Zhang Yida, Lei Dongming, Lan Lan and his party embarked on a journey to Indonesia.

News has already come from Indonesia, and the three portfolio companies have invited Ruixiang to discuss the establishment of an electronic payment company.

So this time, Zhang Yida personally led the team over, which shows the importance attached to this matter.

At the beginning of the year, Leech Gold had already planted its first nail in India - Paytm.

Zhang Yida is naturally not far behind, and is ready to use Indonesia as the starting point to gradually promote the electronic payment business to the entire Southeast Asian region.

Mobile payment can be regarded as the blood of the modern financial industry.

Without mobile payment, many businesses such as online financial management and online lending cannot be launched.

Money management and lending, users don't use it every day, but mobile payment can.

Therefore, getting an e-wallet APP out is the only magic weapon to improve user viscosity.

As long as the development of e-wallets is on the right track, other Internet financial businesses will come naturally.

In the first-class cabin, Lan Lan looked through the information provided by Temasek, and after flipping through it for a while, he asked in surprise:

"Mr. Zhang, Indonesia has a population of 260 million, and the Internet coverage rate is less than 50%, and the penetration rate of smartphones is less than 20%?"

"Isn't that normal? Now they are in the transition from PC to mobile Internet, and there are many opportunities.

No, they skipped the PC and went straight to the mobile Internet era.

If you look at the growth rate of their smartphone penetration rate, the annual growth rate is basically more than 10%.

In five years, smartphone penetration will reach more than 70%. ”

Zhang Yida thinks very far, Indonesia's backwardness is only temporary, and it is currently only equivalent to the domestic mobile Internet level of 10-11 years, which is basically 5 years behind the country.

But in the future, it will definitely develop slowly. At this time, the layout is just stuck and eats a wave of dividends from the development of the mobile Internet.

"Indonesia's demographics are very young. The total population is only one-fifth of China's, but the number of young people between the ages of 15 and 35 is as high as 90 million, or one-third of China's population of the same age.

A large young population means that there is a high level of acceptance of new things.

Making a joint venture e-wallet is only the first step, and after the number of users is done, domestic online financial management, online lending, and consumption installments will be transplanted. ”

Indonesia is the most populous country after China, India and the United States, so the Internet demographic dividend is very large.

If it weren't for the fact that he was not familiar with foreign people, Zhang Yida would definitely do it alone.

Less than 30 percent of Indonesians have a bank card and less than 5 percent have a credit card.

And their country is a country of thousand islands, and the transportation is also very inconvenient, and it is very troublesome to do all kinds of things. ”

Lan Lan felt that Mr. Zhang was too optimistic, and he had to come to Indonesia to do financial management and loans, and many basic conditions could not be met.

"It's very difficult to land, and in terms of mobile Internet infrastructure, it's a lot worse.

Before mobile payment reaches tens of millions of users, other businesses cannot be carried out at all.

In addition, the credit system of their country is also very poor, and we have to build our own data model to lend. ”

Zhang Yida didn't want to do so much, so he landed the payment first.

Last year, the Indonesian government also issued a lot of "cashless payment" policies and calls, which are very supportive of the development of mobile payment.

After a six-hour flight, the plane landed at Jakarta Airport, Indonesia.

Zhang Yida and his party left the airport, and Gojek sent several cars to meet them.

Headed by Gojek's founder and CEO, Nadeem Makarim, who is in his thirties, wears glasses, has slightly curly hair, and has deep eye sockets, and does not look much like an Indonesian native, Zhang Yida guesses that he should be of mixed race.

This Makarim is still very NB, Zhang Yida remembers that in the second half of his previous life 19 years, this abandoned business and entered the Indonesian cabinet as the minister of education.

Of course, on the one hand, he created the biggest unicorn in Indonesia, and on the other hand, it is inseparable from his family background.

He is said to have come from a prominent Indonesian family, and his grandfather was a member of the delegation that helped Indonesia gain independence from the Netherlands at the 1949 Hague Conference.

His father was a well-known lawyer and his mother was an anti-corruption activist.

Makarim shook hands with Zhang Yida, who did not speak Chinese, but as an MBA at Harvard Business School, he was fluent in English, and he welcomed in English:

"Welcome from China! I hope you have a wonderful trip to Jakarta. ”

Kevin Aruwi, the co-founder next to Makarim, looked Chinese, wore glasses, and said in Chinese with a strong accent:

"Mr. Zhang, welcome to Jakarta with your team. ”

Zhang Yida's English was also okay, he said hello to Makarim in English, and chatted with Aluwei in Chinese.

Considering that Aruwei is Chinese, Makarim let Aluwei and Zhang Yida get into a car, and introduced Zhang Yida to the customs and customs on the way.

In the car, Zhang Yida looked at the motorcycle brigade on both sides of the road through the window, looked carefully, and really saw a lot of interesting pictures.

Pointing to a motorcyclist in a green vest and a green helmet with the "Gojek" logo on both the vest and helmet, he asked Aluwi, who was sitting next to him in the back seat:

"Kevin, is that knight a hired employee of your Gojek?"

"Like Didi in China and Uber in the United States, we also adopt a platform-based model.

Users request rides on the app, and we send orders to these motorcyclists.

We take a certain amount of commission, which is called commission in Chinese. ”

Aluwei laughed innocently, and although his accent was a bit heavy, Zhang Yida barely understood.

"Then which one is your payment channel connected to?" Zhang Yida asked again, he was very interested in this question.

"T Cash, Dompetku, XL Tunai or credit card payment, or cash payment.

The first three were launched by our national telecom operators a few years ago. ”

Aluwi's words gave Zhang Yida a clearer understanding of the development of electronic payment in Indonesia.

It is indeed very backward, or the domestic telecom operators are providing electronic payment channels, and there is not even a decent e-wallet Internet start-up company.

"If you pay in cash, how do you get a commission? What should I do if the driver evades the bill?

What I mean by this is that there are drivers who receive passenger fares but don't report them, or they just don't pay them. ”

Ruixiang is also a shareholder of Gojek, and Zhang Yida also wants to know about Gojek's operation.

"At present, many passengers still pay their fares in cash, so we will gather drivers at one point every day and collect cash by a special person.

As for the driver concealing the fare, it can't be hidden. In our APP, it is recorded whether the passenger has paid or not.

There was a small percentage of drivers who didn't pay commissions, but we immediately stopped sending orders to them the next day. ”

Seeing that Zhang Yida seemed to be very interested in Gojek's business model, Aluwei introduced him to him.

"In Indonesia, due to road conditions and economic conditions, the main mode of travel is motorcycles.

In the case of cars, the proportion is not high, less than 80 per 1,000 people.

So unlike Didi and Uber, the ride-hailing app is mainly car-based.

We mainly use motorcycles to take taxis, supplemented by cars.

In the future, we will continue to develop in the fields of food delivery, product delivery, and financial business......"

Aluwei is very talkative, and he told Zhang Yida a lot.

Zhang Yida said in his heart: Do you want to ask me for investment again?

"Grab's growth momentum is very strong, and I think it is very likely that it will become your sworn enemy in the future.

Have you analyzed each other?"

Zhang Yida also began to test each other, the two were rivals in their previous lives, both started in the taxi business, and then derived to many fields such as takeaway O2O, goods distribution, and mobile payment.

The businesses of the two companies can be said to be highly overlapping, and the market is for the entire Southeast Asian region.

"I know, that company in Singapore! They started their business early, in 2012.

Now it has been raised in Series D and has become a unicorn.

They are very ambitious, and after capturing the markets of Singapore and Malaysia, they have now set their sights on countries such as the Philippines, Indonesia, and Vietnam.

We want to accelerate our growth, but we're limited by funding. ”

At the mention of Grab, Aruvi's face was heavy, and he also knew that this was a fierce rival.

Although it has not yet entered the Indonesian market, it is estimated that it will not be long.

"Mr. Zhang, you are so successful in China, is there a way to introduce us to some investments?

For example, penguins, dogs, magnesium balls, and tick ticks.

So far, we have only completed two rounds of funding totaling $15 million.

This volume is more than 10 times worse than Grab. ”

The tail of the Aluwei fox is finally revealed, and the previous mention is so much to pave the way for investment.

"Yes, I am familiar with the CEOs of several of their companies, and I can introduce you to the right opportunity.

But there's a premise that you have to do business data.

Otherwise, if I introduce someone to me, I might not look down on you and go to invest in Grab. ”

Zhang Yida said bitterly, introducing investors to Gojek, just pushing the boat.

In fact, there is no need for Zhang Yida to introduce that several Internet giants will come to invest in Gojek in the future.

Of course, it's better to be a favor.

"Thank you, Mr. Zhang. I didn't expect Mr. Zhang, your connections in China to be so extensive. ”

Aluwei's eyes narrowed into a line with a smile, Zhang Yida's strength was a bit beyond his imagination.

"Mr. Zhang, I heard that you have a lot of unicorn companies in China.

Can you tell me about it?"

Aluwei had searched for some information about Zhang Yida on the Internet before, but it was not too comprehensive, and he only knew that Ruixiang Group was a unicorn with a valuation of more than $10 billion.

As for Zhang Yida's other industries, I don't particularly know about them.

"One, two, three, four, five, six, seven, eight, ninety. Ten of them!"

Zhang Yida snapped his fingers and counted them carefully.

"Oh my God!"

Aluwei was a little fat, and the posture of holding his chin with his fingers was a bit like Xiao Yueyue, and Zhang Yida wanted to laugh when he saw it.

"Ruixiang Group's current valuation is 20 billion US dollars, Yimin Net Gold is 3 billion US dollars, Huimin Bicycle is 2 billion US dollars, and the valuation of Peite.com, Huinong Loan, Yimin Wealth, Ruimin Wealth Management, Yimin Loan, Pindodo, and Douyin is more than 1 billion US dollars.

Well, that's all I have in my name.

There is also a 66.7% stake in Huayi Capital, which is a venture capitalist, and has raised three phases of funds, adding up to billions of yuan!"

Aluwe was already dumbfounded, and said in his heart: Is it so easy to start a business in China?