"This is Zhang Yida, Zhang Dong. ”

In the office of the chairman of Ruixiang Technology, Lei Dongming introduced.

Zhang Yida received the Mobao payment group from Rongcheng from afar.

With years of experience in investment and mergers and acquisitions, Lei Dongming finally reached an intent acquisition agreement with the shareholders of Rongcheng Mobao Payment at a purchase price of 60 million yuan.

Because of the company's dismal performance, Mobao Payment has been losing money for three consecutive years, and it has long been interested in selling.

After some mutual testing and a price war, it was finally decided to sell the payment company with a registered capital of 39 million and a net asset of 22 million at a price of 60 million.

Now in Zhang Yida's office is the management team of the Mobao side, Zhang Yida is ready to meet and chat, and then decide whether to stay or change blood.

After shaking hands with a few people, sit on the sofa.

Zhang Yida smiled brightly, he got a payment license for 60 million cabbage, and he could sell it for 6-1 billion in three or four years. Blood is not a loss!

However, for this management team that has been losing money for three consecutive years, Zhang Yida is not particularly satisfied in his heart.

So he asked:

"Mr. Yu, how is the situation on the Mobao side now?

I see that the company has been losing money for 3 consecutive years, have you ever found what caused it?"

Yu Cong's face is not very good-looking, and he knows what Zhang Yida means by this! If the answer is not good, it is estimated that the position of deputy general manager should be abdicated to make way for Xian!

Sitting straight with a dignified waist:

"Mr. Zhang, now Mobao Pay has a total of 52 employees, including 25 technical research and development team, 12 marketing team, 8 financial team, and 7 administrative personnel front desk positions.

Mobao Pay has the payment license of "Internet Payment and Mobile Phone Payment (Nationwide)" issued by the People's Bank of China.

For enterprise users, Mobao Pay has built a comprehensive payment platform, covering B2B, B2C and C2C fields, providing online and offline payment and clearing services.

Payment products include online banking payment, mobile payment, quick payment, one-click payment, B2B large-value payment, and Mobao collection code under development.

In 2012, the net assets, operating income and net profit at the end of 2012 were 28.99 million yuan, 15.6 million yuan and -4.57 million yuan.

In the first three quarters of 2013, the net assets, operating income and net profit of Mobao Pay were 21.71 million yuan, 12.63 million yuan and -7.28 million yuan respectively. ”

Zhang Yida frowned, the net assets of this magic treasure payment have been decreasing year after year, the operating income is declining, and the loss is also increasing.

I finally understand why the original shareholders were sold, and at this rate, it is estimated that the company will be negative equity in two years.

Yu Cong frowned when he saw Zhang Yida, and his face was pensive. My heart tightened inexplicably, and I continued:

"The company has lost money for three consecutive years, and the biggest reason is the lack of revenue.

We have calculated that the annual operating income reaches more than 20 million yuan, and the revenue can basically be balanced.

However, the company is located in the southwest, and there is a serious lack of large-scale Internet enterprises in the local area, especially e-commerce and financial enterprises with transaction needs.

In addition, the company does not have a bank acquiring license, so it can basically only do the payment business of dozens of old customers, and the new market is not expanded enough, or there is no room for expansion in Rongcheng and Sichuan Province.

The above are a few points discussed by our management, and I would like to ask Mr. Zhang to correct them. ”

Zhang Yida was silent, the whole person was as strong as the abyss, Yu Cong and his party held their breath and did not dare to speak.

After a while, Zhang Yida spoke:

"Yu Cong, I remember that you are from a technical background, right! Who was in charge of Mobao's previous market development and marketing?"

Yu Cong nodded and said:

"That's right, Mr. Zhang, I graduated from Rongcheng University of Electronic Science and Technology in 02 with a major in information and communication engineering, and after graduation, I worked in Huawei for 8 years and joined Mobao for 10 years.

In the past, Mr. Yin's family was in charge of market development and marketing, and Mr. Yin was always the major shareholder, so Mr. Yin was basically arranging this job.

We are mainly responsible for technology development, software operation and maintenance. ”

Zhang Yida bowed slightly, indicating that he understood. This is also a common problem of many family businesses, and all relatives are inserted into the company's key departments.

It seems that the company's performance is so poor, and it has little to do with Yu Cong's technology.

The developed software Zhang Yida tried before the acquisition, and it did quite well, and the user experience is not a problem.

The biggest problem is that the marketing department is too old-fashioned and inflexible. Just guard the one-third of an acre of land in Rongchengchuan Province and don't come out and don't go to the whole country.

What is Internet payment?

It is a third-party payment based on online payment, online customers, and online business.

How many Internet companies can there be in Chengdu? They want to go to a first-tier city like Yangpeng in Beijing and Shanghai, and plunge a knife into the enemy's chest.

There are too many Internet companies in first-tier cities, and winning a segment of this market is enough for Mobao to eat with a mouthful of oil.

Zhang Yida then arranged:

"Yu Cong, your next work is still focused on research and development, and make the magic treasure collection code as soon as possible.

The R&D department is still located in Rongcheng, and you can also stay in Rongcheng to work.

But I will put the marketing department in Beijing and rebuild the marketing team.

The original marketing staff were willing to come to the capital and let them come, but there was a performance appraisal, and those who couldn't meet it would leave.

The marketing department can do some work docking with the business department of Ruixiang, and then we will focus on the development of Internet financial enterprises.

Ruixiang Technology is developing advertising cooperation in the front, and Mobao is following behind to develop payment work.

Rebuild a payment system with the Internet finance industry as the core.

Next, your task is still very heavy, you are developing the magic treasure collection code at the same time, but also take into account the redevelopment of a set of third-party payment system suitable for the Internet financial industry.

In terms of user needs, you can send a few colleagues who follow Ruixiang Business to visit some mutual finance companies to understand the system they use at this stage, what are the shortcomings, what functions do you need to add, and what pain points do you want to solve?

In short, in a word, the product must fit the market and be user-centric.

First of all, the financial subdivision of Internet finance has been eaten, and the vertical development, Internet financial management, Internet loans, Internet insurance and other subdivisions have been thoroughly understood and stabilized.

and then develop horizontally to other Internet industries, such as e-commerce, such as games, and so on.

In addition, there are only more than 20 people in the technical team, and the thickness of the bench is not deep enough, and it is estimated that our business will climb in the future, so we will recruit more technical personnel in advance to expand the team.

If the funds are insufficient, I will arrange for someone to inject tens of millions more.

You have a goal in mind, and you can do a good job of the software!"

Yu Cong and several others nodded happily, not only were they not unemployed, but they were also entrusted with important tasks. The new boss will also invest heavily in R&D.

The original Mr. Yin has been picking and searching, and he is reluctant to spend money on research and development. So the product can't talk about how good it is and how perfect it is.

Now the new boss is willing to give them more trust and must make a better product to repay this trust.

Next, Ruixiang Technology held a board of directors meeting, and there were major matters that needed to be resolved.

At the meeting, Shen Beipeng and Xu Xiaoming were also there.

Zhang Yida threw out a draft resolution of "60 million to acquire Mobao Technology, 40 million to invest in increasing payment for research and development".

It's a great thing to improve the layout of Ruixiang's business, and it can also increase the valuation, and enhance the company's concept and storytelling.

Of course, Shen Beipeng and Xu Xiaoming have a supportive attitude!

Therefore, the resolution was passed quickly, the purchase price of 60 million was paid in a lump sum, and the shares of Mobao Technology were changed and became a wholly-owned subsidiary of Beijing Ruixiang Technology.

The 40 million capital injection was also put into the account of Mobao, which supplemented the ammunition for the next team expansion and software development.

In the end, only 2 people from Mobao's 12-member marketing team chose to come to Beijing, and the other 10 people all "voluntarily resigned".

Zhang Yida went from Ruixiang to the market, and the commerce department transferred more than 10 elite soldiers and strong generals, and together with 2 people from Rongcheng, they formed 2 combat teams.

A team followed the actions of the commercial department of Ruixiang Technology to revitalize the existing existing customers.

Another team went out to first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen to find customers to sign contracts.

In addition, because of the company's business and departments, as well as the increasing number of employees, plus the newly acquired Mobao Technology, it has almost reached 600 people.

So I rented the 37th floor of the Colin Building and diverted some employees to work.

Another is the formation of a group company, and the parent company is named "Ruixiang Financial Technology Group".

It has 5 wholly-owned subsidiaries:

"Jingcheng Investment Ronghui Financial Supermarket Co., Ltd."

"Jingcheng 365 Bookkeeping Butler Information Technology Co., Ltd."

"Jingcheng Kawang Credit Card Manager Information Technology Co., Ltd."

"Jingcheng Investment Ronghui Financial Media Co., Ltd."

"Rongcheng Mobao Network Payment Co., Ltd."

The company has the Touronghui APP, which includes two products, a wealth management supermarket and a loan supermarket.

365 Bookkeeping Manager currently provides bookkeeping services on the 365 Bookkeeping Manager APP, as well as providing display and traffic diversion for the advertising products promoted by the company.

At present, Kawang Credit Card Manager only has the App of Kawang Credit Card Manager, which provides credit card management services and directs traffic for investment and financing. The credit card supermarket segment is already under intense development and will be launched soon.

The company has launched the Touronghui Finance APP, as well as official accounts, Weibo, forums, Zhihu and other accounts. Provide financial information, news and information services. In addition to directing advertising for investment and financing, it will also launch information, data access, rating and other services for Internet financial companies. Focus on the new financial sector.

Mobao currently does not have an APP, only a few payment interface software. At present, it focuses on the B2C business of the Internet finance industry, and when it is necessary to do C2C business, relevant functions will be launched and grafted to the investment and financing APP.