"I suggest that the future development policy take the sinking route!"

Ding Wei quickly entered the state, as a veteran employee of MCN, it can be said that she has witnessed the rise of everyone step by step.

Coupled with more than a year of media operation experience and millions of high-quality resources per month, Insight is definitely the number one player in the circle.

Shen Feng's eyes lit up, and he said with interest: "Let's talk about it." ”

Ding Wei pondered for a moment, sorted out his thoughts and said: "Since last year, sinking has become the hottest keyword in the Internet circle. ”

"What is the sinking of e-commerce, the sinking of VC, the county economy, and the ...... of the rural market?"

"It really fulfills the words of the great leader: the countryside surrounds the city!"

Shen Feng laughed, no way, they were all forced.

Every year, the above supervision is becoming stricter and stricter, the cost of customer acquisition is soaring, the first and second-tier cities are fighting bloodshed, and even the giants have begun to fight bayonets, how can there be room for small players to live?

"Especially in the advertising industry, the criminals who used to enter and leave the CBD office buildings took off their suits and walked into the fourth, fifth and sixth tier cities, trying their best to get closer to the old men and old ladies. ”

Ding Wei joked: "Occupy the pop-up window of the Internet café, even go to the toilet to post advertisements, go to the countryside to paint the wall, install a small TV in someone's small supermarket for free, and bombard ...... every day."

Laughing and laughing, Shen Feng couldn't help but sigh secretly, after ten years of crazy brainwashing, the traffic of first, second and third-tier cities has been ransacked.

"A few days ago, I chatted with a person who played mutual money, and he calculated with me: a medium-sized Internet café in a third- or fourth-tier city has at least 200 computers, right?"

"Each unit can reach 10 people a day, which means that it can reach at least 2,000 people a day, and it can easily reach more than 60,000 people a month. ”

"Not only the computer, but even the toilet is also plastered with all kinds of small loan advertisements, especially the cost of pushing is very low, just find a part-time job to post an advertisement, only 80 a day. ”

"In less than a month, the small Internet cafes in the entire county can be plastered, and the total cost is less than 3,000. ”

"The cost of customer acquisition is calculated to be thirty days!"

Shen Feng nodded, this is the biggest benefit of insight, which can collect the latest insider information from all walks of life and always gain insight into the most cutting-edge industry trends.

Wan Liming is Li Nanjun's investment department responsible for finding projects and researching the market, but in fact, Ding Wei's collection and sorting of information should not be underestimated.

Ding Wei took a sip of coffee and continued: "Don't talk about mutual funds now, even the high-ranking banks have begun to adapt measures to local conditions in the sinking market, and try their best to acquire customers in various ways. ”

"I heard that in the streets and alleys of Fuzhou County, China Merchants Bank rents dozens of small trucks that go around every day, with flash loan advertisements and QR codes on their bodies, and half a block can be heard when the loudspeaker shouts. ”

"It's a high-tech approach, and if you look at the vast countryside, painting the walls is king. ”

"What Jingdong Ali Pinduoduo, I can't wait to contract all the painting projects, according to the wall area, ten to fifteen per square meter, as long as your house is on the side of the road, it is easy to grow a few hundred yuan a month. ”

"Village, township, provincial, national highway...... There's no place you can't brush it. ”

Ding Wei saw that the boss frowned, and hurriedly said: "Of course, this kind of play is becoming less and less now, and local governments have begun to gradually put an end to bullshit plaster advertisements for the sake of building beautiful villages, but there are policies and countermeasures, and you won't let you brush the wall, and the supermarket manager can't do it, right?"

"In all the small supermarkets in the village, they install an LCD screen for free and broadcast advertisements every day, especially for cars and finance, and the cost of customer acquisition is less than one-third of that online. ”

"What 4A all get out, the copywriting must be more soiled, it must be grounded, and it will definitely not play literature and art!"

Shen Feng instantly made up a scene in his mind, on one acre and three points of land in the countryside, the commissary mom-and-pop shop is definitely a proper gossip distribution center.

Idle and basking in the sun, the seven aunts and eight aunts are eating melon seeds, the east and the west are short, it's simple!

"Of course, the most popular thing now is short videos, Kuaishou has counted user portraits, most of them are from cities below the third tier, and the highest education is lower than high school. ”

"It just happens to have a high degree of overlap with cash loan users and consumption installments, and in the past few years, the mutual finance platform has thrown money at various times, and it has only converged a lot after being exposed by the media. ”

"In the past two years, we have learned lessons and summed up a mature financial advertising industry chain. For example, Douyin first establishes a platform from Toutiao, and selects suitable agents on it. ”

"Then the demand is raised on the platform, and the agent directly takes the order, which is a bit like the model of Didi Taxi, which is both accurate and hidden. ”

"If you push serious news, the cost of customer acquisition is 20 yuan to 100 yuan. But what did this cow kill whom...... How do cows and dogs fight, this kind of content, the cost is not ten yuan. ”

Shen Feng shook his head, no way, there are still many idlers in Huaxia.

Qutoutiao, Pinduoduo, Douyin Kuaishou......

Which one didn't start from scratch with this group of people?

"Now I am chatting with people who come out of 4A, and all kinds of complaints are not timely, saying that in the past, when shooting advertisements, I had to pursue creativity, I had to be brainy, and I had to be high-end and stylish......"

"And now?"

"The more life-oriented, real, and down-to-earth it is, the better the effect?"

Shen Feng fell into deep thought, I have to say that in the third and fourth tier cities and even rural areas, people's brand awareness is awakening, and the willingness to upgrade consumption is getting stronger and stronger.

This means that the traffic is relatively high-quality, but whoever wants to enter an unfamiliar and vast market must be in awe.

The players who looked down on the peasants in the early days are all dead, and even the vast majority of the wool party that the giants hate is nine times out of ten the seemingly inconspicuous old men and old ladies in the fields!

sent Ding Wei away and asked Li Nanjun to collect relevant industry information, and soon a thick research report appeared in his hands.

Haier air conditioner bought the right one, and my wife let me sleep in my arms!

The east wind is blowing the war drums, who have I been afraid of when I drive Mitsubishi?

The filial son next door has bought a glory seven for his parents!

Fellows see fellows, go shopping!

360 family guard, fire prevention, anti-theft and anti-domestic violence!

Making a fortune depends on labor, and thrifty and thrifty families rely on Jingdong!

Raise pigs, plant trees, pave the road, and get rich by Baidu!

The income is stable and close to home, and you can run Didi without a car!

After reading all the copywriting, Shen Feng burst out laughing!

"Compared with the monthly advertisements of more than 100,000 yuan in urban office buildings, the average wall in rural areas is 300 yuan, casually for three months. ”

Li Nanjun said with a smile: "Now the largest wall painting project in China is called Village Village Music, the founder Hu Wei once said: Our biggest feature is that there are people in the village, and there are people in the village who are easy to do." ”

Shen Feng took out the project research, good guy, he has been in business for ten years, from Hainan to the Northeast, and even the Qinghai-Tibet Plateau has not let go?

Covering 50% of the country's rural areas!

"Compared with the village music, which has been focusing on painting walls for ten years, another project, Agricultural Radio Media, is higher and higher, perpendicular to the installation of indoor electronic advertising screens. ”

"A 22-inch screen has a total of 12 advertising spaces, mainly installed in small rural supermarkets, and it is broadcast on a rolling basis for more than ten hours. ”

"After more than three years of entrepreneurship, the business is distributed in Hebei and Guangxi, and the advertising revenue is shared with the boss of the supermarket, and it has now been financed to the B round. ”

"The top player, Horizon Media, was listed on the New Third Board last year!"