In May, the Pindoduo APP was quietly launched in the app store, but the company did not invest much energy in promotion, so there was no splash.

The main promotion position is still in WeChat and a series of Internet companies under Zhang Yida.

On the WeChat public account, Pinduoduo has developed a shopping mall, and launched the first phase of the group activity - 10 people in the group, 0 yuan to buy a piece of paper.

The threshold is set very low, and the benefits are real. Mr. Zhang doesn't play those imaginary things, and he clearly wants to invite everyone to come over and have a good time together.

Zhang Yida also believes that as long as users feel the high quality and low price of Pindodo, as well as the fun of social group shopping, a large number of users will be converted into loyal fans.

Pumping paper is provided by Kexinrou Friendly Price, a mention of pumping paper contains 3 large packs of pumping paper, only a cost price, 3 yuan a mention.

Including the postage, it's only four or five dollars.

You can get a new user for four or five dollars, and the cost of customer acquisition is low enough.

Huimin Bicycle, Investment Ronghui and other APPs are also advertising and diversion.

However, the final group still requires users to forward the event link to the social app and call friends to participate.

......

Zhao Chunhua, a white-collar worker in Beijing, rode a small green car to work as usual.

After arriving at the company's office building, she pushed the Huimin bicycle to the centralized parking area and locked it, then turned around and entered the office building.

While walking, I looked at my mobile phone, and the Huimin Bicycle APP reminded me that "this ride is over, and the actual payment is 0 yuan".

Zhao Chunhua showed a satisfied smile, some time ago Huimin Bicycle launched a membership system, including monthly card members, quarterly card members, semi-annual card members, and annual card members.

The prices of the four cards are 10 yuan, 29 yuan, 56 yuan, and 99 yuan.

Zhao Chunhua, as a fresh college student who graduated last year, has just entered the workplace for less than a year, and her salary is five or six thousand yuan a month.

This money is not too difficult to live in the capital.

The house is shared with my roommates, and I never take a taxi when I go out, but I do buses and subways.

With the advent of shared bicycles, she did not hesitate to switch her travel tools to shared bicycles for work.

For no other reason, just two words "cheap".

The first shared bicycle to appear in the capital is Huimin, and Huimin bicycles are also the most launched, and they can be seen everywhere in the streets and alleys.

Based on the convenience of using the car and the trust of the brand, Zhao Chunhua chose Huimin among many bike-sharing brands, not only buying a deposit for financial management, but also buying a Huimin bicycle annual card.

Because the annual card discount is the largest, Zhao Chunhua calculated the account, and he rides once a day to and from work, 22 days a month, 12 months a year, and the total number of rides a year is 528 times.

Between half an hour and an hour per ride, the normal charge is one dollar per ride.

528 times a year is 528 yuan.

If you buy an annual pass, you can ride for free for a year, which can save more than 400 yuan.

Flattered!

When Zhao Chunhua was about to close the page of Huimin Bicycle, an advertising page popped up: "Pindoduo and Huimin Bicycle launched a member feedback activity, 0 yuan shopping, a large number of goods for you to choose!"

Zhao Chunhua thought this was quite interesting! After entering the elevator, she clicked on the advertising page and carefully looked at the content of the event.

Follow the "Pindodo" official account and reply to "Huimin Bicycle" to get the activity link, enter the link to register as the group leader, and invite 9 users to join the group, which can complete the group purchase.

Each of the 10 users in the group can get a 3-pack paper worth 19.9 yuan. ”

There is also a picture of paper on the advertising page, Zhao Chunhua looked at it carefully, it was the kind of paper towel that was pumped in a pack of hundreds, not the kind of small bag that cost five cents.

I began to think in my heart: This activity is good! When I get to the company later, I will call a few little sisters to participate together, won't it be completed?

I don't spend a penny, and I get a paper towel for 20 yuan for nothing.

Such a fat wool, you must pick a handful!

When I arrived at the company, after sitting at the workstation, Zhao Chunhua mysteriously said to the colleagues around the workstation:

"Sisters, something good has happened!"

Seeing this, several of her colleagues also came over one after another, and said:

"What's the matter? Chunhua, you're going to be promoted?"

"It's so mysterious, I'm afraid it's off the list, right?"

"Well, no. Zhao Chunhua shook her head, took out her mobile phone, opened the WeChat link page of Pindodo, showed it to all colleagues, and said:

"When I was riding my bike this morning, Huimin Bicycle told me that there was an activity where I could get 20 yuan for free. ”

"Let me tell you, this is an activity that only Huimin Bicycle Annual Card members can enjoy.

I can bring 9 people to get this draw paper for free, would you like to participate?"

Zhao Chunhua was quite energetic, looking like she was working for everyone's welfare.

"Yes! I'm going to participate in one. ”

"Thank you Chunhua, there are good things that are always the first to share with everyone. ”

All colleagues expressed their gratitude.

"Chunhua, is your event the advertisement on the homepage of Huimin Bicycle?

I'm not an annual card member, so why did I get an invitation to the event?"

A colleague clicked on the Huimin Bicycle APP, held up his mobile phone, and showed it to Zhao Chunhua.

Zhao Chunhua was a little embarrassed, she thought that only distinguished annual card members could participate in this event, but she didn't expect it to be a big road.

The colleague on the other side seems to have her husband coming to pick her up from work every day, so she didn't have a bike-sharing membership.

This Huimin bicycle is really not authentic, such a good activity, and it has become a big road goods.

How else can I show off my membership privileges?

I'm angry, forget it, I won't get a membership card in the future.

She misunderstood Zhang Yida, who thought that the event was only open to Huimin Bicycle members.

But thinking about it, this is a little unfavorable to the promotion of Doudodo.

It is only open to members, which can indeed allow Huimin Bicycle members to install B, experience a sense of superiority, and may even drive the promotion of Huimin Bicycle members.

But the development of Pindodo is limited!

Zhang Yida knew that the window period left for himself was very short, with Ahri and Goudong in front and Huang Zhen chasing after him.

In this case, it is the king to make the data and scale up as soon as possible.

"Oops, it's fine. Isn't this activity to be attended by 10 people? Chunhua, you pull a group, throw the link out, and let's join a group together.

There are 5 of us here, and each of us can go and pull two or three sisters, right?

If there are more than 10 people, we will start another group!"

Seeing that Zhao Chunhua was a little embarrassed, a colleague immediately played a round.

......

The data of Pindodo has risen rapidly, not only Ruixiang and Huimin Bicycle are helping it advertise, but even the APPs with smaller user volumes, such as Peite.com, Yimin Netgold, Yimin Loan, and Ruimin Finance, have also hung advertisements for Pindodo.

In addition, after opening the group, there is a time limit, and for the first time, Zhang Yida put the time very wide, a full 24 hours.

If you have colleagues, you can find colleagues to join a group, or post a circle of friends, and summon group members everywhere.

There are also some people who link the group to what classmate, family, and parent groups...... Throw in all kinds of groups.

On the Internet, it hasn't been so lively for a long time.

The last time it was lively was a few months ago, when Rui Xiang Group scattered more than 800 million Spring Festival red envelopes and Wufu red envelopes.

Zhang Yida and Sun Yutong were sitting in Pinduoduo's office, with a computer in front of them, and the two of them were looking at Pinduoduo's background data.

The numbers that keep beating are a bit frightening.

"Yida, how many days do you plan to promote this event? Today is only the first day, and as of 6 p.m., 50,000 groups have been successfully combined.

50,000 regiments is 500,000 people, and even if a person is subsidized by 5 yuan, the activity subsidy is 2.5 million yuan. ”

Sun Yutong can be regarded as seeing Zhang Yida's operation methods, this is a "little coin expert"!

I heard that more than 800 million were scattered during the Spring Festival last year, bringing more than 80 million new users to Ruixiang.

Scattering coins, as long as you scatter them right, you can earn them back, and it is not impossible to scatter.

Taobao, didn't it rely on free back then?

"I expect to do 500,000 groups, 5 million users, and the subsidy will be controlled within 25 million yuan.

The deadline is the deadline!

Paper towels are just the first category, and there will be household items such as laundry detergent, pots and pans, etc.

It's just that the activity won't be so strong.

The activity can be a little smaller, but it will be sustained.

Paper towels have already fired the first shot of the spell, and the next focus is to retain these registered users. ”

Zhang Yida has already thought about it, first circle millions of seed users in, and then do the retention rate of these users.

How to keep it?

Just like fishing, put the bait slowly, step by step.

"How's the other categories going?"

Sun Yutong saw that Zhang Yida was still very sober-minded, so he no longer reminded him, but asked about the product category.

"It's hard to talk about. After all, Pindodo is still a showcase, and many manufacturers in the south do not believe in our strength, so they are unwilling to take our orders.

So far, a dozen brands of household products have been discussed. ”

Zhang Yida knows the difficulty of things, and the "factory fighting" model does not mean that you can cooperate with any factory.

The core of "spelling the factory" lies in small profits and quick turnover, and the factory provides a huge amount of orders for the factory, and the factory reduces the unit price, wins by quantity, and gives the most preferential price to the factory.

Before, the Pinduoduo mall had not been launched, and the sales went to the market, and it was a blank check no matter how fanciful it was.

Now, the situation should be different.

After this battle, it should be a little famous in the industry.

If there are 5 million orders in the event, at the unit price of 3 yuan, Coxinrou can get orders worth 15 million yuan.

What about the time? It could be a week, maybe sooner, three or five days.

Get an order of 15 million yuan in three or five days, how much should it be in a year?

With the case of Coxinrou, it is easy for many manufacturers to talk about it next.

"I still have some contacts in the south, which I made when I used to work at Taobao.

I contacted them to try it out and see if they could become a supplier of Spelldodo. ”

Sun Yutong's Taobao president for several years is not in vain, and many manufacturers in the south know him.

"That's great! But it doesn't need much. What we need most at present is a popular product with low prices and easy to go. ”

Zhang Yida doesn't particularly care about the small number of products in Pindodo, and he definitely can't make it like Taobao in a short time.

Supplements take time. Now the main direction of attack is household goods.

The price of household goods is reduced, so that users can buy it worth it and buy it with confidence.

In the future, as long as the user buys supplies first and foremost thinks of spelling, it will be half the success.