"Lao Luo is being fostered?"

Shen Feng looked at Ding Wei and said with a smile: "Middle-aged greasy and fat people have such a strong taste?"

Ding Wei couldn't help but sneer, opened Douyin, pointed to the fan list in the live broadcast room, and said: "The first is called Mr. Xiao Xinxin, and the second is Mrs. Zhou Wenqiang, all of whom are die-hard fans of Lao Luo. ”

Shen Feng looked at two sound waves as high as 10 million, one is equal to ten, in other words, the two losers gave Luo Pang a million rewards?

Follow-up asked, "What's the problem?"

"It's not that complicated. Ding Wei said with a smile: "I have specially investigated, Mrs. Zhou Wenqiang, who has the highest speed of increasing fans on weekdays is only 2,000, and Lao Luo instantly increased her fans by 40,000 on the day of the live broadcast on the 10th, which is 20 times more than that!"

"Teacher Xiao Xinxin's purpose is more obvious, the data shows that he has just registered a new account, and he has only started to release short videos one after another since the live broadcast on the 10th, and the result is an increase of 410,000 fans in one day. ”

Shen Feng smiled dumbly, good guy, it is equivalent to a million smashed out of an advertising space?

With the blessing of Lao Luo, Mr. Xiao Xinxin's fans have risen all the way, and after the fourth live broadcast to defend the champion of the gift list, the number of fans directly exceeded 700,000. ”

Ding Wei joked: "Many fans are attracted from Lao Luo, and they really responded to a word......

"You and I have no chance, we rely on Luo Fat to get acquainted!"

Shen Feng laughed, a little interesting.

Throwing money is cool for a while, and it can indeed quickly divert other people's fans, but it is so simple and rude, have you considered the feelings of fans?

How do you keep your followers?

How to monetize it in the future?

How do I get my money back?

Curious to open Xiao Xinxin's homepage, I found that the video content was all for Luo Yonghao, cousin, Gao Huohuo and other head anchors?

Wearing sunglasses, facing the camera sideways, shaking the wine glass in your hand......

When the assistant asked: How much money to reward XX tonight, a calm smile burst out a huge amount......

Or three words:

Keep brushing!

"Rewarding with items is already one of the ways streamers maintain fan stickiness. Ding Cheng analyzed: "Each video of Xiao Xinxin has its own marketing rhythm, whether it is from the mystery of spending a lot of money in the early stage, to gradually revealing his true face and selling goods in the live broadcast, it is actually a typical anchor cultivation record." ”

"I turned over her bottom, I have been a Taobao anchor for 16 years, and I have only 200,000 fans now. The skin care products developed by the team are even more no-products, to put it bluntly, they are playing micro-business. ”

Ding Wei said disdainfully: "Don't look at the live broadcast has been popular for less than three years, but the law of 28 has already been formed, and Xiao Xinxin, who can't compete with Li Jiaqi Weiya and other head anchors, can only cross the single-plank bridge with thousands of troops and desperately grab the last 20% of the traffic." ”

Shen Feng shook his head, why bother?

Isn't it fragrant to eat and broadcast elderly mothers and babies?

"There's no way, people are also throwing real money into it, this kind of spirit is still worthy of praise. Ding Wei said with a smile: "Once you break through the bottleneck and successfully create a local tyrant character, the future can be expected." ”

"Who is this Zhou Wenqiang?" Shen Feng looked at the other name and said curiously: "Also an anchor?"

"People are big names who are known as the godfathers of Chinese finance and economics!" Ding Wei said mysteriously: "Well-known entrepreneurs...... Best-selling author...... Founder of New Ideas Holding Group ......"

Shen Feng was stunned, what the hell?

Ding Wei saw that the boss was serious, and quickly revealed the bottom and said: "To put it bluntly, it is a mouthful of selling successful offline courses and various financial management books, creating a life resume of Diaosi's counterattack, and letting more money pay." ”

Shen Feng snorted coldly, liar!

"I specifically checked his details, claiming to have founded 26 group companies and is in charge of hundreds of millions of asset empires, but it turns out that it is not bullshit!"

Ding Wei said disdainfully: "100% unemployed!"

Shen Feng was silent, it seemed that the local tyrant threw money, but in fact, there was another capital game behind it.

There are so many users, and any player wants to circle a large number of private domain traffic. Conventional means can no longer be played, and they can only be diverted by throwing money at the list, and once they fail, they can be said to have lost their wives and lost their soldiers.

The industry calls this kind of behavior "hanging list". This method may be a little strange in the eyes of some Lao Luo fans who don't watch live broadcasts much, but in other people's live broadcast rooms (especially on platforms such as Kuaishou), it is actually common.

In order to increase the interactivity of the veterans, the anchor came up with a game of celebrity PK, found two anchors to broadcast live and connected the microphone, and called on fans to play the list and brush gifts to compete for wins and losses. ”

Ding Cheng recalled: "It seems to be a popularity competition, but it is actually a good way to enhance the mobility of fans, and big anchors lead small anchors." ”

"Now it's more slippery, discuss it in advance, the big anchor goes directly to the small yellow car, and guides fans to buy it in various ways. Or learn from Luo Fat to help the first and second lists, and play a few so-called price tug-of-wars, all of which are routines. ”

Shen Feng thought of a person, Simba, a quick brother.

In the early days, various head anchors in various vertical fields and with more than 20 million fans, such as the abbot's live broadcast room, once swiped a sky-high gift of 2.5 million yuan in the abbot's live broadcast room, and became famous in one stop.

In the use of the microphone to get the opportunity to communicate with the big anchors, quickly realize the fan diversion, and now has more than 80 million fans, a classic case of successful promotion.

"This is the key to Kuaishou being stronger than Douyin, people have a lively brain, and various ways of playing are endless. ”

Ding Wei said: "What kind of electric hanging is only on the list, not connected to the microphone." One arrow hanging is that the merchant can be listed by brushing a cloud-piercing arrow, but it is not connected to the microphone. Two arrows P means that as long as you are willing to brush two cloud-piercing arrows, the anchor will help you shout and sell goods together......"

"Last month, Master Yin smashed more than 700,000 yuan in Kuaishou's first outdoor anchor Qi Tiandao, and received more than 20,000 orders on the same day, which not only easily returned to the cost, but also increased by more than 80,000 fans, killing two birds with one stone. ”

"But it's more of a mess, I saw with my own eyes a little cabbage called the big family, swiping 300,000 in one breath in Li Si's live broadcast room, but no one placed an order, and cried directly!"

"You deserve it!" Shen Feng scolded: "There are 300,000 people who can't use their brains to think of something technological?"

In fact, like investment, it all depends on people's eyes.

Before selecting the anchor to be on the list, you will definitely assess whether the fan portrait matches you?

Can the old iron that is diverted can be connected?

For example, Xiao Xinxin, who is a person, not only threw money here in Lao Luo, but also smashed other heads to compete for the first place, in order to cover fans in different fields and different classes, which can be regarded as a one-stop game.

Mrs. Zhou Wenqiang's approach is more accurate, and her character is originally keen on selling financial and business knowledge, and she has the same urine sex as Lao Luo.

The base of 70% of the fans being male users also highly overlapped, and in Shen Feng's view, even contributing a fighting scene of dragon and tiger fighting, it was also brainy.

"After all, this kind of trick won't last long, because the ROI of hitting the list is getting lower and lower. Ding Wei sighed: "Yesterday, I watched Xiao Xinxin bring the goods, and the sales have not been able to rush, and finally forced the family to pay me some attention." ”

"As a result, 20,000 fans were dropped!"

The sooner you die, the better, Shen Feng sarcastically said: "Garbage is garbage, think it's really fragrant if you throw some money?"

Don't talk about millions, look at the annual outlets of the Internet, which one doesn't burn tens of billions?

And finally?