"Face payment is a new type of payment method based on artificial intelligence, machine vision, 3D sensing, big data and other technologies, which has the advantages of being more convenient, safer and with a good experience. ”

Zhou Feng, president of Ruixiang Research Institute and CTO of the group, held a device similar to a "desk lamp", and introduced face payment while showing it to the executives.

It is said to be a "desk lamp", but in fact, it is a little different, and the place of the "bulb" is a book-sized face display screen.

"Face payment" is not a new word, Ruixiang has been developing this project internally for several years.

It's just a specific product, and most executives are seeing it for the first time.

"So how do you use this product?"

Zhang Lan asked with some curiosity, she has been in charge of the short video and content section, and she doesn't know much about financial technology.

Zhou Feng put the "table lamp" on the conference table and simulated the scene.

"First of all, the device is plugged into a human cash register and placed on the cash register. ”

He pointed to the display at the top of the device, "Customers can quickly complete the payment by swiping their face as long as they point their faces at the camera, which is similar to face recognition in the loan review process." ”

"The process is not complicated, it is better to be simple, the simpler it is, the more conducive to popularization. ”

Lu Qi commented, "However, it is not easy for merchants to change from receiving QR codes to using face scanning machines, right?"

Zhou Feng explained, "Compared with traditional cash register machines, we have five advantages. ”

Compared with his index finger, he "first of all, it is miniaturized, and the volume is only one-tenth of that of a self-service cash register machine;"

Compared with the middle finger, "this second, it is fully compatible with the merchant's existing cash register system, which reduces the cost of merchant system transformation." ”

......

Zhang Yida didn't speak, took the face payment device from the table, and looked at it carefully.

This is not a great technology either, as the Finnish startup Uniqul launched the world's first payment platform based on facial recognition systems, the unique payment system, in 13 years.

However, due to the business environment at that time, user habits and other factors, it has not been popularized.

Qiandu, Yuzhou Research Institute of the Chinese Academy of Sciences, Leech Financial Services, and Nian have started the technology research and development and commercial exploration of face payment.

Ruixiang also carried out research and development at about the same time, solved many problems, and only mastered a more mature solution this year.

In 2017, face payment began to be used in a large area in China, penetrating into major life scenarios such as retailers and restaurants, and the industry is growing rapidly.

Zhang Yida also felt that the time was almost ripe, and planned to seize the front of the dragonfly and the frog of WeChat, and take the lead in launching his own face-brushing payment device - Eagle.

The name is also more elaborate, the frog eats the dragonfly, and then the frog is eaten by the eagle.

Originally, Zhang Yida wanted to register the trademark "Snake", because the standard natural enemy of frogs is snakes.

But the "greedy snake" was preemptively registered by the game company of the cheating father, and what other snakes are not good, Zhang Yida simply registered an "eagle".

It's almost at the top of the food chain, despise dragonflies and frogs.

"It's too expensive, I'm afraid it's an obstacle to our promotion. ”

Zhou Feng explained to Lu Qi, "At present, it is still the first generation of products, and the price must be set at least about 2,000 yuan to recover the cost." ”

"It's a little more expensive, and you ask a small trader to spend 2,000 yuan on this set of equipment? That's almost impossible. ”

Gu Panpan joked, "But if you join the 10 billion subsidy plan, then it's still okay to sell 10,000 units for you." ”

Hong Haibo, president of the Fintech Business Group, also agreed with Gu Panpan's point of view, he shook his head and said, "It's too expensive, the price must be lowered, otherwise the quantity will not go up at all." ”

Zhou Feng spread his hands, "There's no way, unless it's a subsidy." ”

When he said this, he also cast his eyes on Zhang Yida.

Zhang Yida shook his head, "Free is the most meaningless, and merchants will only pay attention to this set of equipment and use it if they spend money."

However, the "expensive" problems you said also exist objectively, compared to a few dollars a QR code that also includes freight, it is indeed hundreds of times more expensive.

If it's just a small vendor like a vegetable market, it's definitely not cost-effective.

We are targeting merchants above the scale of supermarkets, hospitals, convenience stores, etc., in addition to paying faster with face and saving payment time.

The face-brushing device comes with a large touch screen and computing power, which makes it suitable for new retail marketing while meeting basic payment functions such as scanning codes and brushing faces.

With the help of interactive screen posters, marketing information can be easily and intuitively conveyed to users and solve the marketing pain points of merchants.

At the same time, the Eagle face payment system also supports access to the mini program membership or CRM system, so as to realize the face brushing that is a member, and can achieve precision marketing. ”

Xie Huaiyu, president of the Digital Technology Business Group, asked, "So how can we promote it? This is not much more expensive than receiving QR codes, and it is more difficult to sell."

It's impossible to replicate the path of the past and recruit a bunch of college students to promote them one by one, right?"

"It's definitely not going to work!"

Zhang Yida shook his head violently first, and then asked with a smile: "Do you know how POS machines are promoted?"

Lin Zhenyang nodded thoughtfully, "The agent takes the machine and relies on the model of profit sharing in the later stage of the machine fee?"

Zhang Yida nodded, "That's right, we must find local individuals and enterprises with certain resources to cooperate, and let them help us sell as an agent."

It is impossible for us to set up a special sales branch for this purpose.

Because the market needs to be cultivated, it is too early for us to enter the market, and it is not worth it. ”

"This is also true, mobile payment has only been popular for three or four years, and it has jumped to face payment.

It does take time to digest this shift, including merchants and consumers alike. ”

Lin Zhenyang thought for a while and said, "I heard that the Rui Alliance is very popular, do you want to dig a corner?"

Of course, Zhang Yida has heard of this "Rui Alliance", and he has promoted POS machines very well.

Twelve-level profit sharing, agent distribution fission...... It's a bit bluffing to listen to.

Zhang Yida shook his head, "Forget it, don't take these shortcuts, the payment company behind them doesn't dare to admit its relationship with them."

Do you know why?"

Lin Zhenyang smiled, of course he knew the specific reason, this was a side game.

It's okay that nothing happened, but when something happened, it was cool.

After thinking about it, Lin Zhenyang still said his opinion, "But these people are like playing chicken blood, and they are very passionate."

They also want to sell POS machines anyway, isn't it just the right thing to push and push the face to pay?

And we're regular, we don't have many levels of that.

If you want to be our outsourcing agent, you will get the goods yourself, and we will give them a certain subsidy for how many units are sold, and we will also share a part of the profit from the handling fee to them.

All of them are business-to-business cooperation, and we only use two paths: official sales and outsourcing agents.

Never engage in distribution fission and hierarchical profit sharing!"