Chapter 256: You always have to pay it back when you come out to mix

Shen Feng snorted coldly, don't look at Zhang Nan smiling, he was absolutely unambiguous when he moved.

Now what Douyin needs is to make big revenues, and the better the financial report, the better, otherwise what kind of IPO will it take?

Zhang Yiming wants to expand the world, but no one believes even a golden sign of NASDAQ?

Ding Wei saw the calmness of the boss sitting firmly on the Diaoyutai, and felt more and more that the mountains were looking up, from the first day, Wanli did not plan to rely on Douyin for long-term realization!

Three major IPs, Keer has transformed from a grassroots gorgeous gourmet to a hot gourmet, and now she is an internal entrepreneur, a proper true strong woman.

Hu Fang turned traffic into a bargaining chip in the entertainment industry, and became the guest of all directors and stars with his unique vision......

Steady!

Not to mention the prince of perfume, he posted a pretending video for ten days and half a month when he was idle, countless nympho old ladies desperately knelt and licked, and 80 million fans stood out from the crowd and refused to accept everything.

The three major IPs have more than 200 million fans on Douyin, crushing all MCNs, but the boss seems to have predicted the urine nature of Douyin unloading and killing donkeys, a springboard in the early days, and now you can do whatever you want, Lao Tzu will stop playing.

Didn't you see that last month, even the dignified CEO of Zhang Da had to take the initiative to kneel and beg the three major IPs to bring Lao Luo?

Now it's not Wanli Media asking for Douyin,

It's that you Douyin can't do without our Wanli!

"It feels like being saddled with a loan shark, or the kind of principal and interest rolling together. Shen Feng said disdainfully: "It seems that the rewards are full, and the guild's revenue is growing." But the problem is that by the standard of continuous functions, MCN must grow bigger and higher, and even if it works hard, it can last for several months?"

So all kinds of complaints in the circle are endless, and many people directly scold their mothers. Ding Wei said with a smile: "Now most of the guilds that have been formed on Douyin, 40% of the profits should be taken out as a team commission, not counting rent, utilities and wages. ”

"In the past, the 15% share could be stably guaranteed, but now the threshold is raised, the share is reduced, and the cost is not less at all. ”

"Millions of flowing water are finally divided into only nine pieces of eight!"

Shen Feng laughed, this trick was really amazing, and it completely broke the root of the MCN.

Because the income of other anchors can be withdrawn by themselves, as long as they complete the standard, they can easily get a maximum of 55% of the share, and the minimum will not be less than 45%.

What's even more ruthless is that for the guild, wherever the welfare policy is good, it will go to pan for gold, and the platform division will greatly affect the guild's stay and stay. But for the Douyin Guild, it's a different story.

The union can choose to leave, but the anchor will not leave.

An MCN without an anchor?

To die or not to die?

It's like a child who has worked so hard to raise,

It turns out that it wasn't your own in the end?

"Hmph, if it weren't for the boss's toughness, the three major IPs would have been forced to sign exclusive by Douyin. ”

Ding Wei complained: "Since last year, I have signed gold medal artist contracts with a large number of anchors, with a minimum of two years of exclusive signing period, so that the anchors can get an increase in the withdrawal quota. ”

"If you dare not sign, non-gold medal artists can only mention up to 10,000 per day, and all kinds of current restriction policies will kill you if you play. ”

"I felt that there was a conspiracy at the beginning, but I finally tried to see the dagger, and I was waiting for us here!"

Shen Feng waved his hand, talking about business, just the basic operation of impacting the IPO. Giants also have pressure from giants, especially Toutiao, in the face of Ali Tencent's positive squeeze, how can you play without a listed ATM?

Anyway, it has nothing to do with himself, for the three major IPs, Zhang Nan has always been polite, and the preferential policies have never been less, after all, 200 million fans are placed on other platforms, even if they don't appear, the traffic can't be lost.

What's more, the three major IPs have become independent, completed the original accumulation, and each has successfully transformed, and it is already capital itself, so you can talk about cooperation with Toutiao, who is afraid of whom?

"The guild's share is reduced, and the income in disguise falls into the hands of the platform, saying a thousand things and ten thousand, don't you want to cut leeks?"

After listening to Ding Wei's complaints, Shen Feng shook his head and said: "The problem is not so simple, from the perspective of the platform, Douyin does not want the guild to survive only by relying on commission sharing, and changing tricks to force MCN to develop more commercial value." ”

"For example, e-commerce, PGC, etc., there are tricks that can be played, what is the future of sticking to the show all day long!"

Wake up the person in the dream with one sentence, Ding Wei suddenly realized, worthy of being the boss, and really far-sighted.

The headline system has always been content-driven, and the guild itself is doing it quickly for live broadcast monetization. Now Douyin wants MCNs to take on more content and e-commerce functions, but the guild only wants to quickly monetize in familiar areas......

Just want to run when you sleep?

Roll out in the future!

Shen Feng sighed, after all, he has a little friendship with Zhang Nan, although he has not paid much attention to Kuaishou, but I have to say that people's business model is far ahead of Douyin.

An old iron 666,

Miss Douyin's waist is broken, and she can't catch up.

The reason why 80 million smashed Lao Luo is a signal to enter the live broadcast e-commerce.

Thinking of this, he asked curiously, "How is Lao Luo doing?"

"What else?" Ding Wei said disdainfully: "It's confused!"

"Last week, the main product of the former competitor, the middle-aged greasy man knelt and licked all kinds of things, but the result still couldn't get hard. ”

Ding Wei said mercilessly: "If you say that in the first two live broadcasts, he successfully created a sad image of an idealist compromising with the world by endorsing Xiaomi mobile phones and shaving off his beard that has grown for more than ten years." ”

Now, with the dilution of each scene, everyone's impression of him has gradually changed to a middle-aged greasy Internet celebrity who has been forced to repay debts due to many entrepreneurial failures. ”

Shen Feng laughed, sympathy is never the label that the strong need.

Liang Jianzhang plays live broadcast, that is called leading by example...... It is called to observe the feelings of the people...... Corporal Lixian is called......

After all, the market value of 100 billion yuan is there, and Ctrip is the leading boss, who will say no?

You're a serial entrepreneurial failure,

In the past, all kinds of poisonous tongues scolded the street,

flaunting high obsession and pretending to be forced,

Now you know that you have to pay it back, right?

Finally living as the person you hated the most when you were young?

"Don't say it, this year, many bigwigs have left the game and started playing live broadcasts. Ding Wei said with a smile: "After the Chinese New Year, Yu Minhong also began to broadcast live on Kuaishou, and his two-hour debut attracted millions of views. ”

"Rebus became popular earlier, when the new product launch conference was held in India the year before last, the slightly accented English was discovered by netizens and edited into a ghost animal video, a proper treasure of station B. ”

"It's a pity that my idol Aunt Dong Mingzhu easily put down the shelf to play a live broadcast, but she was speechless countless times, why is Gree, who claims to master core technology, so poor?"

Looking at the boss's laughing appearance, Ding Wei had something that she kept in her heart and didn't dare to say:

As the most mysterious entrepreneur,

How many losers dream of the diamond king Lao Wu,

Forbes 100 Billion Rich Seed Player,

If you're willing to show your head......

And with the Prince of Perfume,

Simply so!