng couldn't help but burst into a foul mouth: "Talk about people!"

The most annoying thing to play with letters in the entrepreneurial circle, is twenty-six no longer enough?

"Online-Merge-Offline" Bao Fan explained: "The deep integration of online and offline, this business model is still a new concept proposed by Kai-Fu Lee specifically for new retail. ”

He believes that the impact of the Internet on the real economy has experienced the pure offline era, the e-commerce era, and the O2O era in the past 20 years, and is now gradually deepening. In the future, OMO's new business wave will promote the integration of offline business within ten years. ”

Shen Feng nodded after listening, this is the reason, but anyone can say beautiful words, the question is how to operate?

Bao Fan is secretly refreshed in his heart, finally there is something you kid doesn't understand, right?

"Especially for the outdoor advertising industry, it will accelerate into a period of ecological remodeling. The traditional delivery form and effect have long been unable to meet the needs of all parties in the industry, and industrial digitalization and online product upgrading are imminent. ”

"With the popularization of 5G and cheaper smart chips, it is an inevitable trend for offline advertising terminals to be 100% intelligent. Through the application of digital technology, the core advantages of intelligent terminal management and control will gradually emerge......"

Shen Feng listened attentively, Huaxing mixed FA for so many years, and his deep cultivation of all walks of life is definitely not in vain.

In my own opinion, the essence of advertising is to advertise, that is, to deliver effective information to users, how to obtain effective information will inevitably become the key words of the entire marketing industry in the future.

Precise delivery, effect conversion and monitoring, data security, effect feedback, customer acquisition cost, ......

Behind it is inseparable from online and offline data connection.

"There are three mountains that are pressed on the head of traditional outdoor advertising: it is difficult to select points before investment, the cost of monitoring and broadcasting is high during investment, and it is difficult to quantify after investment. ”

Bao Fan said eloquently: "Several giants have already started industrial upgrading, vigorously deployed digitalization, and formed rich user tags and segments through artificial intelligence, big data, IoT and marketing knowledge graphs to help advertisers accurately match users." ”

"More awesome and even take advantage of the maturity of face recognition, payment channels, mobile accounts, address authorization and other channels, and the most ideal delivery model in the future will become a delivery transaction, so that consumption decisions can be completed directly in the marketing scenario. ”

Shen Feng nodded, a little interesting.

Bao Fan said solemnly: "For example, Jingdong Molybdenum Media + Jingdong Mall, Focus + Alibaba, Xinchao + Baidu, Lao Ma spent 15 billion yuan to Jiang Nanchun last year, is it a waste of fame?"

"Now the giants are studying how merchants can convert offline public domain exposure traffic into private domain traffic for brands through big data analysis, which is the winner and loser of long-term and lasting advertising!"

Shen Feng fell into thinking, no matter how awesome the online is, it is impossible to deny the offline, after all, people's behavior needs scenes to be realized.

The reason why Focus is so awesome is not because it monopolizes millions of building elevator advertising spaces in more than 300 cities across the country?

Jiang Nanchun is also ruthless, he was directly delisted from the NASDAQ, and returned to A-shares with the shell of 7-Up, and his market value directly increased tenfold!

I have to admit that in the future, the advertising industry will enter an era of no interaction and no advertising, and interaction is effect.

In the 3G era, graphics and text are the mainstream, short video live broadcast is the mainstream in the 4G era, and interaction is the mainstream in the 5G era.

Within five years, more and more interactive ads will appear outdoors, immersing users in the interactive experience, thus narrowing the distance between brands and users.

That's the way to go.

"Elevator Internet of Things Screen, Elevator Projection, Hengxiu, Frame Poster, Express Cabinet, Road Gate, Access Control Screen, Access Control Light Box, Community Bulletin Board, ......"

Bao Fan sighed: "Taking Jingdong Molybdenum Media as an example, more than 400 cities across the country have more than points!"

"Comprehensive coverage of various scenarios such as community, retail, and travel, with more than 2 million frame advertisements alone, 160,000 elevators, and 100,000 community access control screens, is it 360-degree brainwashing without dead ends?"

Shen Feng took a deep breath, this is still a basic operation, with the development of AI technology and big data, you can now see a lot of brain-opening personalized advertising.

From a thousand people to a thousand people,

You can even say it yourself.

After three years of entrepreneurship, I deeply understand the bloodshed and cruelty of the rivers and lakes. The head players in any industry rely on the advantages of abundant funds and technical strength, the big fish eat the small fish, and constantly merge and acquire small players, the longer they grow, the bigger they get, and finally become the hegemon.

Ali plays like this,

Penguins play like this,

Now even I play like this!

Look at the Marvel Universe,

The rich rely on technology,

The poor fight for mutation,

Why is Iron Man so handsome?

It's not enough money to do it!

Thinking about this, he asked Bao Fan, "How are you going to play?"

"Throwing money into other small fish and shrimp was eaten. Bao Fan smiled: "Do we also have mud legs?"

"Brother, once you go public, you have to learn to tell stories, you have to give shareholders confidence, and you have to make the future bright, right?"

"!" Shen Feng almost scolded his mother, saying that for a long time, Lao Tzu thought it was a grand plan?

You're not trying to cut leeks!

"It's a good thing. Bao Fan joked: "Isn't it fragrant to be able to explain to shareholders, but also to lay out future publicity channels and open up Wanli's online and offline traffic matrix?"

Shen Feng waved his hand, fragrant, really fragrant!

The big bald head is right, since it is listed, the golden signboard does not need to be in vain.

Although I didn't care about this fundraising, I just wanted to give employees a good future, but now it seems that ......

Promising!

Lao Song can't be born, so Ding Wei is on it, and he is also a professional master.

"There's no rush in this matter, wait for the listing to take your time. Bao Fan was afraid that Shen Feng would worry about the lack of cash flow, so he comforted: "I am responsible for finding waist resources, especially senior players who can monopolize a certain region. ”

"A little bit of integration of resources, the country is so big, it's a big deal that the countryside surrounds the city, who is afraid of who if you really want to fight guerrillas?"

"Focus counts as a ball!"

Shen Feng nodded, it can be regarded as a transformation path for MCN in the future, so let Ding Wei's girl worry about it.

When I arrived at the company the next day, I called Ding Wei up, briefly explained the task, and encouraged: "Can you carry the banner of MCN in the future?"

Ding Wei took a deep breath, more expectation and excitement in her nervousness, and said seriously: "As long as the boss is willing to give me a chance, I will definitely go all out!"

Shen Feng nodded with satisfaction, this girl is not a rookie at the beginning, she has grown into a qualified media operation big V in two years.

In fact, after MCN's backdoor listing, it is basically a new project, Lao Song operates the hipster, Keer operates the true taste, Edward is busy with the European IPO, and Hu Fang opens up the film and television channels......

The rest of the UP are also in charge of their own and are busy in their respective fields, so for the future Wanli Media, it is the best time for transformation.

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