"Theoretically, some users are used to buying a certain brand of dog food and cat food.

However, if we find that the brand is no longer in our store, we may look for substitutes, or we may go to Taobao and Tmall to buy it, which will cause the loss of users and the decline of orders. ”

Zhang Yida analyzed, "But we are different from ordinary e-commerce, we have been cultivating KO in the pet industry, and they are planting grass for ordinary users."

If a brand is gone, we can also cultivate new brands as a way to fill the gap.

Maybe it will take time to fill in and cause a short-term decline in our performance, but it will definitely not kill us.

What's more, in addition to e-commerce, Peite.com also has multiple sections such as online consultation, pet dating, sharing, and education, which will attract and retain users. ”

Zhang Sanshi nodded, indicating that he understood, he was afraid that the enemy would spend a lot of money at one time and hit Pete.com.

Within a few days, vertical e-commerce companies such as Ahri and Poqi.com made a move.

For the pet food and supplies sellers who chose them as the exclusive sales platform, traffic support was carried out, and a certain tilt was given in the search weight.

At the same time, Renaissance Capital invested in Ruipai Pet Hospital and Poqi.com, and also matched two companies to cooperate, launched O2O services, and distributed medicine and food in the same city.

This is just plagiarizing and imitating Pate.com and Pate Hospital.

Coupled with the crazy puppy of investment, Renaissance Capital can be regarded as having put together hospitals, food, and e-commerce, and compared with Pate Holdings, it is only one medicine short.

Guo Kuangchang has a good relationship with Jack Ma, and he also let Ruipai Pet Hospital put on the word-of-mouth network and reached a cooperation with Ele.me Delivery.

There are some sellers on Peter.com who don't mix well believe in their evil and join vertical e-commerce such as Ahri or Poqi.com.

As soon as they joined, Ahri and Poqi.com also fulfilled their promises, giving traffic tilt, and the store business was very good, better than in Pete.com.

The sellers with annual sales of tens of millions on Peter.com hesitated, did not dare to leave Peter.com, and were still on the sidelines.

Sellers with annual sales of hundreds of millions of dollars directly take the meeting of the pet alliance seriously, and they have stores on various e-commerce platforms such as Ahri, Pete.com, and Poqi.com.

Every store is doing well, so it's impossible to give up on any of them.

Ahri and Poqi didn't drive people out, after all, there was no reason to push the business out.

Renaissance Capital was in a hurry and ran around trying to convince these bosses.

These bosses also played Tai Chi, deducing that they needed to hold a board meeting to discuss, or discuss with shareholders.

What's more, they said that they would let Renaissance Capital invest in them, and then they closed the store of Peter.com and worked hard for Boss Guo.

Naturally, it is impossible for Renaissance Capital to agree to this condition, so many companies, how much money does Renaissance Capital have to spend

Hundreds of companies that participated in the inaugural meeting of the pet alliance that day, except for some companies that did not cooperate with Pate Holdings, were willing to gather under the command of Boss Guo, and few other companies were really willing to tear their faces with Pate Holdings.

In particular, when they found out that companies that did not join the pet alliance were supported by Peter.com.

I scolded in my heart, feeling that this time the loss was too big.

As a result, some companies shouted that they wanted to withdraw from the alliance, and at the same time called the senior management of Pate Holdings and invited them to dinner, saying that they supported Pate Holdings.

There are all kinds of living beings, and there is nothing more than this.

The pet alliance engaged in such a big battle, but only poached a group of small and medium-sized sellers, which did not hurt the foundation of Pete at all.

Afterwards, Boss Guo and other initiators of several alliances also admitted at a summary meeting that they and others underestimated the influence of Pate Holdings.

This company has taken deep roots in the industry, and a little action really can't shake the other party's position.

If you really want to shake Pate Holdings, it is not impossible, and it requires a lot of money.

Invest in the brand, or pay to help the brand bear the loss of withdrawing from the shop.

But to do so, the investment is too great.

Poqi.com can't accept so many sellers, and maybe even a large part of it will still flow into the Ahri system.

Ahri is naturally reluctant to pay this money.

For Ahri, the pet market is related to an e-commerce.

No matter how good and extreme Pete is, it can't monopolize the pet e-commerce track.

On the contrary, Pate Holdings is getting stronger and stronger, and it is Renaissance Capital and Xinwang Group, which are players who have made heavy bets in the pet market.

If Renaissance Capital and Xinwang Group are willing to spend money to poach sellers from Petra.com, Ahri is happy to see it, and it can also provide a little negligible advertising traffic.

As for the rest, Ahri is not wronged.

The big allies have calculations against each other, and the small allies are even more grassy, and Boss Guo, the initiator of the alliance, is a little overwhelmed.

A lot of money was also spent, and Boss Guo was naturally unwilling to let Pate Holdings continue to dominate the entire track, and they could only eat some leftovers on the side.

But there are only two ways in front of Boss Guo, one is to stop loss and admit defeat, and eat some leftovers.

The other is to continue to bet, bet heavily, and have a big game with Pate Holdings.

Behind Pate Holdings stood Zhang Yida, Gaoling Capital, and Black Shirt Capital, which made Boss Guo feel a little frightened, and he was far inferior to his own financial resources.

Boss Guo was still unwilling to admit defeat like this, and was ready to go to Taishan Club, Jiangnan Club and other entrepreneur clubs to find a few allies.

The flame of everyone collecting firewood is high, and at the same time, it can also reduce some of his personal investment risks.

Zhang Yida thought that the consortium led by Renaissance Capital would make some big moves, but as a result, there was a small fight, which made everyone make a false alarm.

Including Zhang Sanshi and Shen Beipeng, they were also a little surprised, they did it for a long time, and they didn't even throw out some real money, who would work for you

In fact, the money was still smashed, but it was just invested in high-quality targets such as Crazy Puppy, Poqi.com, and Ruipai Hospital.

This naturally makes the following small and medium-sized enterprises lack motivation and are unwilling to be used as guns.

The integration of Pate Holdings is also being carried out one after another, and the difficulties are mainly concentrated in the medical business group.

More than 1,500 pet hospitals, more than 1,000 corporate enterprises, more than a dozen brands.

With so many hospitals and nearly 20,000 employees, Pate Holdings intends to govern with the model of headquarters functional departments and regional operating departments.

Among them, the headquarters plans to set up ten functional departments, including the finance department, the legal department, administration and human resources, marketing, training colleges, investment and development, beauty sales, information technology, medical technology and expert committees;

The regional operation department plans to set up seven regions: East China, Dawan, North China, Northeast China, Central China, West China and South China.

In order to give full play to the scale effect and prevent large-scale corruption in lower-level hospitals, Pate Holdings has also set up a supply chain department, which is responsible for all the group's procurement needs and warehousing supply support, and carries out procurement in a centralized, transparent and large-scale manner.

In addition, Pate Holdings will integrate the group's Witte International Veterinary College, Midland Wuzhou Advanced Veterinary College, Zhiyue University and Bayside Entrepreneurship University to establish an education and training department.

It not only carries out pet professional medical education for veterinary professionals, but also provides pet grooming professional education, pet industry business education, and recruits students to contribute a new revenue to Pate Holdings.

In addition, the medical business group also plans to set up a team of more than 100 people, which is responsible for the group's informatization construction, creating a unified IT system, and making efforts in cutting-edge technology directions such as big data and AI medical care.