"This ......" Ye Fei asked a little difficult, and said embarrassedly: "I've always wanted to ask, but I haven't had time yet." ”

Shen Feng smiled: "The main thing is that your product is very interesting!"

"What?" Ye Fei never dreamed of this answer, and said confusedly: "I don't quite understand!"

"I said that in the future, I will lay out the knowledge popularization track, and there is a world on Douyin that you don't know about, have you paid attention to it?"

Seeing Ye Fei nodding desperately, he continued: "Zhao Wenlei has more people in a team that makes short videos than yours, money and people are not a problem, do you know what the problem is?"

pointed his finger at Ye Fei's head and said solemnly: "It's out of you!"

"This ......" Ye Fei was momentarily stunned, not knowing what Shen Feng meant, and said at a loss: "I still don't understand!"

Shen Feng shook his head and simply got straight to the point: "Who is the leader in the knowledge class?

"People have been mixed for so many years, and they have insisted on being small and beautiful for so many years, and now what?"

"Are you starting to make a profit?"

"And Douban is the same, in my opinion, it is difficult to monetize in this field at all, no matter the consumption habits or scenes, domestic users don't eat this set at all!"

Ye Fei couldn't sit still anymore, and said urgently: "Then let's?"

"Don't worry!" Shen Feng glared, hating iron and steel: "It seems that you don't understand what a flow pool is!"

"The so-called traffic is the attention of users, who can attract their time now is the boss, and why are the giants desperately burning money?"

"Youku, iQiyi, Penguin Video, have the three giants made a penny for so many years?"

"Several major business platforms, except for Ali and Vipshop, whose financial reports do you see are profitable?"

"Even if it's the two short video giants, Douyin and Kuaishou, it's not like they can't figure out the profit model now?"

The operation made Ye Fei completely confused, Shen Feng sighed, and said directly without selling Guanzi: "The first step of this project is not to make money, but how to get traffic, and then retain fans!"

"What do you mean?" Now Ye Fei has also given up, he is the absolute majority shareholder, and throwing money will definitely not let the project wait for death, right?

"The future must start burning money!"

"Two levels of knowledge answering questions every day, from 12 to 2 o'clock at noon, from 8 to 10 o'clock in the evening, with a prize pool of 500,000 yuan per game, as long as the questions are completed within the specified time......"

Shen Feng said domineeringly: "Divide 500,000 equally!"

Ye Fei was instantly stupid, and it took him a long time to come back to his senses, and muttered to himself: "Two games a day is one million, and ...... a month"

jumped three feet high and said in horror: "Thirty million?"

Shen Feng was taken aback, he had never seen anything in the world, and scolded: "Back then, people Didi smashed more than 100 million yuan a day, what did they say!"

Ye Fei hurriedly sat down and muttered, "Can we compare with others?"

Suddenly remembered something, and asked: "I admit that the traffic must skyrocket, who doesn't come if you have money, what will happen in the future?"

"Later?" Shen Feng smiled and said mysteriously: "As long as you answer the question correctly, you can share the bonus casually, but there must be a little!"

"Want to withdraw?"

"Bind your bank card first!"

"Could it be?" Ye Fei flashed a thought in his mind, and blurted out: "What if people don't withdraw money?"

"It doesn't matter!" Shen Feng leaned on the sofa and said easily: "Then put it in your account, and you can play other knowledge games at will, such as mining, fishing, guessing idioms, guessing lyrics, ...... lyrics."

"Isn't that what you're doing now?"

"Wonderful!" Ye Fei slapped his thigh and said in shock: "I see!"

"Why didn't I think of such a cheap way to acquire customers?"

"Not only that, but it can even allow users to spontaneously bind bank cards?"

"The biggest consumer barrier of the Internet can be ...... so easily"

Suddenly seeing Shen Feng's smiling expression, he suddenly remembered something, sat down and said, "I don't have any money!"

Shen Feng laughed, this is the power of capital, many ideas don't work, but they can't be used without money!

Don't underestimate the binding of bank cards, all of them can do it now are business giants.

This is the biggest threshold for free consumption, many impulses are worn out by the cumbersome operations in the binding process, once the user is sober, there will be no second chance to kill.

So in Shen Feng's view,

How to make users willing to bind bank cards at the lowest cost is the core!

"I have a question!" Ye Fei calmed down and analyzed: "This logic is very similar to a game, and it also settles down the traffic through various discounts, but how long can it last?"

"This is the key point you need to cultivate!" Shen Feng straightened his waist and said seriously: "I spend money and mobilize resources to help drain traffic, all the purpose is to let users stay, and then precipitate into real fans through the fun brought by various answering knowledge games." ”

"How to make knowledge vivid and interesting is the key!"

"While using your fragmented spare time to answer questions and win money, you can also get a sense of accomplishment in the competition and cross-class and cross-age discussion topics!"

Seeing that Ye Fei couldn't find the direction, he continued: "Do you know what addiction is?"

"The essence of addiction is due to habitual behaviors, perhaps even muscle memory, that the brain develops throughout the process of processing reward mechanisms, motivation, memory, and related feedback pathways. ”

"To put it bluntly, there are four stages: trigger-action-reward-input!"

"The model is conducive to cultivating user habits, that is, for users, the triggers are obvious, the behavior is easy to implement, the remuneration is as varied as possible, and the sunk cost is increased, and the user will develop dependence and habits on the product faster. ”

"I understand!" Ye Fei seemed to grasp some inspiration, and said loudly: "Our trigger is bonus + sense of achievement + challenge!"

Shen Feng nodded, finally a little enlightened, and continued to guide: "It is undeniable that bonuses are still one of the core factors driving human action. Compared to watching others win awards on TV, and now you can participate in it yourself, the enthusiasm of users to participate is undoubtedly greatly stimulated, right?"

"Think about it again, when you call on your friends to download the APP, the words mentioned will definitely be: send money!

"It makes sense for all motivations, not to mention that there are other adrenaline-pumping elements besides money, such as challenge and a sense of achievement. ”

"If we design a mechanism for answering 12 questions, there will often be a few scoring questions at the beginning, and in most of the games, relying on what resurrection cards will ask for help from various tricks and games off-site, everyone has a chance to survive to the tenth or eleventh question ......"

"That means you're just one step away from victory!"

"It's so exciting!" Ye Fei said excitedly after making up the scene: "Human nature is full of expectations for the challenge itself, coupled with the limitation that is not too difficult, the challenge is successful and the bounty is shared, what could be more fun than this!"

"Not only that!" Shen Feng smiled: "A good trigger is only the first step, how to ensure more effective participation?"

"Because you only need to download our APP to participate, there is no threshold at all, so that users feel that this is a simple and paid thing, and they can make money at their fingertips. ”

"Then focus on creating a sense of interactivity and immersion, are you very nervous when you participate in the last few questions, are you highly concentrated, and your hands are sweating after winning the award?"

"It's the immersion of participating, and it's definitely a new and exciting experience compared to the familiar daily work environment, right?"