"Yida, this is Mr. Sun Yutong. ”

In a private club in the capital, Shen Beipeng was the host, and invited Zhang Yida and Sun Yutong to discuss here.

Zhang Yida shook hands with Sun Yutong and said with a smile: "Mr. Sun, I have admired my name for a long time, and I finally met him today." ”

Sun Yutong looked like a forty-seven or eighteen year old, with a flat head and glasses, looking like a university professor. He smiled and said:

"Mr. Zhang, hello. You, the Chinese Zuckerberg, I have also been friends for a long time!"

Although Zhang Yida is young, his achievements are not small. Sun Yutong was also quite curious about him, so Shen Beipeng agreed to meet without hesitation as soon as he was invited.

Multiple friends, multiple paths!

Since he was dismissed as president of Taobao in 08, Sun Yutong has started a business and made investments, but he has not made much of a splash.

After a few years, people are a little depressed.

After several people sat down separately, Shen Beipeng took the lead and said: "Yida, don't you want to ask the e-commerce master? Now that I have invited you, you can ask a few more dry words." ”

Immediately, Shen Beipeng smiled at Sun Yutong again and said, "Yida founded an e-commerce company, and I don't have much experience in this area, so I want to learn from you." ”

"Haha, don't dare to be, don't dare to be. My experiences are outdated.

I have a good understanding of Yida's entrepreneurial experience, a psychological grasp of users, and a set of operation management.

Today, let's just communicate with each other! There is no predecessor who is not a senior, just a casual chat between friends. ”

Sun Yutong said humbly.

"Mr. Sun, you are humble. Taobao defeated the strong with the weak and defeated eBay, you are a great contribution!"

Zhang Yida is very aware of Sun Yutong's ability, in the field of domestic e-commerce, this is really a Taishan Beidou-level figure.

In the case of financial resources, technology, talents and resources lagging behind eBay, Sun Yutong actually led Taobao to complete the road of counterattack, which can be said to have stunned a large number of industry insiders.

But just when he was in his prime, he somehow resigned from Ahri.

Some people say that Jack Ma is afraid of high merit and shocks the master, so he releases the military power with a glass of wine.

Some people also say that he and his wife Pang Lei are both eighteen Arhats, and they are both in high positions. In modern company management, this kind of senior couple obviously has a detrimental effect on the company's development.

There are different opinions, and only the parties know what the real situation is.

"Defeating eBay is just a fluke. They have to charge and we choose to be free.

Looking back now, Internet practitioners should also know the logic of the free model.

It is a business model that uses free services to quickly occupy market share in the early stage, and uses value-added services or high-end services to make better charges in the later stage to achieve profitability.

But at that time, many people were still limited in their thinking. ”

Sun Yutong said lightly, for the highlights of his life in the past, he did not have too deep memories and memories, he had already let go, and he was not shocked by everything.

Zhang Yida listened to him quietly, and it was also seen from his words that the former Taobao president looked at the past very lightly, as if he was narrating something that had nothing to do with him.

"Then Mr. Sun, do you think there is still a chance to enter the e-commerce industry now?"

Zhang Yida took a sip of tea and threw out such a topic.

"There is a chance, but to completely defeat Ahri. We have to wait for the next technological innovation. ”

Sun Yutong said such a sentence without thinking.

"Well, what does Mr. Sun think about the Internet dividend?"

Zhang Yida asked again.

Sun Yutong had basically guessed Zhang Yida's intentions at this time, and said in his heart, interesting, do you want to invite yourself, the abandoned son of Ahri, to come out and sing against his old club?

"Let's look at the popularity of mobile phones! When the sales of mobile phone manufacturers encounter a bottleneck, when the dividends of the Internet industry will reach the top. ”

Although Sun Yutong has been away from Ahri for six or seven years, he has always paid attention to the Internet industry.

"The Internet dividend in first- and second-tier cities has peaked, but not in third- and fourth-tier cities and vast rural towns.

Mr. Sun, what do you think of the development of our spelling in this direction?"

Zhang Yida looked at Sun Yutong with a smile on his face, and finally began to get to the point.

Sun Yutong didn't speak, and began to think about Zhang Yida's words. Zhang Yida didn't ask, just sat quietly waiting for his answer.

"The third pole of e-commerce, not to mention surpassing Ahri, there is absolutely no problem with being comparable to Goudong.

The urbanization rate of our country is only 50%, and if we can seize this opportunity, we can definitely soar to the sky. ”

Sun Yutong considered several questions raised by Zhang Yida, connected them in series, and had already guessed the entrepreneurial direction of Pindodo.

At the moment when the traffic dividend is about to peak, it will enter the third and fourth-tier cities to sink the channel and serve the other half of the population that is usually ignored by Internet companies.

Thinking of this, Sun Yutong's eyes lit up, this entrepreneurial idea is absolutely correct.

The market has this demand, this is still a blank market, and it is just right to enter at this time.

"I would like to invite Mr. Sun to go out of the mountain and serve as the president of Pindodo. Together, we create a miracle.

Mr. Sun, what do you think?"

Zhang Yida knows very well that the marketing plans in his previous life were all directed by Sun Yutong behind the scenes, and the brilliance of Duoduo is inseparable from the credit of this person.

For such talents, Zhang Yida is very eager to join his team.

"I have a few questions, please answer them first. After answering, let's talk about joining the spelling.

Mr. Zhang, is that okay?"

Regarding Zhang Yida's invitation, Sun Yutong was not moved.

After resigning from Taobao, he hasn't made a name for himself over the years.

How brilliant it was before, how embarrassing it is now. He also wants to make a career, not just for money, but also to prove it to the public:

Without the platform of Taobao, my Sun Yutong can also achieve success with his ability!

Moreover, Zhang Yida founded an e-commerce company, if he can create some threats to Ahri, he can even say that he will steal part of the other party's market share.

He was eager to see how Jack Ma would react then.

Zhang Yida's invitation was indeed a good opportunity, but before that, he felt that it was necessary to talk a little more.

Nor is it his style to act rashly.

Zhang Yida has tested him so much, and now it is his turn to consider the other party.

"Yes! It is a very pleasant thing to communicate with Mr. Sun. ”

This sentence is not sycophant, Zhang Yida really saw Sun Yutong's vision and industry insight from the conversation.

"Good. Since we want to do e-commerce, let's talk about a few common questions.

First of all, where does the traffic come from?"

Sun Yutong asked.

"Pindododo is positioned as a social e-commerce, based on social platforms, using marketing and fission models to acquire traffic and grow users.

We have already recruited a game team to bring a lot of the gameplay of the game into the puzzle to make it more interesting and disseminable. ”

Zhang Yida knew that Sun Yutong was not an ordinary person, and in order to impress this kind of person to join, he had to come up with some dry goods.

"Okay, I probably understand what Mr. Zhang meant, good idea.

But based on social platforms, how to maintain business stability? After all, the platform belongs to others, and a ban order can make all your efforts zero. ”

Sun Yutong thought deeply and asked more in-depth topics.

Shen Beipeng basically didn't talk much on the side, but he also kept paying attention to the conversation between the two.

He now understands Zhang Yida a little, and even Sun Yutong is very optimistic about this project. Investment, this project black shirt capital must be invested.

"The Internet is now divided into two camps, and Pindodo and Penguin are natural allies.

I intend to emulate the model of the partnership between the dog owner and the penguin. ”

Zhang Yida's answer was reasonable, and Sun Yutong nodded in agreement.

"There's also the issue of products. Since Pindodo focuses on the sinking market, it must be a high-quality and low-cost route.

Building a supply chain system is a university question, how does Zhang always plan to do this?

Sun Yutong looked at Zhang Yida intently, he very much hoped that Zhang Yida could come up with a satisfactory answer.

"We change this supply chain system internally, which is called the Spelling Factory. A business has been sent to the southern market.

We have one requirement for cooperative enterprises, reduce single products, and mainly make explosive models.

Remove the redundant links in the middle, the user spells the order, and the manufacturer makes it after receiving the order, and sends it directly to the consumer.

Relying on sales to reduce costs, manufacturers have money to make money, and consumers have also benefited. ”

Zhang Yida's words made Sun Yutong frown, and said: "That has high requirements for sales! Otherwise, it will not be able to support this system." ”

The more people who fight, the higher the sales volume, the lower the corresponding manufacturing cost of the enterprise, and the cheaper it is reflected in the sales price.

Joining a group is the most front-loaded, and only after there are enough people can there be the next step. ”

Zhang Yida said the core gameplay of Pindodo, which can be said to be the soul of Pindodo, and other marketing methods are trivial.

"yes, I see. This is also the charm of social e-commerce! Relying on fission and viral communication to quickly complete the order, small profits but quick turnover.

If the transmission capacity is insufficient, this system is also rootless. ”

Sun Yutong nodded, many of the operational ideas of this spelling duoduo are already very perfect, and the only thing that is lacking is the actual landing.

"Mr. Sun, how is it? Are you interested in joining Pindodo?"

Zhang Yida answered a few questions from Sun Yutong and invited him again.

"Well, it's a genius idea, and I'm more than happy to be a part of it. I can't wait to see the day when Spell Dodo soars. ”

After Sun Yutong pondered for a while, he readily agreed to Zhang Yida's invitation.

"It may not be convenient for me to stand in front of the stage, so I'll join as an angel investor!"

Sun Yutong said suddenly.

Zhang Yida guessed that it was related to his wife Pang Lei, and it was not difficult for others, so he nodded and said:

Of course, Mr. Sun will also need more advice in the future. ”

"This should be, angel investors are also shareholders and part of the company!"

Sun Yutong smiled, feeling as if he had found the momentum and sense of mission that he had when he was in Taobao before.

He felt that whether he could flash the highlights of his life again in the second half of his life was all pinned on Pinduo.

"Hey, angel investment, we can also participate in one of the black shirt capitals!"

Shen Beipeng couldn't help but interject after seeing that the two had finished talking.