Blackshirt Capital led the investment of 20 million US dollars, and Zhenke Fund followed the investment of 5 million US dollars, with a total of 25 million US dollars A round of shares in Yimin Investment (Yimin Wealth) financing conference was successfully held.

The launch event was held in a luxury five-star hotel in Wudaokou, which cost a lot of money. In addition to dozens of financial media, the participants also invited hundreds of local users in Beijing who registered and invested in the Yimin Fortune APP.

Of course, the most eye-catching people at the meeting were Fan Hongyang and Ding Siyao, who were dressed up to attend.

Especially Ding Siyao, the "22-year-old beautiful CEO" is still very gimmicky, attracting interviews from all kinds of media.

Fan Hongyang, the old uncle, as the COO, also served as the middle-level operation director of Ahri, and was far less sought after than Ding Siyao.

Zhang Yida sat in the first row of the audience, and today his role is angel investor.

With Ding and Fan, there is also Black Shirt Capital, and the unified external voice discussed by the Quartet of Zhenke Fund is "He Zhang Yida, more than a month ago, the angel round invested 6 million in Yimin Wealth." ”

The black shirt had a little opinion, but thinking that the bet was also signed, no matter what the consequences were, they were invincible, so they didn't delve into it anymore.

As for Ding Siyao's title, the title of "CEO of Mutual Gold Beauty" is the result of their many discussions.

Zhang Yida was inconvenient to show up, so he decided to arrange Ding Siyao or Fan Hongyang as CEO.

Ding Siyao, as a 22-year-old college graduate majoring in finance, is still a beauty, and she is born with a topic as a CEO.

It is necessary to take advantage of this wave of press conferences to hype up the topic and brush up the popularity of Yimin Wealth.

Now is the era of personal marketing, Chen Ou has brought this trend, and Jumei has also achieved good exposure and publicity.

"Mr. Ding, hello, what is the reason why you started your business as soon as you graduated from university?

Entering the reporter's Q&A session, a reporter raised the microphone in his hand and asked.

Ding Siyao smiled sweetly and replied with a bright face:

"As soon as I graduated from university, I joined a credit company as a credit clerk and became the company's top seller in four months.

During my time working in a credit company, I learned about the current state of the domestic credit industry and saw it as a gold industry full of opportunities.

Ordinary people have a strong demand for credit, and the next few years will be a period of rapid development of consumer finance.

And I also happened to graduate from the University of Finance and Economics, and my major was also the right one, so I did not hesitate to plunge into the field of Internet finance and become one of the thousands of entrepreneurs. ”

Another reporter asked:

"Mr. Ding, you mentioned earlier that you have just graduated for half a year, and your salary income must not be too much. Where did you get your first pot of money to start your business?

The question was a little sharper, and it also asked the voices of many people present, and everyone thought that this was another rich daughter.

Ding Siyao stroked her hair, glanced at Zhang Yida who was sitting in the audience, bit her lower lip lightly, and replied after thinking for two seconds:

"Yes, I've only been working for half a year, so naturally I don't have any savings to support my business.

Later, I met our angel investor, Mr. Zhang Yida, chairman of Ruixiang Financial Technology Group, who invested 6 million yuan in angel investment to us, so that our entrepreneurial idea could be implemented.

Here, I would like to thank Mr. Zhang again for his trust and support!

Family support? That's almost impossible.

My family is from the rural area of Sichuan Province, and I have a younger brother who is in junior high school. My parents' family burden is also very heavy, and I won't add to their financial burden because I want to start a business!"

......

Next, it was Fan Hongyang's turn to answer questions.

The reporter asked: "May I ask Mr. Fan, now that P2P runaway incidents are frequent, how does Yimin Fortune view such incidents? and how to improve the safety of user funds?"

Fan Hongyang Lao Cheng said solemnly:

"Here, I would like to give an explanation and appeal first.

P2P investment is risky, and user investment platforms must do a good job of risk control.

At the same time, we call on everyone not to be greedy for high interest rates, but to choose a large platform that has obtained venture capital shares.

Because venture capital institutions will do due diligence before investing, and confirm that there is no problem with the company, they will officially invest in the investment.

It is equivalent to a venture capital institution giving users a check in advance, and companies that can obtain venture capital can withstand investigation.

In addition, to improve the safety of user funds, we will put many measures in place one by one.

First of all, we will sign an agreement with the insurance company to insure each user with fund security insurance, and the misappropriation of funds can be compensated. Escort the safety of users' funds.

In addition, Yimin Wealth will also strictly follow the principle of funds in and out of the same card to avoid the risk of users accidentally leaking account passwords.

The money recharged by the user into the platform can only be withdrawn back to the recharged bank card.

Finally, Yimin Wealth will disclose operational information data in real time on the official website.

That is, the number of registered users, the number of investment users, the number of user investments, the total transaction amount of users, the balance of loans and other operational information will be disclosed in real time. For the majority of users to consult and supervise. ”

Many investors present in the audience were very interested, and Yimin Wealth launched capital security insurance and made operational information disclosure, which was the first in the industry.

Nowadays, many P2P operations are opaque, and transaction data will not be made public.

Yimin Wealth still dares to make it public like this, which shows that the company's operation is still very transparent and open, and it can be tried with more investment in the future. Many users think so.

Next, the reporter asked some more questions, and Fan Hongyang answered them one by one.

Finally, under the thunderous applause of the audience, the press conference came to a successful conclusion.

When Zhang Yida walked out of the venue, he was surrounded by several reporters.

A reporter enthusiastically interviewed:

"Dong Zhang, are you also starting to be an angel investor now, will you invest in more projects in the future, and will you only invest in Internet finance projects?"

Zhang Yida thought about it, since the reporters asked so, it was also good to play wave advertising. So he replied:

"Yes, I'm doing angel investing now. Mainly infected by teacher Xu Xiaoming. We hope to help more entrepreneurs realize their dreams.

In the future, we will increase investment and invest in more projects. Entrepreneurs with financing needs are also welcome to contact me.

At present, we are mainly investing in the financial industry, and we will expand to other industries in the future!"

Several other reporters also asked questions such as "When will Ruixiang Technology be raised in Series B?" and "When will the number of Ruixiang Technology users exceed 50 million?" Zhang Yida also responded one by one.

For media reporters, Zhang Yida is still very patient. I can't afford to offend these people! Especially those who are engaged in finance, they are most afraid of black mouths!

When will I send you an article like "Ruixiang is running away, Yimin Fortune is about to go bankrupt due to a large loss". Users are scrambling to withdraw their funds, causing you a run, which is fatal. Many P2Ps in later generations have suffered.

The financing of 25 million US dollars arrived quickly, and the account arrived on the second day of the press conference, and the conversion into RMB was 152.5 million.

With this money, he first filled in the more than 4 million holes that the company had promoted and embezzled.

Then we began to expand the staff, poach risk control talents from major banks, build Yimin Wealth's own risk control team, and develop a credit risk control system.

In addition, it is also making efforts on the capital side, preparing to expand the scale of users and transactions, and the goal is to increase the transaction volume by 100 million on the basis of the previous month every month.

According to Zhang Yida's previous calculations, in fact, it is enough to increase by 50 million every month, but the goal must be set a little higher! In addition, Zhang Yida also wants to overcomplete the bet and get another $25 million.

As for the cooperation and promotion with Ruixiang Technology, the cooperation plan has also been changed.

Previously, it was a cooperative promotion of a user investment of 100 yuan per month, and the cost was 50 yuan.

Now it is:

The investment is 1,000 yuan per month, and the cost is 100 yuan.

Invest 1,000 yuan in three months, and the cost is 200 yuan.

The investment is 10,000 yuan per month, and the cost is 300 yuan.

The investment is 10,000 yuan for three months, and the cost is 500 yuan.

This cooperation model has basically changed from the number of CPA heads to the payment of CPS sales.

For Yimin Wealth, this cooperation model will further reduce the cost of user acquisition, and can also quickly expand the transaction volume and scale of the platform.

It is also a new attempt and innovation for Ruixiang Technology.

At present, many advertisers have complained about CPA, spending a lot of money, the transaction volume and scale of the platform have not improved, and the P2P platform needs to continue to track customers to complete further conversions just to obtain a number of users.

In addition, many users have been cultivated for a period of time and are no longer strangers to P2P, and many people have chosen to increase their investment for the second time after the expiration of their first investment.

Therefore, on the basis of retaining the original CPA promotion, Ruixiang Technology has launched a large-scale CPS promotion business.

After the smooth development, it will also bring greater revenue to Ruixiang Technology.

While increasing advertising in Ruixiang Technology, Yimin Wealth is also further improving its operation department.

For the current 100,000 users, the potential can be further explored.

Two directions:

First, let the 80% of users who have only invested 100 yuan continue to increase their investment.

Second, on the Yimin Wealth APP, various activities to invite friends have been launched, allowing these 100,000 users to get rewards and invite friends to register for investment.

Therefore, after improving the operation department, Zhang Yida instructed Fan Hongyang to increase the revitalization and redevelopment of existing users.

Fan Hongyang is also worthy of being a middle-level person from a large factory, leading the operation department to design a lot of attractive copywriting and activities, and the customer conversion rate has been greatly improved.

On the side of Yimin Wealth, the transaction volume of the platform has also been rising, and the growth rate is gratifying.

The result before the A round of financing was 89.98 million transactions on the 10th day of the launch.

Now one month after its launch, the transaction volume has reached 500 million.

Although most of them are still January and March, the company's capital flow has been positive.

Therefore, after reserving 100 million funds as a reserve fund for user withdrawals, the remaining 400 million yuan was sent to more than a dozen cooperative small loan companies as cooperative lending funds.

The user funds due next month are estimated to be 350 million, and the estimated conversion rate is half, and half of the users, that is, 175 million, will not be withdrawn, and they will choose to continue to reinvest, so this part of the funds benefit the people's wealth and do not need to worry.

But if the other half of the 175 million chooses to withdraw cash, it will need to use the 100 million funds that have not been lent out. There are also 75 million users who will be recharged in the next month to pay the previous batch of withdrawals.

This kind of behavior is actually like walking a tightrope, and it will be terrible if the capital chain is broken if it is not careful.

However, it is generally okay that there are professional financers who have made accurate calculations of capital inflows and outflows, and will keep enough reserves at any time according to the actual situation.

You can't keep too much of the reserve fund, and if you keep too much, you will have too little money to lend, and your income will be reduced. For the business, the benefits are not maximized.

If you leave less, and the user's withdrawal is not enough to pay, it will be a thunderstorm, and the consequences will be fatal.

In the early stage, the platform did not have enough data support, and it was also crossing the river by feeling the stones, and would rather keep more reserves than lend more.

After the development of the platform for a period of time, there is a grasp of the rules and data of the inflow and outflow of funds each month, and then the establishment of a mathematical model can basically take into account the balance between the reserve fund and the lending fund. Benefits can also be maximized.

Because he still has about 150 million venture capital funds, Zhang Yida dared to let them lend 400 million yuan in the first month, leaving only 100 million yuan in reserve.

250 million is enough, unless all the 350 million due next month are withdrawn.

Even if all the funds are withdrawn, as long as 100 million new funds can be raised next month, they will be able to cope with it.