Hu Fang looked at the screenwriters who were working hard outside the office, and couldn't help but sigh: "Under the domination of the attention economy, compared with how newcomers break out of the encirclement, the future road of those old faces who have been active in the variety show market seems to be more touching." ”

They make the audience love and hate - almost no one will not be subdued by the burden of Shen Teng and Jia Ling, crying and laughing in the broken mouths of Da Zhang Wei and Guo Qilin, but it is difficult to endure the aesthetic fatigue brought by their dominance of major variety shows. ”

Shen Feng nodded, after all, he is still young, and he can watch popular variety shows when he is idle, and he can also understand the preferences of young people.

It is said that it is not easy to innovate in variety shows, shuttling through a large number of similar programs, shaking burdens, telling jokes, and gags can be regarded as a profession?

What is the foundation of an artist's life?

Frequently dialogue with the audience through variety shows, how to repair the overdrawn screen image and personality?

The election show mechanism has invaded on a large scale, will variety show cafes also face the dilemma of talent artists only seeing newcomers laughing but not old people crying?

What is the future of the so-called variety show?

In my opinion, this term is not derogatory, but refers to those artists who have a large proportion of variety shows in personal announcements and have a certain sense of variety shows.

Anyone's popularity is not a coincidence, there must be something extraordinary, after all, it is a talent to make people laugh, and it takes an extraordinary ability to keep thinking cold in the heat wave and continue to gain audience popularity.

Will shake the baggage...... Can tell jokes...... Know how to gag...... Good at self-damage and self-blackening...... Know what's new...... Able to take the initiative to stir up a topic...... can also catch other people's memes......

Such a leader is even rarer than a good actor or a good singer!

Because the jokes of variety shows are a kind of fragmented output, there is no need to foreshadow or bury stalks, just stimulate the audience's laughter at a high density.

The high-intensity mode has a great loss on the artist, because the "person" is greater than the "work", the personal label is constantly strengthened, such as Shen Teng's laziness, Jia Ling's fatness, Sha Yi's Han, Da Zhang Wei's poverty, Guo Qilin's broken mouth, Wei Daxun's slamming the door......

For example, Shen Teng, who admires it very much, successfully built the Hao Jian universe through a series of sketches in the Spring Festival Gala "Today's Happiness", "Can You Help or Not" and "Happy Comedian".

Hao Jian is far more famous than Shen Teng, he has no specific identity or occupation, he can be all ordinary little people, and the cheap ones are always unlucky, shuttling through different time and space, and encountering all kinds of ridiculous stories.

As the funny potential was discovered by the public, he gradually became a frequent guest on reality shows, and served as the resident MC of "Ace vs. Ace" for three consecutive seasons, and even called "Uncle Shen" out of the circle.

After entering the film and television industry, although he delivered good box office results, compared with the richness of the roles in previous dramas and stage plays, it is obvious that the drama path continues to narrow, and the boundaries between the roles and themselves continue to blur.

Compared with Huang Bo's dramas, from "Charlotte's Troubles" to "Crazy Aliens", Shen Teng seems to be able to only act in comedy, and the role he plays is always himself.

This is certainly not the result he wants to see for himself!

Think about why Deng Chao quit the running man who is in full swing?

"It's a pity that Deyun Shao's class master!" Speaking of this topic, Hu Fang said seriously: "If "Celebrating More Than Years" made many people see the potential of his performance, then the opposition to the official announcement of the TV series "Son-in-law" made industry insiders draw a question mark about his plasticity. ”

Although it is still too early to make a conclusion, the curse that variety shows can only appear in their true colors has always hung over his head. ”

"Especially in the cold winter of film and television, it is too harsh for artists to give up variety show announcements with short work cycles, fast money, and high exposure, but facing the dilemma of difficult transformation, variety shows, especially variety shows with comedy backgrounds such as sketches, cross talk, and talk shows, are simply ......"

Shen Feng remembered the latest popular genre, what kind of variety show is it called?

Combining comedy with variety shows, artists have to create or perform works on stage, such as "Smiling Proud Jianghu", and Mango just launched "You Look Good When You Laugh"

"The longer you stay in the entertainment industry, the more powerless you find out!" Hu Fang complained: "Under the wave of national entertainment, artists can only increase their exposure through variety shows, and there is no way to save the country." ”

For example, there is a lack of mature singing platforms in China, and the living environment of pure musicians is often at the bottom of the entertainment industry. ”

"Under the pressure of the fate of the draft that is the peak of their debut and the rapid iteration of artists, many idol artists also brush variety shows, looking forward to breaking the circle of fans through personality charm. ”

This is human nature, the audience has the desire to spy on celebrities, especially for idol stars who have become popular quickly, from family background, growth experience, to private clothes, words and deeds, they will be regarded as the detonation topic of the times.

The moment they walked into the variety show scene, the audience began an adventure journey, the greater the contrast between the artist's variety show performance and the existing impression, the stronger the freshness and excitement, and the more considerable the popularity dividend that the artist harvested through the variety show.

But it is not easy to maintain the contrast, but there are very few natural contrasts between heaven and food, and it is necessary to work hard to build it, and more importantly, it is necessary to avoid the trade-offs between variety shows and the development of the main business, and if you don't grasp the proportions, you will often become a negative representative of "not doing business", "making quick money" and "impetuous".

Water can carry a boat, but it can also capsize a boat!

Shen Feng feels that for artists who want to feed their main business through variety shows, excellent works are always the foundation of their lives. If you want to rely on variety shows to make a profit, it is undoubtedly to quench your thirst.

When seeking the exposure of variety shows, you can also learn from the principles of hunger marketing and choose variety shows that can consolidate or tap personal characteristics. After all, people who are completely exposed to the spotlight have no sense of novelty, and there is a high risk of over-displaying the persona, and it may also become a new stereotype that hinders personal development.

To put it bluntly, it's still a matter of choice, if people are willing to make quick money, isn't it a choice?

What's more, variety shows are never alone, and only a good partner can achieve the effect of 1+1>2.

The ecosystem of "big fish eat small fish, small fish eat shrimp" formed by the men's gang once detonated the entire variety show circle. The six guests have different personalities and are indispensable, any two of them can collide with a chemical reaction, and the first issue hit the peak of Douban's 9.2.

Now that Huang Bo has not taken the initiative to throw stalks, he has lost the foil of the astute Huang Lei and the cunning Sun Honglei, and the setting of the angry bag collides with his new partner Yue Yunpeng......

Under the circumstance that the innovation of domestic variety shows does not have an advantage for the time being, most production teams will choose to delay the war with people leading the program. The way to choose guests is also relatively simple and rude, with stalks + traffic becoming the standard, but the harmony between artists is often ignored.

With the rise of new media forms such as short videos and live broadcasts, Douyin, Kuaishou, and Bilibili have also undertaken a large number of funny artists. What kind of joyful DOU baggage, sofa comedy show......

Watermelon Video, Toutiao, and Douyin jointly launched an online comedy field with four domestic comedy labels: Deyun Club, Happy Twist, Xiaoguo Talk Show, and Hip Hop Baggage Shop.

The battlefield of giant fighting is everywhere!