Korea is the first port of entry into the Asian market, and the whole company attaches great importance to this.

After being introduced by Lee so-man, Zhang Yida quickly dispatched the staff of the Korean branch and began to contact the production department of SBS TV.

The variety show "Runningman" is very popular in South Korea, and there is no shortage of sponsors at all.

Especially if it is still a foreign company, if you go to contact rashly without a recommendation, it is very likely that you will be slaughtered by the SBS lion.

Li Xiuman's status in the Korean entertainment industry is still very high, and with his help, things will be much easier, and he soon reached a sponsorship cooperation with SBS.

The content of the cooperation is also very simple, that is, it is integrated into the game, so that you can shoot short videos and upload them to SNS social software such as Twitter, so that the audience can judge the winner.

Zhang Yida believes that with running men taking the lead in playing, and SM's stars entering in batches, it should soon become popular in South Korea.

After all, idols are playing apps, how can fans not follow suit?

Most of the staff at the Korean branch are Koreans, and there are only a few Chinese employees sent from China.

This is also the localized operation that Zhang Yida has always emphasized in his global expansion.

Because only the natives know their country best, the customs and popular culture of the local market.

In addition to the innovation of products and personalized algorithm recommendations, the biggest success factor in the Americas and Europe comes from localized operations.

Then, Zhang Yida went to inspect several companies such as Blue Hole, Toss, Elegant Brothers, and Long Live the Republic of China.

Blue Hole is still as stable as ever, and a few months after its launch, its sales ranking on the Steam platform has been rising, beating other games and successfully reaching the top of the list.

And it is also firmly at the top of the list, and it has been ranked first in sales for several weeks.

It's not as shoddy as in the previous life, and the problem of plug-ins is much better.

Therefore, the main focus of the Blue Hole team is not on all kinds of sewing and patching, but planning various events, game props, and peripherals.

Zhang Yida was very satisfied and ordered a bonus to be distributed to all employees.

The elegant brothers are the "Korean Magnesium Group" invested by Zhang Yida, and Long Live the Republic of China is a P2P company.

Both companies are also doing well, moving forward according to their respective operational plans and goals.

Toss is a mobile payment platform jointly founded by Ruixiang and these two South Korean companies.

The original shareholders were only Ruixiang and Long Live the Republic of China, and later in order to promote, Zhang Yida brought in elegant brothers.

After the elegant brothers held a 20% stake in Toss, Toss payment became the only mobile payment method for the food delivery company, which helped Toss develop many users.

Today, the number of Toss payment users has exceeded 10 million, and it has access to 29 banks in South Korea, covering 98% of bank users in South Korea, making it the largest mobile payment platform in South Korea.

At the same time, the business has gradually become richer.

In addition to transfers, it also provides users with a variety of services such as loans, insurance, credit score management, and cross-border payments.

Users can aggregate all their bank account details on the app to get a complete picture of their finances.

It is also possible to check and manage an individual's credit score, buy various savings products or make small investments, etc.

In terms of technology, it is mainly Ruixiang Group that provides support and outputs various R&D results.

In terms of promotion, it is two Korean companies that have made efforts.

Zhang Yida and the CEOs of two Korean companies, Jin Fengjin and Li Shijia, focused on cross-border payment.

The payment business scope of Ruixiang and its subsidiaries and partners has basically covered China, Japan, South Korea, Southeast Asia, India and other regions.

Zhang's vision is for these companies to work together to provide convenient cross-border payment services to users in these places.

It's a win-win solution, and the two of them certainly won't object.

After chatting about Toss, the elegant brothers CEO Jin Fengjin talked about shared bicycles again.

"Mr. Zhang, is it impossible to make a profit on shared bicycles?"

Zhang Yida glanced at him, "Why do you ask that?"

Jin Fengjin frowned and said: "There are several bike-sharing startups in Singapore that have entered South Korea and have been fighting a price war with us.

In addition, government control is also relatively strict. It is required to divide the bicycle parking position and not occupy the public area.

Also, the South Korean market is too small in the end. It's okay to do it in a big city like Seoul, but the frequency of cycling in other small cities is very low, and it is also very troublesome to manage and schedule. ”

Zhang Yida smiled and didn't speak, if there was really a trick, would I not invest money?

European and American countries do not have bicycle culture, Japan and South Korea have too small markets, and Southeast Asia, India, and South America are poor.

In the previous life, the little yellow car and the Baimo bicycle entered the overseas market, but they did not gain a foothold in any market.

In this life, Zhang Yida directly did not let the shared bicycle go to sea.

The only exception is that Singapore has 10,000 shared bicycles overseas. That's because at that time, Zhang Yida needed to use internationalization to tell stories and pull financing.

e has now been handed over to Chen Bingyao to take over, and Huimin Travel does not plan to make any more investment.

"To date, our two companies have invested $24 million in e-bikes and purchased 200,000 bikes.

At the moment, there is not much money on the account. Another funding is required. ”

Li Shijia, CEO of Long Live the Republic of China, looked at Zhang Yida, "Huimin Travel Group also holds 20% of the shares of e, does Mr. Zhang have any ideas for continuing to invest more?"

"As President Kim just said, bike-sharing companies all over the world are facing difficulties in making profits.

Huimin Travel Group also has problems in this area that need to be solved. For e, we are also more than willing but not enough. ”

Huimin Travel previously invested in E with a full set of technical solutions for shared bicycles at a price of $6 million.

It's impossible to invest in this life!

Zhang Yida's words made the two of them face dark, and now the two companies are riding tigers.

stopped the bike-sharing business, and all the $24 million invested in the early stage was wasted;

If we don't stop the bike-sharing business and continue to invest more, we don't know when we will be profitable.

"I have a suggestion. ”

Zhang Yida decided to point out these two people, after all, Ruixiang is also a shareholder of these two companies, and losing money will also be indirectly harmed.

Jin Fengjin and Li Shijia straightened their backs and listened carefully.

"First of all, 200,000 shared bicycles is already a lot, more than enough to cover Seoul, so don't continue to put them on the market. ”

This is also the strategy of Huimin Travel in China, which has maintained the number of 10 million shared bicycles and does not grow indiscriminately.

Jin Fengjin and Li Shijia were a little puzzled, and Jin asked: "If you don't make a new launch, won't you give up the market to competitors." ”

"Yes," Li Shijia said, "this is a market that we have worked so hard to grab. ”

"Let them rob, the more they dance now, the more miserable they will die in the future. ”

Singapore is a small country, but the financing environment and entrepreneurial environment are relatively good.

Therefore, after Huimin Travel gave up entering the overseas market, Singapore's shared bicycles took the initiative to assume this role.

Malaysia, South Korea, Hong Kong and Taiwan have Singapore's bike-sharing start-ups.

For a time, the limelight of Huimin travel was suppressed by Singapore's shared bicycles.

Some media criticized Huimin Travel for raising $3 billion, but it did not want to forge ahead and handed over the overseas market to others.

Among them, most of them are domestic media, and they are very angry about the "shrinkage" of Huimin travel.

The two of them didn't understand that expanding the market wasn't a good thing?

"Mr. Zhang, what you mean is that the greater the market expansion, the greater the loss.

When the problem of profitability cannot be solved, and it is impossible to continue to raise capital, will the bike-sharing company collapse?"

Li Shijia is engaged in P2P and is very sensitive to capital flow, and quickly figured out Zhang Yida's words.

"Yes, so Huimin Travel does not solve the problem of domestic profitability, and will never really go to the overseas market. ”

Zhang Yida said: "My advice to you is to wait quietly for the opportunity and ensure survival first."

The wave of shared bicycles comes and goes fast.

I predict that this year or next year, there will be a reshuffle.

The first goal is to survive, and the second goal is to improve operational efficiency.

For example, bicycles are placed near scenic spots, or CBD, to increase the frequency and income of riding as much as possible.

The third is to let E divert traffic for your two companies. ”

Zhang Yida also taught the two of them the ecological anti-Dafa, including deposit financial management, joint membership and other ways to play.

The two of them were eye-opening, although they had both heard the relevant concepts, but they didn't know much about the specifics.

Zhang Yida explained to them all kinds of cases of Huimin travel. After hearing this, the two were very excited and said that they would send E operators to China to study.

"If it really doesn't work, let's let E raise a round of financing! See if any of the South Korean chaebols are willing to take a stake.

If you are willing to take a stake, it is the best to solve the working capital required for the next step. Both of you can also put more money on the main business.

If not, you two can tighten your belts and get by!"

"Okay, Mr. Zhang's suggestion, we will definitely consider it seriously. ”

Jin Fengjin asked again: "Mr. Zhang, what do you think of us learning from Huimin Travel to launch the taxi function?"

Zhang Yida's head was big for a while, this guy has too many ideas.

South Korea's ride-hailing is also in turmoil, with foreign-owned Uber and several local internet companies also launching their own ride-hailing apps.

"Forget it, it's late. We can't threaten Didi in China, we can only grab a little bit of the corner market. ”

Zhang Yida is not optimistic about e-entering the online car-hailing market. The battle ended almost last year and the year before last.

It's only now that I'm entering the market, and I can't play at all if I don't burn money.

The elegant brothers and the two companies have no decent competitors in South Korea at all, and they are both leaders in their respective segments.

The Korean market is also not large, and if you want to make more money, you can only expand into other areas.