Chapter 62: Rub on the ground

Early the next morning, Xu Yiyang went to the Yingzhou Daily office first.

In the whole Yingzhou, there has always been only one newspaper, "Yingzhou Daily".

Although Yingzhou has a population of more than 2 million, the circulation of this newspaper is not small, but it has nearly 100,000 copies.

This is mainly because of the subsidy of the municipal party committee, from the municipal party committee to the organs and units of districts, counties, townships and villages, it is one per person;

In addition, the city's enterprises and institutions also order in bulk, and basically one per person can do it;

Moreover, this newspaper is sold very cheaply, five cents a copy, not to mention the large quantity and low price, and it is also some local news information, so many citizens also like to order a copy to read every day.

Xu Yiyang came to the newspaper office to plan to advertise for enrollment in tomorrow's Yingzhou Daily.

Didn't Lin Tianyi just open an English speaking training class? She also spent money to put an advertisement on the third page of the Yingzhou Daily, wanting to recruit students with great fanfare.

At such a critical time, if she doesn't come out to rob her of a wave of business, she is sorry for the special care she gave her before.

Xu Yiyang was going to use a comprehensive suppression method this time, so he aimed at Lin Tianyi to fight.

She wanted to eat the students she couldn't eat, so she immediately expanded her enrollment with great fanfare and cut off her student source.

To build a training institution, students are the foundation of everything.

The boss of every training institution will calculate a student profit and loss point, which is probably how many students are recruited, so that the cost of his training class can be equalized, so that the number of students will make money if it exceeds this profit and loss point, and lose money if it is lower than this point.

The kind of tutoring that teachers tutor at home, because there is no direct cost, the profit and loss point of the student is one person;

The kind of small training classes that rent bungalows in shantytowns are low-cost, and the profit and loss points of students are estimated to be only seven or eight;

Xu Yiyang found out from Lin Tianyi's previous advertisement that the site Lin Tianyi is renting now is a two-story shop on the commercial street.

Even if it is a second-floor shop, the price must be much higher than that of the Children's Palace, which means that her operating costs will be very high.

If she can't recruit enough students, she probably won't last long.

Moreover, the so-called English teacher of Quancheng Key High School mentioned in her advertisement is vague.

First, I didn't say who the teacher's surname was, and second, I didn't say which middle school the teacher taught, which school she graduated from, and what academic qualifications, so she shouldn't have too strong appeal, and it should be easy to suppress her comprehensively.

……

When he came to Yingzhou Daily, as soon as Xu Yiyang mentioned that he was here to advertise, he was immediately invited into the office of the person in charge, and the other party's attitude was so good.

Now the advertising department of Yingzhou Daily is scratching its head every day to generate income.

This is because the amount of bonuses and benefits paid by the entire newspaper every month basically depends on whether the advertising revenue generated last month was good or bad.

Because of this, they are very attentive to the advertising business, and the advertising space of different sections and sizes is clearly marked, and the price is transparent and child-free.

Moreover, he is active and has a cordial attitude, which is really the most unpretentious organ unit that Xu Yiyang has ever seen.

However, the tertiary industry in Yingzhou itself is not developed, so few people spend money on advertising, so most of the time, advertising resources cannot be sold.

As soon as Xu Yiyang came up, he directly consulted the price of the entire front page.

The front page advertisement is the entire front page in addition to the title information, date information, other areas are used for advertising, which can be said to be the most heavyweight advertising space of a newspaper.

The reason why Xu Yiyang wanted to buy a front page as soon as he came up was to press Lin Tianyi's training class on the ground and rub it desperately!

The offer he made was: front-page advertisement, 6,000 yuan a day from Monday to Friday, and 8,000 yuan a day on Saturday and Sunday.

The front page of the newspaper resembles the presidential suite of a hotel, all priced expensive, but all selling poorly.

The hotel's presidential suite is empty all year round, 365 days a year, sometimes at least 300 days.

But even so, the unit price of the presidential suite is still very expensive, and hotels rarely sell it at a reduced price.

It's the same with the front page of the newspaper, not many people buy it, but the price must not be low.

Xu Yiyang didn't think much about it, and asked the other party directly: "If I want tomorrow's front page, is it too late now?"

"Just in time. The other party smiled and said: "We are very efficient, and we are usually in time before six o'clock in the afternoon." ”

Xu Yiyang said: "Okay, then I want it." ”

Subsequently, Xu Yiyang and the staff of the newspaper set up the content and layout of the advertisement, and directly paid the full amount of 8,000 yuan for the advertisement.

Tomorrow, early Saturday morning, Xu Yiyang's entire front-page advertisement will be published in Yingzhou Daily.

When the time comes, it will definitely catch that Lin Tianyi off guard.

Coming out of the newspaper office, Xu Yiyang made an appointment with the boss who sold teaching aids to deliver them to the door in the afternoon.

Immediately afterwards, I went to the furniture city and bought a few sets of containers, shelves, and four-seater benches for public places and bus stations.

Fortunately, these are in stock, pay in the morning, and they can be delivered to your door in the afternoon.

After ordering these, Xu Yiyang called Li Nan from the advertising store again and asked when the batch of stationery he customized would arrive.

Li Nan's reply to him was that the car would arrive at the Yingzhou bus station at five o'clock in the afternoon, and he would pick up the goods at that time and send them to the Children's Palace.

Xu Yiyang was very satisfied with this efficiency, and asked him to help him order 3,000 sets of lanyards and plastic shells for the class card.

After eating at noon, Xu's mother heard that the Children's Palace was going to enter the desk and counter in the afternoon, so she had to follow Xu Yiyang to the Children's Palace to help.

Xu's mother is now at the stage of being unemployed at home, and she has nothing to do at home in her early forties, and she is a little uncomfortable.

Xu Yiyang thought about it, his mother couldn't be idle at home, and it just so happened that he also needed help from a trustworthy person, so it was better to let his mother come to the Children's Palace to give him a hand in the future.

As soon as he told his mother, his mother naturally readily agreed, and he was panicking at home, and it would be better to have something to do.

The mother and son came to the Children's Palace together, and the truck transporting the teaching aids also arrived downstairs at the same time.

The brand-new desks and chairs were moved upstairs and placed neatly by the workers, and then they installed the blackboard and lectern, and the atmosphere and feeling of the classroom came out at once.

Soon, more than a dozen sets of benches for counters, shelves and resting also came, and Xu Yiyang asked the workers to place all of them in a classroom closest to the staircase.

In the future, this classroom will be used for hospitality, sales and rest, and some stationery can be sold to students, as well as snacks and drinks, and parents can also rest here.

Xu's mother immediately said: "From then on, my mother will come over every day to help you sell things." ”

Xu Yiyang said with a smile: "You don't need to sell things in person, recruit two little girls to come over, and be responsible for hospitality, registration, and sales, you can just take care of the process and finance." ”

Xu's mother said: "Mom doesn't understand finance, and I'm afraid that I can't manage it well." ”

Xu Yiyang said with a smile: "Our simple and direct business, it is very easy to manage money, students have registration forms, who registers, who renewes, collect a sum of money, it is very simple, and the tuition fee is 100 yuan, no fraction, it is very convenient to settle accounts." ”

"As for the retail business, as long as we set the price, remember how much we put in, how much we shipped, how much we stocked, and how much we stocked, and this information was calculated, it would be no problem for each other to be able to match each other. ”

Mother Xu thought for a moment and nodded lightly: "It doesn't sound difficult, as long as you are careful, you should be able to do it, Mom try hard." ”

Xu Yiyang said with a smile: "That's really good, I can't trust others to manage money, and I will let my mother be responsible in the future, and my son will give you a salary of 10,000 yuan a month." ”

"10,000?" Xu's mother exclaimed in surprise and blurted out: "How can my mother ask for your salary and pay back 10,000 yuan, my mother can't earn 5,000 yuan a year." ”

Xu Yiyang said with a smile: "Mom, 10,000 yuan is not for yourself, it is to subsidize the family, as for the rest of the income, I want to save it first, and it will be convenient to do something at any time in the future, don't be angry." ”

Xu's mother hurriedly said: "Look at what you said, Mom is not angry, the money you earn, of course, you are in charge, if you really give it to Mom, Mom doesn't know what to do." ”

Xu Yiyang said with a smile: "Then let's make up our minds, and we will officially go to work today." ”

"Okay!" Xu's mother said with a smile: "I can be considered a part-time job for my son!"

Xu Yiyang said: "By the way, Mom, you see if there are any familiar girls around 20 years old, who are down-to-earth and willing to work, and want to find a job, recruit two of them." ”

Xu's mother said, "Okay, Mom is looking for you to find something." ”

Xu Yiyang asked again: "How much is the right salary for this kind of salary?"

Mother Xu thought for a while and said, "Young girls are easy to find a job, and they can work as a shopping guide, waiter or something, and they have three or four hundred yuan a month." ”

Xu Yiyang nodded and said, "That's it, let's give five hundred a month, don't ask for anything else, just ask people to be down-to-earth and willing to work." ”

"Okay. Mother Xu nodded and said with a smile: "Five hundred a month, I'm afraid I have to rush to come." ”