Li Lan listened to Su Yu's explanation and sighed, "I didn't expect it to be so difficult to get the merchant's wool, so it's better to avoid this time and honestly place an order directly." ”

Su Yu nodded, "That's the truth, after so many years of development, in fact, businesses have summed up their experience, the previous model of first raising prices and then discounting is too direct and rude, everyone can see through it at a glance, in order to induce consumption, you have to find another way, these complex calculations not only contain mathematical principles, but also cover economic principles and psychological games."

Some people overturn on math problems, some people fall off in high-rise buildings, mathematics will not be able to abandon the exam, and the matter of building buildings, once it starts, there is no way back.

The rules of the game of building a building are very simple, complete a fixed task every day to upgrade, invite friends to help, get more "meow coins", and then build a higher floor.

Players form teams to PK each other, and the team with the highest cover wins, and the red envelopes from the red envelope pool are shared.

The "hooligan" of building the building is that the results are out at ten o'clock every night, and the team is forced to match at six o'clock every morning, and the corresponding tickets will be deducted for each match, which is your red envelope money.

If you win money yesterday and don't play today, you will also be deducted from the admission ticket, and you will continue to match and deduct money in the future, which forces people to not relax for a moment and devote themselves to this competition without reservation.

According to the principles of economics, sunk costs are those expenses that are determined to occur and cannot be recovered, and sunk costs should not affect people's decision-making.

However, in real life, in order to avoid the negative emotions caused by losses, many people often indulge in sunk costs when making decisions and choose irrational behaviors.

In the game of building a building, the game designers took advantage of people's obsession with sunk costs and forced daily deductions from admission tickets, making people feel that they had incurred a loss, so that they must continue to shop and win back this part of the revenue.

And the more time and energy the player invests, the less likely it is to give up, because "having done so much, giving up now is equivalent to doing it in vain", and even embark on the road of no return to krypton.

This kind of psychology is the same as a couple falling in love, the more the woman talks, the more she finds that this man is not suitable for her, but she is reluctant to break up.

The reason for the reluctance is not that I still love him, but that I feel that the best youth in my life has been given to him, and it is not worth breaking up at this time, and I feel that I have suffered a loss, so I continue to make do.

These e-commerce companies are like "PUA masters", well versed in the subtle impact of sunk costs on people, engaging in a pre-sale model, paying a deposit first, the deposit can be inflated, but it cannot be refunded, no matter how much you regret it afterwards, you will also pay the balance obediently because you are reluctant to pay this part of the deposit.

In the same way, those complicated preferential rules - red envelopes for a month, check-ins for 47 consecutive days, shopping allowances for points exchange, etc., are all increasing the sunk costs for consumers.

The more activities you participate in, the more energy you put in, the more reluctant you are to waste it, whether it is useful or not, use it, buy a bunch of unwanted things for the sake of making up the total, and finally fall into the irrational "trap". ”

Li Lan had already thrown her thoughts of buying things to Java, and was very curious after listening to Su Yu's words, "The merchant routines are invincible, can you have a good Double Eleven if you see through these routines?"

Su Yu shook his head, "No, as a consumer, a "low-budget" consumer who can't be screened out by the rules, there is no other choice, either to label the "poor" in the complex offers, or to give up resistance, let the harvest be, and be a "stupid person with little money" leek."

Or, take a less routine approach, instead of building 10,000 floors and ten yuan red envelopes, it is better to choose those products that are officially subsidized and directly reduced in price, which is actually the same as the past "5% off".

Of course, if you really want to buy something, don't fall into the "prospect effect", compare and contrast on one platform, if you can't calculate the price on one platform, it is better to try a few more platforms, maybe you can meet the lowest price.

As for those various coupons, in a word: give up early, be happy early.

Remember, no one can make you work so hard except for the college entrance examination!!"

While speaking, Yang Pingfan came back from Liu Yuanso and told him about the preparation for crossing, Li Lan jumped up, "Great, I was bored in the baseline time and space, and I just took this opportunity to go out and have fun." ”

Li Lan had already regarded the crossing as an activity to play, and turned her head to look at Su Yu, "Sister Yu is also with you, right?"

Su Yu stretched out his hand and gently stroked his little belly, and said with a smile: "I won't go." ”

Li Lan knew about Su Yu's pregnancy, and squatted beside her, "That's a pity, don't worry, I'll record all the fun things and show you when the time comes." ”

Su Yu took her hand, "Pay attention to safety, by the way, which dynasty are you going to, I will prepare some information for you." ”

——

Another candidate is Zhang Xiaoming, Yang Pingfan chose to take him to help the old brother and get out of the state of autism and social fear as soon as possible, but whether Zhang Xiaoming can adapt to the real history still needs to be tested and trained.

Zhang Xiaoming stood on a barren land, struggling to erect a pillar, in front of him, a majestic palace was gradually taking shape, looking up, there were more temples and hanging temples floating in the sky, the outer wall had not yet been painted, revealing a gray-white shell, there was a sense of confusion in my world.

The dream maker's job is far from lying down and bringing out the plot of the script as he thinks, these easy jobs are responsible for their own professional Lenovo masters, he does the lowest work, building the hardware buildings of the story world, which belongs to the lowest level of the dream maker profession, and can not play freely, you have to follow the architect's plan, to put it bluntly, it is the code farmer in the brain network, doing manual work, but no way, screenwriting is not his strength, the character story wants handsome men and beautiful women, he can't touch the edge, he can only temporarily believe the words of the director of the story world, and start from the bottom down-to-earth。

"MC9527, someone is looking for him!"

MC9527 is Zhang Xiaoming's number, the dream maker only has a number and no name, hearing the captain's words, Zhang Xiaoming put down the tools in his hand, got up and went over, and came to the spring hall, an AI guided him into the portal, Zhang Xiaoming thought he was going to send him to another story world to move bricks, but he didn't think that after a burst of white light, he came to a strange world.

The sky was very blue, and the air was filled with the fragrance of grass, Zhang Xiaoming was puzzled, and there was a thunderous roar in his ears, and when he looked around, he found that he didn't know what was going on, and he was actually wearing a uniform, standing in a group of soldiers.

The flag in the distance is written in traditional characters, Zhang Xiaoming can't recognize all the traditional characters, can't read them, can't understand the pronunciation of his speech, and was arrested by a strong man?

All around him were strong men who had been driven to the battlefield without training, and a distant horn sound came from afar, the earth was shaking, and a black line in the distance quickly amplified, and the enemy launched an attack.

There was another roar, and the soldiers around him raised their bows and arrows tremblingly, Zhang Xiaoming's mind didn't turn around, and he raised his arm in a daze, but found that he couldn't pull away the bow with a stone, and the first arrow shot out, and even the people ten steps away couldn't shoot at night.

Before he pulled the bow for the second time, the enemy had already rushed to him with a knife, all with hideous faces, Zhang Xiaoming shouted, but found that he couldn't pull out the knife, because when the captain issued the weapon, he said that the left hand had to hold down the tension spring and the right hand to draw the knife, he didn't understand it very well, and he didn't take it seriously.

Zhang Xiaoming was now staring at the enemy with a high degree of nervousness, he didn't know what to do at all, he was sweating through his head, his mouth was dry, his face was colorless, he turned around and wanted to escape, but the knives in the back row were against the back of the front row, one row at a time, and the last row was the Inspector team.

There was a sound of wind, the long knife was slashed down on the head, Zhang Xiaoming shouted, raised the longbow and opened it, and the survival instinct drove him to draw his bow and arrow and pounce on it.

The sharp arrow stabbed into the enemy's face, blood splashed his face like a fountain, killing an enemy, Zhang Xiaoming was very excited, stood up and pounced on another enemy, but he didn't know that cold weapon battles were all battles, Zhang Xiaoming was alone, and after killing another person, he was seen by the other party's ten captains, and with an order, several long knives slashed from all directions, without the cooperation of his comrades, without superb martial arts, Zhang Xiaoming only felt that his body was cold, and he slowly fell.

"The first crossing test failed, it took 8 minutes, and the reason for the failure: I didn't master the combat skills of the battle array. ”

Yang Pingfan looked at the test results and shook his head, "It seems that my brother is not suitable to start as a small soldier and try to be a general directly." ”

After a whirlwind, Zhang Xiaoming found that he was alive again, riding on a horse, wearing armor, so imposing, it turned out that he had become a general with troops.

The army marched all the way, marched to a field, it was getting late, and the following came to ask whether to camp, Zhang Xiaoming looked confused, he led the troops to fight and did not know where to camp, according to the number of people and baggage weapons equipped should be camped at the water's edge, the edge of the forest, the high ground, surrounded by water on both sides, surrounded by water on three sides, and the open space? This has to check the computer, but he has no computer Internet.

The soldiers were screaming to eat and sleep, and he could only give orders indiscriminately, not to use earthen stoves, not to make fires in the field, and not to know how to make fires in the field to hide the light from others.

Camping in the valley, the result was a torrential rain in the middle of the night, a sudden flash flood, fortunately the response was timely and there was no major loss, he was ordered to lead his troops out of the pass to build a fortress in the vast Gobi, where to choose a site to build a city? He asked his subordinates, and his subordinates stared at each other with wide eyes, "General, you have the final say!"

In the middle of the entanglement, the enemy attacked, it was the nomadic cavalry, the best way was to block it with a rain of arrows, the crossbowmen were ready, waiting for Zhang Xiaoming to give an order, but Zhang Xiaoming was stunned, he didn't know how far away from the enemy to order the arrows, let alone how to arrange the formation, the enemy cavalry rolled over like a dark cloud......