Yan Xiaohua is the key account manager of the Doushi Artist Department, and his daily job is to contact the country's live broadcast guilds or MCN institutions, sign cooperation, and invite the other party's Internet celebrities to settle in the Doushi platform.

The difference between a key account manager and an ordinary manager is the difference between wholesale and retail, and the ordinary manager is responsible for signing contracts with individual Internet celebrities.

As a key account manager, his main customers are guilds and MCN institutions.

The traffic of Douyin soared rapidly, and it achieved the achievement of more than 100 million daily active users in a few months.

This also made his work much easier.

After all, a product with more than 100 million daily active users is still quite attractive to MCN institutions.

The MCN agency is actually an Internet celebrity agency, which is similar to the agent's agent, and they all live by the income of their artists.

At this stage, short videos are much less attractive than live broadcast platforms.

Because the live broadcast has reward income, and the short video has basically not started commercial monetization at this stage.

However, short video platforms are not without a dime, and there are different standard signing fees for anchors with different reputations on major live broadcast platforms.

Yan Xiaohua came to Dawanglu Film Industrial Park and visited the customer he had been with for several months, Wuwu Media, for the fifth time.

Lei Yibin, CEO of Worry-Free Media, is a little bald, wears glasses, and looks a little festive.

He asked the secretary to serve good tea, and after listening to Yan Xiaohua's offer, he slowly said: "Xiao Yan, it's hard for me to help you with this money!"

Yan Xiaohua said with a smile: "Mr. Lei, there are already a lot, and in the short video industry, there are only a handful of people who can come up with our offer." ”

Lei Yibin smiled and shook his head, "Wrong, Kuaishou and Toutiao are higher than your bids!"

Yan Xiaohua's face changed, he had been encountering these two difficult opponents recently. All kinds of price hikes and disruptions to the market have made it much more difficult for him to do his job.

However, as a good salesperson, he quickly adjusted his mentality.

said with a smile: "Mr. Lei, there may be friends who offer a little higher than us, but it is also very limited."

In the field of short videos in China, we have the highest daily active users and the largest commercial value.

Toutiao has just started, with only about 10 million daily active users, while Kuaishou's users are mainly users in third- and fourth-tier cities and rural areas.

MCN institutions connect with high-quality content in the upstream, and find promotion platforms for monetization in the downstream.

Shake has announced the start of commercialization, and a large number of advertisers are already on their way.

If you choose to shake your eyes, the short-term benefits may be a little less. But in the long run, it's what is best for your company. ”

Lei Yibin helped his glasses, and the worry-free media he founded has hundreds of live broadcast Internet celebrities.

For their company, this group of people is the most valuable asset, and they must be cautious and cautious when choosing which short video platform to cooperate with.

"I'll give you another simple example, worry-free media took the Chanel advertisement.

Then let your company's Internet celebrities shoot a set of promotional advertisements and put them on the three platforms of Toutiao, Kuaishou, and Doushi, which platform will be better?

The number of Toutiao users is insufficient, and the number of impressions and exposure is definitely insufficient, and Chanel is probably reluctant to show on such a small-scale platform;

If you are a fast player, you can use big data to analyze the user and you will know that the goods are not right at all;

As for Shake Vision, it has a large number of users, and at the same time, the users are mainly young people in first- and second-tier cities, which is very suitable for brand advertising. ”

Yan Xiaohua has a very clear grasp of the situation of each platform, and at this time, comparing all kinds of differences, it seems to be at hand.

"Xiao Yan, I admit that you have some truth. Let's put the headlines aside, but what about Kuaishou?"

Lei Yibin said with a smile: "Kuaishou's live broadcast is very hot now, and the reward income is very high. ”

"Kuaishou live broadcast is doing a good job, but Mr. Lei, you have forgotten that the most important position of your worry-free media now is Weibo and a live broadcast.

You can't just leave the portal and move the whole company into Kuaishou, right?

Doushi is a short video, and there is no competition with Weibo and a live broadcast, in all aspects, it is your most suitable partner. ”

Yan Xiaohua saw that the other party was still unmoved, so he added another fire, "I'll reveal another piece of information to Mr. Lei, the daily active users of Doushi have exceeded 120 million."

Our goal for 17 years is to double that base. In addition, it has set a revenue target of 10 billion yuan.

Through these, you should also see our determination and goals. ”

"Okay, I've got you covered! You give me another day to think about it, and I'll give you a definite answer tomorrow. ”

……

Toutiao raised a massive $2 billion two months ago. In fact, it is $1 billion, and the other $1 billion is the old shares sold by Huayi Capital.

For the sake of publicity, Toutiao advertised that it was raising $2 billion, which sounded a little more shocking.

After financing so much money, of course, the big head has to be spent on the eldest son of Headlines.

Other sons, such as headline videos, connotation jokes, etc., also have their own profits.

In short, life is much more prosperous than before.

At the high-level meeting, Zhang Ming said: "It's been half a year since Toutiao Video was launched, and the number of active users is still stuck at 10 million, and it hasn't been able to go up, can anyone tell me, what is the reason for this?"

A senior executive replied: "The number of registered users has actually been growing, but the activity just can't go up."

At the end of the day, there is still too little content on our platform to be attractive enough. ”

"Didn't you allocate 1 billion yuan to subsidize creation? With so much money, you can't buy content?"

Zhang Ming was a little disappointed, this time the 100000000000000 was really moving, and he didn't use the traffic to make up the number. Throwing money at it didn't work, he really couldn't think of any better way.

"There are some effects, but those who are willing to come over are some small guilds and MCN institutions, and large MCN institutions are rarely willing to come.

Although we give a signing fee, it is not a panacea after all.

For large MCN institutions, Shake and Kuaishou are more attractive to them. ”

What the executives said is also true, as long as you are not a short-sighted person, you should not be impressed by the signing fee of Toutiao.

Greedy for small profits, thus losing larger, more long-term benefits.

"We can't go on like this, if we continue like this, sooner or later the Matthew effect will be formed, and we won't have a chance at all. ”

Zhang Ming looked at the executive and asked, "What good can you do?"

"Let's go carry the video!"

……

Seoul, in a high-end hotel.

Zhang Yida and Li Xiuman exchanged contracts with each other and shook hands together.

"Mr. Li, happy cooperation!"

Li Xiuman smiled, "Mr. Zhang, SM's follow-up publicity, I hope your company will support you a lot!"

"It's natural, we've just said it!"

Li Xiuman dragged on for a few months, but finally agreed to cooperate.

He also thought about asking SM to launch a short video software, but after careful consideration, he found that it was not feasible.

There are 50 million people in South Korea, and even if it is popular all over the country, there will be only 20 or 30 million users.

In addition, SM's entertainment brokerage company does not have relevant departments such as Internet research and development.

Li Xiuman himself is still very optimistic about the development of the short video platform, but Zhang Yida is unwilling to engage in a joint venture, and he has no choice.

As the host, Li Xiuman hosted a banquet to entertain Zhang Yida.

Lee so-man called the members of the FX group to accompany him.

"Xiujing, this is Mr. Zhang, you saw it last time. ”

Zheng Xiujing nodded and smiled at Zhang Yida, and said in non-standard Chinese: "Hello, Mr. Zhang!"

Zhang Yida also returned the salute, but he didn't know who this girl was, only that it should be a Korean star.

Li Xiuman also knew that he called these girls to accompany him last time, but Zhang Yida didn't drink anything, so he ran away.

So he introduced again: "This is Miss Zheng Xiujing, a member of our company's FX group......"

"Function combinations, it sounds amazing, math should be pretty good. ”

Zhang Yida's joke is not very funny, and Li Xiuman guesses that he may regard this combination as an unpopular combination.

So Li Xiuman talked about the albums released by FX and the achievements he has made.

Zhang Yida didn't understand the gold content of these honors, so he pretended to understand and applauded.

"Xiujing also has an older sister, Xiuyan, who is a member of Girls' Generation!"

Oh, the thigh era, Zhang Yida has heard it.

When I was in middle school, it was all over the campus!

"It's amazing, it's amazing, I love their song "Nobody" very much."

The girls of the FX group were stunned after hearing this, and Li Xiuman laughed and said: "It's wrong, it's wrong, it's the famous song of the miracle girl!"

"Uh...... I'm sorry, I misremembered!"

made a joke, and Zhang Yida no longer expressed his opinion on these groups and music.

"Mr. Zhang has been able to achieve such great achievements, and he must have put more energy into his studies and work.

It's normal that we don't know much about the Korean entertainment industry!"

Then, Li Xiuman said to several girls: "This time, Mr. Zhang introduced us to South Korea, and everyone must help publicize it." ”

"It's ~ Uncle Xiuman!"

Several girls replied in unison.

It can be seen that Li Xiuman does have a very high status, and female artists basically dare not refute what he says.

"Mr. Zhang, I heard that there are hundreds of millions of users in the United States and Europe, is this true?"

Zheng Xiujing was bold and asked at the dinner table.

"Yes, it is very popular among young people in Europe and the United States. In China, there is also a brother company, Douyin, which also has hundreds of millions of users. ”

"Wow, that's amazing!" the other girls complimented.

The atmosphere at the dinner table was still very good, and several girls asked Zhang Yida a few questions from time to time, all about the Internet, and there was talk and laughter throughout the meal.

Li Xiuman smiled, these girls are really well-behaved, and they are worthy of the company's painstaking cultivation.

"Mr. Zhang is a year younger than Xiujing, the youngest of you, but at this age, the achievements are unprecedented......

Zuckerberg, the CEO of Facebook, was not as successful as Mr. Zhang's age. ”

After three rounds of drinking, Li Xiuman, who had a red face, took over the baton from several girls and began to exaggerate Yida.

Zhang Yida smiled but did not speak, it is rare to have a sober Korean who speaks at a high level.

"Mr. Li, are you familiar with SBS TV, the production company of "Runningman"? ”

After the other party praised himself, Zhang Yida talked about business in a timely manner.

Li Xiuman waved his hand, "The little problem is on me." ”

He turned his head to look at a few girls, and his eyes widened, "It's like a piece of wood, and you don't want to toast Mr. Zhang?"