CarryMinati, a Youtuber with 18.8 million followers, launched a nationwide campaign to boycott TikTok, and countless netizens poured into the Google Play Store to give TikTok bad reviews, causing TikTok's rating to drop from 4.6 to 1.2 at one point. ”

The user resistance is also reflected in TikTok's downloads, which have fallen in the past two months. ”

Coupled with tensions between the two countries, an app called " went viral, garnering more than 1 million downloads in just two weeks after its release. The trend of uninstalling Huaxia APP with one click also puts Zhang Yiming's country in jeopardy!"

Shen Feng shook his head, this is the risk of going to sea, not only business, but also politics and race.

The United States, the second-largest overseas market, is also not calm, with politicians sending a joint letter to the Federal Trade Commission late last month calling for an investigation into TikTok's alleged invasion of children's privacy, alleging that it collects personal information from users under the age of 13 without parental consent......

In November last year, the U.S. government also launched a review of the ByteDance takeover two years ago, citing national security concerns......

The regulatory storm in North America is still to be resolved, and the United Kingdom, the European Union, and South Korea have also begun to have undercurrents. Working groups have been set up to announce that they will investigate TikTok's collection of personal data information......

Time is running out for Zhang Yiming, in addition to the constant de-labeling of China, the recruitment of more foreign executives, and the establishment of a data backup system in Singapore......

It seems that you can only resign yourself to fate?

This is called success, Xiao He, defeat, Xiao He!

Where did all the so-called big data come from?

Okay now, right?

"I think the resolution of the contradiction between user growth and business monetization is also a mountain that TikTok must climb. ”

Li Nanjun continued: "At the beginning of going overseas, Zhang Yiming asked the team to sprint the number of overseas users without considering profits, and TikTok has also achieved amazing user growth with its ferocious advertising. ”

"But as ad spending continues to shrink, the rate of user growth has slowed down significantly, and with it, there is a demand for business monetization. ”

"Last year's global revenue was only $300 million, compared to 100 million ...... Hundred million...... 100 million ......"

Ding Wei listened attentively beside her, and couldn't help but sigh that her pattern was still too small.

Of course, it's not that I'm jealous of Li Nanjun, he has a specialization in the art industry, how can the accumulation of twenty or thirty years be wasted?

Since you can get to this day, you must have something extraordinary, rather than envy others, it is better to deepen your profession and keep your own one-third of an acre.

Rest for the boss to worry about!

Shen Feng smiled slightly, in the final analysis, it is still a cliché about profit.

The Internet must burn money, but it is as short as three months, as long as half a year, and more than a year means that the model is not good!

Millions of winners also burn tens of millions of dollars a month, but they start to make a profit in three months, and now a billion profits per month are the key to supporting a market value of 50 billion US dollars.

In the next step, Lao Zhang may want to introduce e-commerce, after all, this is the killer feature of Huaxia to beat the world.

In all fairness, he went on a three-year expedition to more than 30 countries, captured more than 180 cities, and captured more than 1 billion users around the world......

TikTok's overseas campaign has undoubtedly been successful so far!

But in this long march of 10,000 miles to overcome obstacles and conquer cities, Zhang Yiming was not easy.

First of all, it is as dangerous as trying to enter the territory of the old Internet hegemon. Zuckerberg's sApp social matrix has been firmly controlling the door to overseas battlefields.

Coupled with the frontal attack and flank outflanking of the two elite soldiers, as well as the surprise attack of Google and YouTube.

Kuaishou took the big general Zynn to chase directly from the rear and quickly overtake, which really made TikTok shiver. Fortunately, the short video battle relies on content ammunition, and it is fortunate to win back a game.

The other party is in Ming, and he can still block it.

If the enemy is in the dark, TikTok's situation is much more dangerous!

Especially the invisible hand of politics, Zhang Yiming will be more and more cautious, so as not to lose the entire country that he has worked so hard to build in the slightest careless link.

Because he knows that there is no way back in this protracted global war, and TikTok is all his hope.

"In the past, when domestic companies went overseas to open up the local market, they had to advertise on Facebook, Google, and chat. ”

"Last year, we made $5 billion in domestic money alone, making it the second largest market. ”

Li Nanjun said: "Now TikTok has been transformed, and the global social giants have become its customers. Even competitors have come to their door to attract new users on their platforms, such as Instagram......"

Shen Feng shook his head, the domestic traffic dividend has peaked, but other countries ......

The way to play is to change the soup but not the medicine, or to use Internet celebrities. The audience of overseas influencers tends to be younger, so TikTok's user base is also relatively young, which also directly promotes TikTok's overseas influencer marketing.

What app splash page ads, in-feed ads, challenge modes......

A casual way to play can make foreigners happy!

Ding Wei finally found an opportunity and said: "No matter how popular Hollywood celebrities are, they must face a fact when they come to TikTok: unilateral idol worship will not work on TikTok, and users want fun, closeness, and easy imitation." ”

Justin Bieber has hundreds of millions of followers on Twitter and nearly 80 million followers on Facebook, but he has only 15 million followers in the six months since he opened TikTok. In order to attract young fans, I also learned to speak to him. ”

Shen Feng pouted, foreigners are not stupid, all kinds of music copyright lawyer letters have been waiting for a long time!

In January this year, TikTok's U.S. headquarters moved directly to southwest Los Angeles, and the new Hollywood office covers an area of tens of thousands of square meters, near Sony Studios. ”

"I definitely want to get closer to Hollywood and hopefully strengthen my relationships with local talent and companies. ”

"In recent months, all kinds of brushes have a sense of existence, and big-name talk shows such as "Ellen Show" and "Fat Lun Show" have paid attention to the movements on TikTok......"

"z has been obsessed with Tiks lately, and he is also learning dance steps from celebrities......"

"Even the 71-year-old Schwarzenegger opened TikTok and posted himself riding a bicycle in a mansion every day......"

In order to promote the animation "Scooby-Doo", Warner found Jalaih, the celebrity who invented the popular TikTok dance step "Renegade", and launched a challenge to dance with Scooby-Doo, and the video of the challenge exceeded 3 billion ...... in just one week.

"Rumors are secretly looking for a well-known production company to create a reality show next year?"

Ding Wei smiled: "No way, in the face of a whole generation of teenagers on TikTok, can Hollywood not be moved?"