Chapter 36 Consumption also has a chain of contempt
Seeing Shen Feng laughing, he also relaxed, and continued: "Secondly, she is especially good at analogies, such as the shampoo of Lux a few days ago, which focuses on the fragrance of irises. ”
"At that time, I was confused, what does iris taste? It's too abstract, right?"
But as soon as Wei Ya spoke: just the perfume smell of Prada, she immediately understood it in seconds, and immediately had the illusion of high-end atmosphere and grade. ”
"There are all kinds of brushes below, it doesn't matter if you smell it or not, just buy two Prada for dozens of dollars, and give a large bottle of shower gel, it's worth it!"
"Her words are very powerful, one thing is discounted, in the words of the supermarket aunt, that is, buy one get two free, mediocre, and she will definitely be different if she says it. ”
"This thing, the first piece is 29.9, the second piece doesn't need money, and the third piece still doesn't need money!"
"Stacking things one by one and filling the whole table was a very shocking scene. ”
"For the first time today, the lowest price in the world. ”
"The price on Double 11 is not as low as our live broadcast room. ”
"If there is a lower price within a year, contact customer service and we will refund the money. ”
Then I counted 321 together, and my hand clicked on the Taobao link without obeying the call. Many times place an order, not because of how rigid the product is, but simply because Wei Ya is too special to speak. ”
"Whenever she shouts a second kill, I place an order, and a kind of pleasure of getting a knife up and down immediately rises, don't want it!"
After Ding Wei finished speaking in one breath, seeing Shen Feng's smile on his face, she didn't know what the boss was thinking, so she could only continue: "She also often advises slum girls, for example, this cookie is too expensive, you can buy it again if you have money." ”
"Persuade young girls to say that there is no need to drink this collagen under the age of 25, your face is already banging. ”
"Persuade people who can't stop chopping, this laundry detergent, it's enough to buy one, you can't use up two servings. ”
"So I'm used to watching her live broadcast, sometimes it's actually more like chatting with friends, at least the reasons I can give for not recommending it are all sincere. ”
"Sometimes I don't even want to buy things, and I don't have the money to buy them, but I get used to turning on the live broadcast and listening to my friends chatting. ”
"Many times, even free shipping helps fans think about it, although it is not worth much, but it is particularly heartwarming. ”
Shen Feng took a deep breath, and compared with the lipstick brother who became popular overnight, he also appreciated the atmosphere and stability of the first sister more.
Because I have given birth to a baby, started a business, and taken on debts, I have suffered all the hardships I have to endure once, so that I can truly empathize and truly put myself in the shoes of others.
Some people even played her live broadcast when they were working overtime late at night, looking at her full of energy, and felt that there are still many people working hard in this world.
Human
Perhaps the most valuable thing about a successful streamer.
That's the difference from being a star.
Ding Wei drank the water, and still didn't know what the result was, and finally concluded: "After all, a person who is really lonely in Beipiao, and the person who talks the most every day is the leader who needs to report his work." ”
"The number of laughs per week depends entirely on the content of the variety show on the weekend. I want to change this kind of life, but I find that I can't do this kind of thing like socializing, cheering, and smirking. ”
"I have no money but to watch live broadcasts, which is the easiest way for me to get lively when I am lonely!"
Shen Feng stood up, stretched out his hand, and said with a smile: "Welcome to join the Wanli family!"
"Am I really admitted?"
Looking at Ding Wei's face full of surprise, Shen Feng smiled and said, "Go to personnel to sign the contract and go to work directly in the afternoon!"
In the end, three copywriters were left, and after Lao Song's training, the selection was completed and the words were completed, especially Jiajia and Aunt Pang, which could make the texture of the live broadcast to a higher level.
Words are the anchor's script,
Although most of them need to be played on the spot, it is definitely better to be prepared than to be free style.
The reason why Ding Wei was chosen was mainly because of the correct goal, and in Shen Feng's eyes, Wei Ya was the best direction for the live broadcast, that is, close to the people and down-to-earth.
Compared with the verticality and instigation of lipstick brother, stable play is king, passion is only temporary, and companionship is long-lasting.
Especially for Aunt Jiajiapang and the future Sister Liu, they all take the cordial chat route and win the trust of fans by relying on their down-to-earth temperament, which is the core competitiveness.
Although Ding Wei still needs to work hard, she has a good foundation, especially she is passionate about live broadcasting, as long as she is in the right direction, she can succeed if she works hard slowly.
I have nothing to do and turn around the departments, and under the arrangement of Lao Song, I will be in order, and I will hold a two-hour training meeting in the morning, summarize the review experience, and if there is a crown, there is no responsibility to change it.
At noon, it was still a live broadcast, an assistant appeared, and others were responsible for assisting, and the so-called selection team would not be idle, and all kinds of help would start.
After eating in the afternoon, I took a few live broadcasts to rest, recuperate and prepare for the next battle. Everyone else does their part, the selection of products, the writing of manuscripts, the sorting of shelves......
A set of mature assembly lines, after daily running-in, gradually interlocking, a little bit tight.
This is the characteristic of MCN, similar to a star agency, everyone must revolve around a core, try to get the miscellaneous things done, and let the anchor go all out to attract the attention of fans.
The office area of more than 800 square meters is divided into more than 20 independent spaces, and a fixed live broadcast room is about to be renovated to be more refined and generous.
Two fixed warehouses, at least twenty or thirty kinds of commodities are continuously sent by Taobao every day, and then after product selection and reporting, enter the next live broadcast with goods.
Coupled with three dedicated lounges, the live broadcast area now occupies more than half of the space.
Yaya Liu Peng has a room, a nonsense movie, operations, personnel, finance, logistics, security drivers, each has a separate office, and there are less than five rooms left?
Shen Feng smiled, it doesn't matter, it's a big deal to wrap up the upper floor, as long as you can make money, is this a fart?
When I returned to the office, I lay on the massage chair and opened the mysterious gentleman, and I found that the powder had risen to 16,000 in just one night?
Looking at the two or three thousand messages in the background, all kinds of kneeling and begging the gods for guidance, the opening rate of the latest news yesterday was 100%, and Shen Feng was also drunk.
You must know that it is now a red ocean, and more than 20 million public accounts, even if they are the top large accounts, can have an open rate of 5% and are crazy with joy.
I heard that a public account that exploded last year, Mimeng, has just 10 million fans, and each advertisement is quoted at 450,000 yuan!
The number of fans and the number of readings are the most basic measurement criteria for the official account. The more quantity, the better the quality, the more accurate, and the higher the price.
The number of likes is also a measure worth watching, representing the activity and follower stickiness of an account.
Especially judging from the recent style revisions of WeChat, the number of likes on the official account article in the future is definitely more important in the advertising offer.
I think of a chain of contempt for consumer value circulating on the Internet: girls, children, young women, old people, dogs, men!
Each official account is developed and grown based on a certain industry background, such as emotion, news, funny, daily, catering, architecture, Buddhism, ......
Shen Feng found that the more professional the content, the greater the influence of the industry. For example, archaeology or ancient architecture are very niche professional industries, which may only have a few thousand fans, but their value may be far greater than that of ordinary industry public accounts with tens of thousands of fans.
Shen Feng put down his mobile phone, shareholders have fixed forums and small circles, since they can spread it, then they don't spend money to drain traffic, and it is more troublesome for the province to be demoted by WeChat.