Chapter 338: Let Him Write a Book
Hearing her husband's question, Chen Xinlin said: "There must be a head, but it's not easy to do, as you said, the book market is already very sluggish, the cost is very high, the survival pressure is high, and the infringement of piracy is so serious......"
"Take the current business process as an example, if the company decides to publish a certain topic, it must first report to the publishing house for review, and the publishing house can only publish and print after the publisher has passed the review."
"A book has to pay the author's royalty cost, pay the cost of editing, proofreading, review, pay the designer's cover design fee, pay the printing cost, the cost of a book may be several dollars, don't look at the price of 20 yuan a book, but the book to the dealer may be 50% off or even lower, we have a book with a few dollars of gross profit. ”
"Because piracy is serious, we don't dare to print more books when they start up, if the first printing is 10,000 copies, we first have to pay the cost of tens of thousands of yuan, and in the end if they are all sold, we can make tens of thousands of yuan; if there are unsalable and returns, we will lose money. ”
Tong Fangquan sighed: "That piracy can save trouble, you don't have to pay any upfront costs, just start printing directly." ”
"yes. Chen Xinlin nodded, said: "They use inferior paper and ink, the printing cost is extremely low, a set of equipment will be dry, whether it is a bestseller, or a classical masterpiece, the layout can be printed for you, a book sold for three yuan is still earned, to the pirated bookstore, street stalls these terminal sales links, the price is only five or six yuan, their terminal sales price, we don't even have enough cost." ”
Tong Fangquan sighed and said: "Then this is still a fart! I finally made a book, and the money was made by the pirated ones." ”
Chen Xinlin smiled helplessly and said: "Don't be so pessimistic, even if piracy is very serious, there is still a fixed user group for genuine books, and many users disdain to buy pirated books, such as consumers who often go to Xinhua Bookstore and other regular bookstores to buy books." ”
Tong Fangquan said: "If it weren't for such a group of people, the publishing industry would have starved to death." ”
Chen Xinlin nodded and said with a smile: "If it weren't for such a group of people, I'm afraid that only textbooks can survive in the book industry, and nothing else can survive." ”
As she spoke, she added: "But we still have to be optimistic, if the book is really good, many users who buy pirated books will also buy genuine books, because the books are so good, pirated book users will also have an impulse to collect, and then they will buy genuine books." ”
"Some popular bestsellers can sell hundreds of thousands of copies a year, so the profit of one book may be millions, and ten such hits can make tens of millions. ”
Tong Fangquan said: "I'm afraid this is not easy, right?"
Chen Xinlin said with a smile: "I think there is still hope for hard work." ”
Tong Fangquan snorted and said, "Is there anything I can help with?"
Chen Xinlin said: "Yes, there are a lot of talented people among your college classmates, can you persuade those famous people to publish books? Write an autobiography or something, if you can't do it, you can dictate it and have someone write it on your behalf." ”
Tong Fangquan laughed and said: "You really look down on my college classmates, they brag at the wine table and some people listen to them, who reads the autobiography? I can't sell a thousand copies for the first printing." ”
Saying that, Tong Fangquan's eyes lit up, and he said: "By the way, isn't Lao Li an executive in a securities company? Why don't I let him write a book on stock speculation and try it? Last year's 519 market, the stock market was so hot, how many people speculated in stocks!"
Chen Xinlin glanced at him: "According to your book, you will sell the house at a loss, the 519 market is that month, that month, all the books on the market that teach people to speculate in stocks have basically been sold out, but then there is a bear market again, you are now making a book on stock speculation, it has passed that time, who will buy it?"
Tong Fangquan had an idea and said: "Then let Xu Yiyang write a book! Isn't this kid famous? And let me tell you, this kid is amazing, whether our branch's performance can surpass Yanjing this year depends on him." ”
Chen Xinlin asked curiously: "Why did Xiao Xu help you do your performance?"
Tong Fangquan said: "A few days ago, Xiao Xu asked me for help, saying that there was a friend who was engaged in the Internet in Shenzhen, with millions of users in his hands, and he wanted to open a value-added service for his friend here. ”
Saying that, he said excitedly: "I was thinking of helping him, but I didn't report much hope, but this value-added service was launched today, from nine o'clock in the morning to nine o'clock in the evening, guess how much the information fee has been made?"
Chen Xinlin was interested, and hurriedly asked, "Twelve hours, how much can you do?" 200,000?"
Tong Fangquan blurted out: "Less!"
Chen Xinlin was surprised and said, "200,000 is still less? How much is that? 500,000?"
Tong Fangquan smiled and said, "You guess boldly." ”
Chen Xinlin held her chin and said, "Is it over a million?"
Tong Fangquan said with a smile: "Two million and six million, it is estimated that it should be two hundred and seventy or eight million now, or even three million." ”
"Oh my God!" Chen Xinlin pushed her glasses, stared at Tong Fangquan and asked, "How can you be so high?
Tong Fangquan nodded and said: "This is where Xu Yiyang has a unique vision, two products in different fields, he can think of a way to combine them, and then they are particularly popular with users." ”
As he spoke, Tong Fangquan told Chen Xinlin the whole thing.
After listening to this, Chen Xinlin didn't come back to her senses for a long time.
Tong Fangquan looked at her shocked appearance and said with a smile: "If you can really let Xiao Xu write a book, maybe it can really become a bestseller, I think this kid is very spiritual in everything he does." ”
Chen Xinlin said with a smile: "It depends on whether he is willing to write it." ”
Tong Fangquan immediately said: "I will invite him to come to the house for dinner tomorrow night, and you can talk to him face-to-face at the dinner table." ”
"Good. Chen Xinlin nodded and said, "I'll talk to him tomorrow night." ”
said, and said a little unconfidently: "But I don't think he will be interested, the money he earns from writing books is too little for him, if the book really sells very well and sells 100,000 copies, the royalties he gets will be hundreds of thousands, and it is not worth a car for him." ”
Tong Fangquan smacked his lips and said: "Hundreds of thousands are indeed a little less, it is estimated that Xu Yiyang really can't look down on it, I think he helped his friend so much, the other party has to at least give him a seven-figure remuneration, if I am his friend, I should give him some shares, after all, who knows what other whimsical ideas he has in the future?"
Saying that, Tong Fangquan said again: "But Xu Yiyang has a good brain, and he may be sharper than us, even if he is not interested in writing a book, at least he can ask him to give you some advice, maybe he can really jump out of a good idea!"
Chen Xinlin snorted, and then sighed softly: "I don't know where he and Yuewei have developed now." ”