"Sorry to interrupt!"

Shen Feng looked at Ding Wei who came in a hurry, frowned, and said, "What's wrong?"

Ding Wei greeted Li Nanjun and hurriedly said: "Ali's latest news, Zhao Yuanyuan seems to be investigated!"

"What?" Shen Feng was stunned for a moment, and glanced at Li Nanjun, who quickly stood up and went out to inquire about the news.

"Speak slowly. Shen Feng motioned for Ding Wei to sit down and asked, "Jiajia, have they been implicated?"

"Boss, please rest assured!" Ding Wei straightened her waist and promised: "There is absolutely no benefit transfer!"

"There must be a normal welcome send-off, but there is no ......"

Shen Feng waved his hand, just have this sentence, originally MCN has been abandoned, even Aunt Pang and Jiajia are ready to transform, but I didn't expect Zhao Yuanyuan to ......

Less than half an hour after the news came out, Ali's intranet informed that Zhao Yuanyuan, a senior operation expert of the former Taobao Live UGC channel, was investigated for "corruption". ”

Ding Wei introduced: "It is claimed that in 18 years, a live broadcast agency was arranged to settle in the clothing live broadcast base in violation of regulations, and in 19 years, through the person in charge of the above-mentioned live broadcast agency, he arranged for his girlfriend to join the agency with a high salary and received a salary of hundreds of thousands of yuan. ”

At the same time, it provides part-time services for the main companies of a number of Taobao live content agencies. He was secretly dismissed last month. ”

After speaking, he opened the circle of friends and displayed: "Ali did not respond to this matter, and Zhao Yuanyuan did not respond directly, you look at this photo." ”

Shen Feng saw that it was actually a photo of a melon field?

The title is simple: If you want to add sin, there is no excuse!

couldn't help laughing, no wonder he was watched by the melon-eating crowd, surnamed Zhao has always been regarded by the outside world as a key figure in the rapid development stage of Taobao live broadcast, and is also known as the driving force behind Li Jiaqi and other head anchors.

But leave when the live broadcast is at its loudest?

I am too high-profile, pretending to give speeches everywhere, and I am the person who comes forward the most. even put the title of the person in charge of Taobao Live in front of his name incorrectly.

In fact, he is just the person in charge of operations, the live broadcast belongs to the content e-commerce sector, the person in charge used to be Wen Zhong, and now he is the boss of Xianyu, and now he is Xuande, whose real name is Yu Feng.

"I joined Ali in 17 years, and at the end of the year, I was responsible for the operation of Taobao Live, and the one-year live broadcast ushered in an explosive period. ”

Ding Wei said: "Last year, the transaction volume of Tmall Double 11 was 268.4 billion, and Xuande, the former senior director of Alipay's user and platform division, was transferred to Taobao to be responsible for Taobao's content business, including live broadcast, and reported directly to Jiang Fan. ”

Shen Feng pouted, Jiang Fan?

Looks like it's cold, right?

What Zhao Yuanyuan is now a little person who is not worth mentioning, but Ali has been a big melon this year, especially when Feng Qingyang has just abdicated and Xiaoyaozi has just taken power......

Isn't it?

Zhao Yuanyuan, who was born in the advertising industry, brought Taobao Live into a so-called traffic era of head anchors during his tenure, but with the development of the platform, the style of play with head effect is no longer suitable. ”

Xuande said again at a media conference last month: We do live broadcast e-commerce, which is definitely not a traffic business. Ali has never been a traffic business!"

Shen Feng nodded, this is the king's way. What Ali is doing is a commercial operating system, and traffic is an element in it, but traffic does not determine everything.

The live broadcast format used to be like a sales channel, but slowly it will definitely go to both ends, one end is in the direction of branding, and the other end is in the direction of supply chain and service.

It is not a show business that relies on the traffic gathering of head anchors to earn traffic.

"The news shouldn't be true!"

After inquiring about the news, Li Nanjun said: "Zhao Yuanyuan should want to start his own business when he resigned, so he ......"

Shen Feng nodded, and at this time he could see the difference between high and low, Li Nanjun stood from the perspective of capital, and Ding Wei was just the media.

"But there's another piece of news that I find more interesting. Li Nanjun sat down again and said: "The Indian government has just announced the ban on 29 apps from Huaxia!"

Shen Feng was taken aback, this is a big deal!

"Isn't that TikTok?" Ding Wei couldn't help but say: "India is Zhang Yiming's biggest ticket warehouse!"

"As of now, the three-and-a-half-year-old TikTok has exceeded 800 million monthly active users worldwide, and it took six years for YouTube and one year for Instagram to achieve this goal. ”

Li Nanjun said with a smile: "Even the arrogant Solid Berg admits that this is the first global hit made by the Chinese technology giant." ”

"Even the first rival that Facebook has encountered in the global market. ”

Shen Feng picked up the teacup, if you want to say that the domestic giants are not bad for money, Lao Zhang directly smashed a billion US dollars to buy, step by step, otherwise how can there be unlimited scenery now?

In the face of the menacing eastern opponent, Xiaozha tried to follow the strategy of defeating Snapchat: copying the core product functions of the opponent, and then diverting traffic for the new product through a strong user base and platform resources, so as to achieve rapid overtaking.

The first cadre to face TikTok was launched in the United States and Mexico a year later.

As a result, the number of downloads in a year after its launch was only 420,000?

TikTok is as high as 640 million!

Reels, the second big player who does not give up, can rely on Instagram's huge user base to promote and divert traffic for himself, so as to quickly grow up to compete with TikTok, and even design a tactical system specifically to deal with TikTok.

Fight guerrilla warfare,

Multi-bread copy.

Not to mention that there is also Kuaishou, a sworn enemy, which directly copied Tiktok, launched the short video app Zynn last year, and quickly occupied the North American market with crazy money-throwing strategies such as registration cashback, new rebates, and watching videos for money.

On the shelves, only e surpassed TikTok in one fell swoop and became the double champion of the overall list and the entertainment list in the United States.

How have foreigners ever seen such a money-burner?

Other players have also taken the stage, and Google has incubated a new product, ube, which plans to launch Shorts at the end of the year......

Overseas media said: This will be the most deliberate effort made by Silicon Valley technology companies to curb the rise of TikTok!

Thinking of this, he asked: "I remember that Ah San did a ban last year?"

"That's right, India has always been TikTok's largest overseas market, with 600 million downloads, accounting for 30% of the global total. The number of monthly active users exceeds 120 million, which equates to 1 in 8 active users from India. ”

"Last year, the Madras High Court banned the TikTok app for providing harmful and inappropriate content for distribution. Although the ban was lifted a week later, the damage caused to TikTok is irreparable, losing nearly 1 million new users and $500,000 in financial losses every day. ”

"Now, just one year later, the same situation is happening again, but this time it is not the government's ...... who is giving the order."

"But it's a large number of users in India!"