"As soon as Pate Holdings is integrated, it will be a small kingdom of self-sufficiency.

We can produce medicine and food by ourselves, and then sell them in pet malls or offline hospitals.

Peite.com is the country's largest pet vertical e-commerce, and Pate Hospital also has more than 1,500 hospitals, which is the largest pet medical chain in the country.

These two channels are the two largest sales channels for the sale of pet food, supplies and medicine.

The profits we make in food and medicine can support the development of e-commerce and hospitals.

In the long run, it will inevitably suppress the living space of others. ”

Zhang Yida looked relaxed, "I'm not surprised at all that they formed an alliance to deal with us.

The weak and the strong have been there since ancient times, so you don't have to be too nervous. ”

Zhang Sanshi saw that Zhang Yida was so calm, and his hanging heart gradually relaxed.

"This group of people is menacing, there must be follow-up actions, and we still have to be on guard. ”

After speaking, Zhang Sanshi looked at the scene, and the intention to acquire agreement was almost signed.

Some CEOs gather in groups and discuss in low voices, and you can hear keywords such as "pet industry alliance" and "isolation".

Shen Beipeng also noticed this scene, frowned, and said: "It's not enough to be on guard, it's best to take the initiative to attack." ”

Peng Yonghe and a long time ago have heard of the aggressiveness of this king of venture capital, and it seems that the rumors are true!

There was no time to hold any celebratory banquets, so Zhang Yida directly convened the presidents and CEOs of the four major business groups and other company executives, as well as Zhang Sanshi, Shen Beipeng and other shareholders for a meeting.

At the meeting, Zhang Yida went straight to the point: "Let's talk about it, what direction is this so-called alliance most likely to attack us?"

Lu Fenghai said with a sinking face: "I have already snooped, and they plan to remove some pet food manufacturers and drug manufacturers from our mall and hospitals. ”

"Will these people be willing?"

Zhang Sanshi frowned, "This is to push out the money that could have been put in your pocket, and our e-commerce traffic is not inferior to Taobao, Tmall, and Goudong's pet sector."

Who doesn't have a pet now?

On PeTe.com, there is a learning section that teaches you how to raise a pet;

There is a medical sector, which provides online consultation;

There is a pet dating section, through text, pictures, short videos to exchange pet experience;

There is also an O2O service that provides same-city delivery of medical drugs and pet food......"

Zhang Yida smiled, Peter.com is developing more and more in the direction of content e-commerce, and there are many similarities with Xiaohongshu.

O2O service is also a highlight of Peite.com, which used to only provide functions such as online ordering and in-store service.

Now the distribution function has been added, and the offline outlets of Pate Hospital are warehouses, and there are one or twenty hospitals in a big city, and users who live in urban areas have Pate Hospital within a few kilometers around.

Users only need to place an order on Pete.com, and within an hour or two, the delivery brother will deliver pet food and medicine to their homes.

This service is a lifesaver for many lazy friends.

As long as the delivery is fast, money is not a problem, and it is no different from ordering a takeout.

However, because of the small number of Pate hospitals earlier, many cities have not yet entered the hospital, or the number of hospitals is too small, and users in some cities cannot enjoy this service.

If the other more than 1,200 hospitals acquired are integrated, the O2O service of Pate Holdings can definitely reach a new level.

Shen Beipeng interjected: "This is just a slogan of their loose alliance, hundreds of companies, each with their own little ninety-nine, how can it be one heart."

Let's let go out with some benefits, win over a group, attack a group, and then neutralize a group, and we can definitely divide their loose alliance. ”

"What we can give, Poqi.com, E pet mall, and Ruipai pet hospital can also give. ”

Lu Fenghai said, "I'm not trying to grow the morale of others and destroy my own prestige.

It's that they are united, and their power is very large, and there will definitely be a fierce battle between them and us. ”

Zhang Yida thought about it, and the most affected part of the fight must be Pete.com, and the other sectors are fine, and they are not very dependent on external partners.

An e-commerce platform must not only rely on a few pet food brands such as Dogfud, Junbao, and Birigi to support, otherwise it is not called an e-commerce platform, but an online mall for its own products.

"Is there a brand that hasn't joined that Pet Alliance?"

Zhang Yida asked Lu Fenghai.

"Yes, and quite a few. ”

Speaking of this, Lu Fenghai showed a rare smile, "Some of the content of their meeting was revealed to us by several suppliers who have a good relationship with us.

They said that they just wanted to make money in a down-to-earth manner and did not want to take sides. ”

"Tmall and Goudong have also made a choice, and Goudong has also sued Tmall.

The "E-commerce Law" just introduced this year clearly stipulates that e-commerce platforms cannot abuse market advantages and force merchants to choose one of the two.

This not only violates the concept of market economy of fair competition, but also violates the concept of openness and sharing of the Internet. ”

After a long time, he expressed his opinion, "I have also opened stores in Tmall and Goudong before, and I have personal experience of choosing one of the two.

Poqi.com and E pet mall are not qualified to choose one of the two, and it is almost the same for Tmall and Dog Donglai. ”

Lu Fenghai reminded, "Ahri's people also went to the meeting, and the rise of Pete.com, in the final analysis, also moved their cake." ”

He nodded for a long time, "That's a problem." However, it should not be possible to choose one of the two on the surface.

Secretly, it will definitely compete for preferential policies such as traffic support and advertising support to attract brand owners to choose which platform to invest more resources on.

Pette.com has both self-operated business and B2C, and advertising is an important source of revenue, and this market is impossible to give up.

It's just that compared with Ahri, our traffic and volume are not dominant. ”

Zhang Yida said: "It doesn't matter if they really choose one of the two, or secretly make stumbling blocks.

We don't have to rush to clean up the brands that didn't join the bullshit alliance and come to a wave of traffic support.

We also set an example and let these little clever ghosts taste the sweetness.

The game between large companies is about small and medium-sized brands, and they naturally know how to choose when they see that there are interests.

Trying to isolate us is just wishful thinking.

If you don't sell on Pate's website, for some small and medium-sized companies, how much does it lose in a year? Is it Ahri who will pay for it? Or Xinwang Group and Renaissance Capital?"

Zhang Yida said that he was very confident, and the GMV of Peite was more than 20 billion a year, and the actual turnover of more than 10 billion yuan after removing the water such as returns and cancellations.

The proportion of self-operated business is less than 20%, and the other 80% is sold by other brands.

Pete is a platform, and it will not be said that it only pushes its own products to eat alone, and if it does, Pete will not be able to go today.

I'm afraid that the bosses of some small and medium-sized companies will be fooled and lame by the pet alliance, and I really think that Pete will let their products flood the entire e-commerce platform without giving them a way to live.

Lu Fenghai also roughly understood Zhang Yida's thinking, nodded and said: "I know, if a brand withdraws its store, we will give the traffic to other brands."

Larger brands also have annual sales of hundreds of millions of yuan on our platform, and they are also operating on Taobao, Tmall, and Goudong.

I don't believe that they can sell 100 million more products through Taobao and Poqi.com through their vertical e-commerce. ”

Hearing Zhang Yida say this, Lu Fenghai has figured out a lot, and his own company is ready to be.

Really fighting with several large platforms, although there are losses, but the most seriously injured are these small and medium-sized manufacturers.

These little bosses are not stupid people, they are all masters who don't see rabbits and don't scatter eagles, Ahri and Pochi Net, they don't take some interests that are enough to impress them, I'm afraid they won't come to backstab Pete Net.

Preparation still has to be done, just in case.

"If, I mean, all the brands have withdrawn from the store and run away. ”

Zhang Sanshi thought about it and felt that it was unrealistic to run all of them, so he said: Or run halfway, how much impact will it have on us?"

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