Yang Jie said: "The technology research and development between so many subsidiaries within Huaxing Group is shared, and this time Jaguar Land Rover is integrated into this system, I hope Jaguar Land Rover can make good use of these technologies to make the best brand value and core competitiveness of Jaguar Land Rover." ”

"Do you have any specific ideas on how to enhance the value and competitiveness of the two Jaguar Land Rover brands?"

"Mr. Yang, I have some ideas. ”

Dr. Schweeder put down the pen in his hand and said.

"Dr. Schweed, tell me what you think. ”

"I think there's nothing wrong with the Jaguar range of models focusing on high performance and Land Rover models focusing on luxury, and I think we need to be the best at that. In addition, we have not done enough in terms of special customization and product upgrades, and our service content in this area needs to be strengthened. ”

Yang Jie nodded.

"Yang Shao, I also have some ideas. ”

At this time, Li Danian, who was transferred from Zhongyuan Automobile Company and was in charge of marketing, spoke.

"Let's talk about it. ”

Yang Jie said with a smile.

"The Jaguar Land Rover brand is aimed at people who are at the top of the social spectrum, and I think we need to do more research and research the needs of these customers in order to be more competitive with other luxury car brands. ”

Yang Jie nodded: "The principle of people-oriented, customer first must not be thrown away at any time." However, Jaguar Land Rover's market positioning in China must work hard, I don't want to be like Jaguar Land Rover, a luxury brand with aristocrats and elites as the main target customer groups in China, to pay great attention to the selection of user groups in China, and not to let those typical nouveau riche and a large number of low-level groups with low literacy and cultivation become the main users of these two brands, especially those with big gold chains and small gold watches, and three meals a day of small barbecue social big brother groups. If you let these people become the main customers, and let the public tie these people to the Jaguar Land Rover brand, it will be very harmful to the brand. We really appeal to the elite of pilots, lawyers, business executives, high-tech people and so on, so that the public thinks of the Jaguar Land Rover brand with the impression of sport, elegance, luxury and high-tech. ”

He looked at Li Danian and said: "Not only in China, other emerging markets should also pay attention to, we must find out the market positioning, we want to build these two brands well, we must select the right user groups, I have no specific requirements for the sales of these two brands, but the brand value must be established." ”

"Okay, Yang Shao. ”

Li Danian nodded and said, he didn't expect the big boss to think farther than him, the person in charge of brand marketing, in this regard, and he was also embarrassed in his heart.

Dr. Schweider was also quite surprised when he heard Yang Jie's words, he thought more about the content of the Jaguar Land Rover car product itself, but his big boss obviously has a more keen and accurate understanding of marketing and branding, and he is also extremely convinced in his heart.

"As I said, we don't have a clear target for the sales of these two brands, but I hope that the profit per car will be significantly higher than before. ”

Yang Jie's eyes swept over everyone, "Now the major automobile manufacturers are racking their brains to reduce production costs and improve their profits, everyone is an expert in this area, what do you think?"

Since the big boss asked questions, the management of Jaguar Land Rover has put forward their own suggestions.

John Bull's domestic labor costs are too high, and the company's management is also relatively unanimous, all of whom advocate a comprehensive technical upgrade of Jaguar Land Rover's two factories, replacing labor with more robots and digital equipment, and establishing an internal network system to minimize inventory costs.

In fact, in order to reduce costs, major automobile manufacturers have tried their best to use information technology in terms of production, procurement, logistics, sales and other links, and Zhongyuan Automobile Group Co., Ltd. is naturally playing very slippery with the help of Huaxing Group Company, and the degree of modernization is no worse than that of these automobile manufacturers.

Zhongyuan Automobile Group has long built a large-scale information management system, which has opened up the production workshop, warehouse, logistics, suppliers and dealers, and the workshop has realized flexible production, and a factory can produce different kinds of vehicles.

Different models in the production workshop of Zhongyuan Automobile Group can be manufactured smoothly through the same production line, mainly relying on the control of IT flexible manufacturing control system for production.

Each car entering the workshop has a production number assigned by the system, and the machine can perform different work tasks on it accurately according to the different numbers of the vehicles.

When the product arrives at the manual assembly station, the required materials will also arrive at the workers' hands under the system arrangement, and the workers can complete the assembly work correctly according to the manufacturing information label pasted on the left side of the front of the body and corresponding to the production number.

In terms of the degree of informatization and automation, Zhongyuan Automobile Group will never be worse than any automobile manufacturing giant.

Of course, flexible production has also brought huge returns to Zhongyuan Automobile Company, saved a lot of production costs for Zhongyuan Automobile Group Company, and always kept the profits of the group company at a very high level.

Moreover, with fewer production lines can meet the increasing number of customer orders, Zhongyuan Automobile Group can concentrate more resources on production and design, accelerating the replacement of models, and the current Zhongyuan Automobile Group can be said to be the fastest speed of model replacement.

However, what Yang Jie and Li Jianfeng most want to introduce to Jaguar and Land Rover is the digital prototype platform technology.

In the automotive industry, virtual design began with the Forde Group of Companies, which invested $6 billion in the 80s to design the new brand "Mondeo", which integrates the essence of car manufacturing from all over the world, from the chassis to the engine to the windshield to carry out a new design.

In order to complete the work quickly and with high quality, the automotive design studio in Cologne, Germany, used virtual design technology to complete the 3D design, manufacturing and experimentation of the car in a computer, and the final design was completed 13 months ahead of the original plan.

However, the virtual design of many automobile manufacturers is mainly focused on the automobile design stage, but through the efforts of the digital simulation and simulation software department of Huaxing Group, the virtual design has now included all the processes of R&D, design, production and manufacturing.

Automotive design is the first and most time-consuming part of the automotive value chain. Generally, it is necessary to go through the steps of concept car proposal, hand-drawn preliminary design, renderings, clay model making, prototype car, wind tunnel experiment, road test and real vehicle collision experiment.

Before computers enter the automobile design process, the design and development departments of automobile manufacturers first draw drawings with pencils and rulers, communicate with the inside and outside of the company with the drawings, and make physical models according to the drawings, and then further make stamping dies according to the models.

However, after the introduction of the digital prototype platform system developed by Huaxing Group Company, when the digital prototype is completed, the prototype has been completed on the computer from concept to prototype production, manufacturing and testing.

This system allows the product development department of Zhongyuan Automobile Group to work on the same platform as the purchasing department, production department and even the sales department.

The sales department will pass the market demand information to the designer, the designer can also tell the purchasing department the characteristics of the parts needed, and the production department will design the assembly line according to the possible situation of the new product, through the participation and collaboration between different departments, Zhongyuan Automobile Group has shortened the standard product development cycle that originally required 27 months to 10 months now!

In other words, it takes less than a year for Zhongyuan Automobile Group to develop an automobile product from design to manufacturing.

When the designers of the Central Plains Automobile Group Company were making technical improvements for the new cars, the general manager of marketing and sales was already preparing the car sales plan and negotiating sales cooperation with dealers, and the global purchasing department had also begun to sort out the purchase orders and started a new round of procurement negotiations with the parts suppliers.

Even before the launch of the new car, R&D departments in various places, tens of thousands of miles apart, had already begun to work collaboratively around these models.

When the small batch of prototypes is finally fixed after completing various practical test sessions, it will be unveiled at some auto shows, and when it is unveiled, it will appear in experience stores around the world and a large number of dealer booths in a few days.

In the domestic market, the number of new cars launched by Zhongyuan Automobile Group is almost three times that of its competitors, and the update speed is dizzying, and the rapid update of new products helps the company firmly grasp the wallets of customers, so that sales revenue and market share can increase rapidly.

Of course, the Jaguar Land Rover brand is not a high-volume car model, but the biggest benefit of introducing these systems is to minimize costs and increase profit margins.

The brand value of Jaguar Land Rover is not much worse than that of BMW Group and Mercedes-Benz or Porsche, which are almost 100 years old brands, and now these two brands have fallen into the hands of Yang Jie, he certainly hopes that these two brands can help Zhongyuan Automobile Group to further enhance the brand value and make money.

Now the price of the car brands produced by Jaguar Land Rover is basically about 100,000 US dollars, and it can sell more than 200,000 vehicles every year.

For these two brands, Yang Jie did not plan to let Zhongyuan Automobile Group Company take money to milk, but let Guanghua Bank milk the brand, until these two brands completed a comprehensive transformation and upgrading to achieve their own hematopoietic blood supply.

Now Jaguar Land Rover does need a lot of funds to milk, as long as the comprehensive transformation and upgrading of this subsidiary is completed, it can also bring a steady stream of funds for Huaxing Group Company.

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