It's April, and the weather is getting hotter.

Zhang Yida's mood is also a little restless, after Mobao Pay broke off the cooperation with Didi, the business has a great impact, and the growth of C-end users has also slowed down.

Fortunately, the local promotion personnel in the northern market are very powerful, and the account opening of B-end merchants has grown rapidly.

Online loss, offline gain, loss and gain, the business barely maintained a balance, there was no decline, but there were not too many new additions.

But Zhang Yida is not afraid, he also has a killer feature - Spell Dodo.

After doing it, it can fully assume the responsibility of the growth engine of Mobao's online business.

The success of the previous life is inseparable from several reasons.

First, because of the founder Huang Zhen's connections and work experience, Pinduoduo has 4 king-level angel investors as soon as it was founded, Shunfeng Wang Wei, former Taobao President Sun Yutong, Xiaobawang Duan Yongping, and Pig Factory Ding Sanshi.

These four heavenly kings, Wang Wei is out of logistics, Sun Yutong has experience in e-commerce, Duan Yong is behind the screen to give advice, and Ding Sanshi is money.

With the blessing of so many resources, Pindoduo has soared into the sky within two or three years and has become the third pole of domestic e-commerce.

Zhang Yida analyzes his own situation, he has no shortage of money, he has memories of his past life, and he doesn't need anyone who gives advice, and he knows all the fighting methods.

The only thing lacking is logistics and a master with e-commerce experience.

In fact, logistics can be cooperated with all directions, not necessarily to find a tailwind.

The price of the tailwind is too expensive, and it is a bit inconsistent with the temperament of the spell.

At this time, the four links have not been completely incorporated by the rookie station, and if there is business for them, everyone will definitely not refuse.

Second, fight the factory. In the previous life, there were thousands of high-quality and inexpensive factories behind the spelling of the city, which was equivalent to the supply chain partners of the goods sold on the market.

There are two tissue brands on Pindodo, which have sold 260 million packs of tissues in two years, and the profit of each pack of tissues has been compressed to 3 cents. One of these two brands is "Plant Protection" and the other is "Kexinrou".

Kexinrou hit a wall everywhere offline, until she met Pindodo, and at Pindodo's suggestion, Kexinrou began to reduce the product line and focus on popular products.

Launched a cost-effective plan of "28 packs of 100 paper towels, priced at only 29.9 yuan", which became popular in the market in one fell swoop.

After the user places an order, the paper towels are automatically packaged and stored through the assembly line, and directly reach the hands of consumers through logistics, eliminating many cumbersome links in the middle, and the factory also ensures its own profits at the same time as low prices.

Zhang Yida knows that if he wants to replicate the glory of his previous life, he must establish his own factory supply chain system.

Third, I have to talk about the magic marketing method.

With the help of the social platform of WeChat, Pinduoduo has opened the bombardment mode, helping to bargain, grab red envelopes, and grab gas cards for 1 cent......

The group mode of finding people determines that Pindodo must use the most eye-catching words to acquire users.

Because the penguins are shareholders, they also turn a blind eye to this kind of disturbing behavior.

Social e-commerce, no way to bypass the social platform. So Zhang Yida made up his mind early on to pull the penguins on board.

Fourth, the user sinks.

At a time when the Internet traffic dividend is gradually drying up, the third- and fourth-tier cities and the vast number of towns and villages are still a huge blue ocean of traffic.

Contrary to Goudong's positioning of mid-to-high-end users, Pindodo only does low-end.

Therefore, in the previous life, Pindodo was also scolded very miserably, synonymous with fake and shoddy products.

After the brand slowly grows bigger, Pindodo is also on the road to high-end products, but it is very difficult. The main position is still low-end goods.

The founder's connections, the supply chain system of the factory, the magic marketing, and the sinking of users determine the development prospects of the company.

Zhang Yida listed these development factors on paper one by one, and after carefully thinking about the next development plan, he began to take action.

First of all, Zhang Yida made a phone call to Shen Beipeng and asked, "Mr. Shen, do you know Sun Yutong, the original president of Taobao?"

"I know, what are you looking for him?" Shen Beipeng was a little puzzled, is this going to be a big move?

Secretly thought, the magic treasure payment seems to have been suppressed by Ahri very badly recently, and Zhang Yida is not a person who suffers losses and does not fight back, it is estimated that he is brewing and is about to start fighting back.

"Didn't I start a company in February? ”

Zhang Yida said with a smile, pull Sun Yutong into the chariot first, Huang Zhen will compete with him later, and he is also missing a right-hand man.

"I know you registered two new companies in February, and I want to ask you if you want to raise money.

Are you sure? It's 2015, and you're still going to do e-commerce?"

Shen Beipeng was quite surprised, he didn't understand Zhang Yida's approach.

This kid is usually quite a clever person, but now his brain is confused!

Ahri and Goudong were both listed last year, with a market value of tens of billions of dollars and a market value of hundreds of billions of dollars.

At this time, I ran to do e-commerce, is Ahri Ti not moving the knife? Or is Goudong's knife not fast enough?

"Yes, I know that there are two big mountains in front of me, Ahri and Goudong. But so what?

When Ruixiang was first founded, it was nearly 10 years since Alibei was born.

Now, we have forced the leech to start using off-the-board moves.

E-commerce is a big market, in addition to Ahri and Goudong, isn't there also a Jumei and a Vipshop?

There are always opportunities, it depends on how to grab them!"

Zhang Yida said to Shen Beipeng very confidently on the phone, and after listening, Shen Beipeng laughed and said:

"Okay! Stop, stop, don't put gold on your face.

Did you force Ahri to run out of moves? Ahri beat you so that you couldn't find the north!

If you want me to say, you still concentrate on taking care of Ruixiang's mess.

Don't have a hammer in the east and a hammer in the west.

You see, Ruixiang's recent business growth has declined, and there is still a tiger swallowing thousands of miles in the previous two years. ”

"We are a strategic contraction, Ahri currently occupies the vast majority of the online traffic entrance, not to mention us, isn't it just that penguins can only think of ways offline?

Also, the dormancy of the Mobao payment is only temporary. If you look at it next year and the year after, the situation will not be the way it is now. ”

Zhang Yida thought in his heart, wait until 16 or 17 years, after the spelling of Dododo and Doushi become popular, plus Ruixiang and Huimin Bicycle, the four major businesses will form a matrix.

Ahri and penguins are not incapable of fighting, and now they are obscure and obscene.

"Okay, okay, I can't talk about you. In the face of the competition and pressure of the two giants, Penguin and Ahri, Ruixiang is now able to stabilize its business, and even increase it slightly, which I think is also good.

The spelling e-commerce you did, are you going to fight back for Ahri?

Take the mode of Taobao + Payshell?"

Shen Beipeng has been in the venture capital industry for many years, and he has long been familiar with the Internet model and various strategic plays.

As soon as Zhang Yida mentioned e-commerce, he basically guessed Zhang Yida's intentions.

"It's not even a good idea!" Zhang Yida didn't want to hide it from Shen Beipeng, and said:

"In my planning, Pindodo will inevitably be a national-level e-commerce APP with hundreds of millions of users in the future.

It is only incidental to pay diversion to Mobao and provide payment scenarios. ”

"Yo, it's ambitious, and I love this kind of project. That's it, I'll make an appointment for you over there, Sun Yutong.

When the time comes, I will also come over to listen to how the national-level e-commerce APP with hundreds of millions of users is built?"

Shen Beipeng's words for Zhang Yida, although he didn't fully believe it, he still believed half of it.

Most of the cowhides that Zhang Yida has boasted have also been realized. This point is not acceptable.

Although Shen Beipeng doesn't think that Pindoduo has the potential to compete with Ahri Goudong, but to reach the size of Jumei and Vipshop, with Zhang Yida's means, there should still be a chance.

After the work of network resources was completed, Zhang Yida held a meeting with the start-up team of Pinduoduo.

At the meeting, Zhang Yida put forward several concepts such as "goods looking for people", "fighting factories" and "magic marketing".

A group of former Ahri's business personnel were mobilized to go to the south and began the journey of recruiting suppliers.

On the technical team's side, Zhang Yida dug a game team.

The bargaining and sharing fission mode of Spelling Dodo is actually seen as a game.

Zhang Yida has only one requirement for them, which is to develop a fun and virus-contagious bargaining and sharing model.

After the two steps of marketing and fighting the factory are solved, the next step is to sink the user.

This is not in a hurry, when the research and development of the Pindodo APP is launched, and the supply chain system is completed, users will be slowly attracted to high-quality and inexpensive products, demonic brainwashing bargaining models and advertising slogans.

Zhang Yida registered the 200 million yuan invested in the account, and most of this part of the money was still in the account and was not used.

rented an office, and asked headhunters to poach people, and used up one or two hundred million.

Now there is only an office of more than 1,000 square meters on the first floor, plus more than 100 employees.

The real place to burn money is advertising and subsidies. Zhang Yida's two hundred million yuan is definitely not enough, and he still needs to raise money in the future.

Zhang Yida also knows this, and the 200 million is just to explore the early business model for Pindodo.

After the model and business are run through, financing will start immediately. After getting the financing, then turn on the advertising purchase volume and user subsidies.

There are two main indicators, GMV and active users. As long as these two indicators continue to improve, a steady stream of venture capital funds will continue to smash in and continue to promote the scale of the business.

In addition, Huang Zhen has emerged this month and registered a company called Pinhao.

This company is equivalent to the predecessor of Pindodo, and it is also a company that does group shopping.

At present, the business is only doing fruit shopping.

But Zhang Yida knew that once Huang Zhen figured out the routine, he would soon cut into more fields.

However, Zhang Yida is not afraid of him, he has already taken the lead, if Huang Zhen sells some fruit honestly. If you have to compete with yourself, then you will see the real chapter under your own hands.