"Although Penguin has the wealth to spend money on iQiyi, in all fairness, they have done a good job this year. ”

Ding Wei said: "In the past few months, the suspense world has been properly launched, and the fog theater with the main suspense theme has been launched, with a total of six works, each with 12 episodes. "The Hidden Corner" exploded in word-of-mouth and swept social networks, with 230,000 people on Douban giving a high score of 9.0. ”

"What climbing terriers, bald terriers, little white boat terriers......"

"The fire is out of the circle!"

Shen Feng nodded, he has always liked suspense reasoning, and he has also watched a few episodes of this drama, which is a rare conscience.

I still remember the last time a suspense short drama stood in the spotlight, when "Undocumented Crime" was on the air in 17 years. Coincidentally, there are quite a lot of echoes between the two works: both are 12 episodes...... are all adapted from Zijin Chen's IP...... are all supervised by Han Sanye...... are all starring Qin Hao...... Produced by the same production company......

It presents the desires and darkness of human nature in the style of social reasoning. However, compared with the 400 million views of the Douban score of 8.2 of "Undocumented Crime" that year, "The Hidden Corner" is obviously a more worthy existence.

I have to say that it seems to be a brain-burning reasoning drama,

It turns out that he is also the king!

"I talked to the screenwriter Lao Hu, this is the requirement of the platform at the beginning, all 6 dramas require 12 episodes, but they can be dotted according to the plot, and the length of an episode can be different. ”

Ding Wei introduced: "With the launch of six films in the form of upgraded theater in one go, it is not difficult to see that iQiyi is riveting to play a suspenseful short drama. ”

"The first work "Decameron Game" received mixed reviews, and the second "Hidden Corner" is definitely popular, but I feel that the doubts and dilemmas that belong to the suspense skit are far from over!"

"Oh?" Shen Feng said with interest: "Let's talk about it." ”

In the play, three children unintentionally film and record a murder, and start a game of cat and mouse with the murderer. Unfolds in a realistic way, and the characters created are all annoying, and because everyone lives in the evil fruits they have planted, it is pitiful. ”

Ding Wei analyzed: "Being able to detonate a social network is enough to show that the quality of its content is very good." But in fact, at the creative level, this word-of-mouth hit drama is not without flaws. ”

"For example, many viewers mentioned in the comments that the narrative rhythm of the first episode is slow and the sense of substitution is poor, after the characters are killed one after another, the policeman with a low sense of presence in the first eleven episodes suddenly has a high ability to arrest criminals in the last episode, etc......."

"It's all visible loopholes, but most people choose to tolerate it, to put it bluntly, there are too few competitors, and there is one less to watch. ”

Shen Feng frowned, to say that although the dark reasoning is not as good as the island countries of Europe and the United States, it is not good at all.

It's just that I thought that many of the censorship problems could not be put on the screen, so I ......

What's more, Zijin Chen is not pure reasoning, "Undocumented Crime" shows the sin and human glimmer behind the serial killings, and "The Hidden Corner" shows the sin brought about by the festering of the original family.

This kind of social reasoning works show the murderer and the disc at the beginning, not relying on suspense to attract the audience, and the focus is not on finding the murderer, but through the image to tell the audience, how all these distorted people are driven by the gears of fate......

Ordinary people step by step into the abyss is the most shocking process!

The adults in the story live in the evil consequences of their own creation. For example, Zhu Chaoyang was claustrophobic under the oppression and education of his mother Zhou Chunhong......

Father Zhu Yongping favored his daughter Zhu Jingjing after remarriage, which created Zhu Chaoyang's jealousy, indirectly killed Zhu Jingjing, and also shattered this reorganized family.

Children are even more frightening, compared to the original "Bad Boy", which puts the evil of the protagonist on the bright side, the drama version has a lot of positive energy, okay?

After this drama became popular, the screenwriter and author of the third work posted on Weibo: The most gratifying thing is that its exit from the circle has finally opened the way for the twelve-episode model, which was once a model that the industry wanted to break through, but was not optimistic for a while. ”

Ding Wei said with a smile: "In fact, the 15-year-old "Psychological Crime" was also planned according to 12 episodes in one season, but unfortunately the market was very different from now, and it was finally made into 24 episodes for various reasons. ”

To put it bluntly, it is still the fault of money, the transactions between the filmmakers and the platform are sold in the mode of "single episode price X number of episodes", and the number of episodes is obviously low. ”

"Especially when the sky-high salaries of celebrities have not been suppressed, the filmmakers tried to sell water injection dramas to the platform to release cost pressure, which led to a flood of water injection dramas in the industry, and suspense short dramas did not make money. ”

"The simplest example, priced at 5 million per episode, the price of 12 episodes is 60 million, and the income is only 6 million according to the 10% production fee that the film can get, but if it is an episode, the income can be multiplied several times. ”

"When "Chasing the Murderer in the White Night" exceeded 2.2 billion that year, the number of broadcasts of "Undocumented Crime" barely exceeded 400 million. Of course, it has to do with the type of content, but it also has to do with the volume of episodes. ”

"You said that one has 36 episodes and one has 12 episodes, the latter has too few episodes and less word-of-mouth fermentation time, so is the advertising benefit limited?"

Shen Feng smiled, he was indeed a fan of the White Night Chasing Murder circle back then, especially Mr. Pan, who was reborn from the ashes, and his acting skills were very explosive.

The crime of undocumented has been seen a little, it is just mediocre, it can only be said that Qin Hao is a potential stock, far less than this year's fans.

Suspense dramas are inherently difficult to create, not to mention short and concise short dramas, which can be described as even more difficult.

There are higher requirements for logical details, and the threshold for screenwriters to create is high......

The preparation time and energy spent on short dramas are not much different from long dramas, and they even burn more money.

What art scenery and service are sunk costs, compared to the set, the utilization rate is lower, and you want to make money?

For film and television companies, in addition to producing projects to earn production or copyright fees, it is also important to promote actors. A successful sweet pet drama and a two-male lead drama can make the value of newcomer actors increase by dozens of times and hundreds of times.

Take a look at Li Yifeng and Yang Yang in "Notes on Tomb Robbery", Xiao Zhan and Wang Yibo in "Chen Qingling", they became among the top overnight, and their salaries and commercial endorsement fees skyrocketed hundreds of times.

Let's take a look at Pan Yueming, who chased the murderer in the white night...... Qin Hao, who has played well in two consecutive films......

The salary will definitely go up, but ......

Is there an overwhelming amount of advertising?

Not to mention that crumbling sword of censorship overhead!

Thinking of this, Shen Feng said: "Short dramas are more in line with the rules of audience watching dramas in the fragmented era, 12 collective volumes, one episode is filmed every five days, and the filming can be completed in 60 days, and the creation cycle is shorter than ordinary dramas." ”

"At least the actors' schedules are saved a lot, and there is no need for any small fresh meat, and the old drama bones are very good and cheap. ”

"As long as the script is passed and the director's level is online, as long as the first season is good, all the commercial value in the future will be reflected, and it will increase exponentially. ”

Ding Wei hurriedly sent a rainbow fart, boss Shengming.

The platform is not stupid, and iQIYI's Misty Theater, which is the main one, still doesn't want to achieve revenue through advertising and advanced on-demand?

6 X12 episodes, one operation is as fierce as a tiger, which can not only extend the fermentation time, but also realize the brand marketing of the theater. You can also try to aggregate advertising benefits, which is a good thing to kill two birds with one stone.

For example, packaging a certain advertising benefit of 6 dramas to attract investment, or relying on the first few to hit the word-of-mouth popularity, and recovering the advertising benefits in the latter ones......

More importantly, the platform's advanced on-demand payment model, which has gradually become normalized, is also an important condition for the profitability of suspense short dramas.

A brain-burning,

A love,

Which do you choose to chase?