Sun Hongbing understands all the truths that Zhang Yida said.

But let him sell LeTV's film and television copyrights cheaply, he can't do it.

He did not reply to Zhang Yida positively, but chatted with Zhang Yida about short videos and even big entertainment.

"If you want to do big entertainment, without copyright, it will always be a short board.

It can't even be said to be a shortcoming, but a necessity.

Zhonghe Group is a well-deserved overlord in the field of short videos, but in the field of entertainment, it can only be said to be a newcomer. ”

Sun Hongbing smiled in his eyes, why did Zhonghe Group buy the film and television copyright in LeTV's hands?

In addition to LeTV, who can sell the copyright to Zhonghe?

I'm afraid I wish there was one less competitor!

"Mr. Zhang, it's better to be like this, you come to LeTV, and Sunac will retire as a minority shareholder.

After integrating LeTV's resources, Zhonghe will definitely be able to make some achievements in the field of entertainment. ”

Sun Hongbing looked at Zhang Yida expectantly, but the latter disappointed him.

Zhang Yida's head shook like a rattle, "Zhonghe's financial resources are not so strong, so we can only make a small fuss." ”

What are you kidding, trying to fool me into being a pick-up man?

How deep the pit is for LeTV, you will know after a while.

Sun Hongbing saw that Zhang Yida was not in the trap, nor was he reluctant, so he chatted with Zhang Yida about copyright transactions seriously.

"It is impossible to get a copyright worth more than 6 billion for 1 billion. ”

Sun Hongbing is very serious, because he knows how high the value of these copyrights is.

For Youaiteng, it's just the icing on the cake.

But for the long video Xinding Zhonghe, it is no less than sending charcoal in the snow.

A new long-form video platform that doesn't have enough content. Even if there is a quick way to attract traffic, what if you can't keep users!

Sun Hongbing has a big appetite, and these depreciating copyrights still want to sell Zhang Yi for 50 billion.

No matter how much money you have, you can't waste it like this? Besides, these copyrights are all old movies and TV series, and they can only be regarded as a kind of existence.

Therefore, Zhang Yida does not recognize the price of 5 billion.

He retreated and said to Sun Hongbing: "Mr. Sun, we don't want exclusive copyrights, you just give us a broadcast license." ”

This is also the way LeTV took in the previous life, distributing the copyright to a number of video platforms.

Of course, if you sell it like this, the price will definitely not be as expensive as the solo broadcast.

Sun Hongbing has no opinion, one platform sells hundreds of millions, maybe it can sell dozens of billions.

This is much more cost-effective than selling it to Zhang Yida at a price of 1 billion cabbage.

So after a brief discussion between the two, the cooperation was finalized.

For Zhang Yida, the goal he wants to achieve is almost achieved.

He didn't want to rely on these old movies and old TV series to form such a powerful moat.

Because it can't be done at all!

After all, people who like to watch old movies and old TV series are in the minority. In order to attract new users and even increase the payment rate, you have to rely on self-made and copyright to buy the latest content.

Times are changing, and so are the aesthetics and tastes of the audience.

After the braids became popular for a while, everyone got tired of it, and maybe one day they wanted to see the Ming Dynasty again.

After the cooperation framework is finalized, the specific details, and the price at which each drama is authorized to Rocket Video, are to be docked by the people below.

Zhang Yida chatted with Sun Hongbing about Boss Jia again.

"Lao Jia is one of the few people in China who has an entrepreneurial spirit, which is very rare. Entrepreneurship is risk-taking, and opportunities and risks are equal. It's normal for entrepreneurs to fail......"

mentioned this little fellow, Sun Hongbing did not accuse the other party, but said good things about the other party.

Zhang Yida didn't say much, so he could only nod and agree: "You can't judge heroes by success or failure!"

"LETV TV, LETV, LETV Sports...... This set of things, except for cars, is all good things.

There is a very good foundation!

From the Internet to hardware, from copyright content to ecological layout.

It can be said that in addition to the traffic advantage, other things of BAT are not necessarily comparable to LETV.

In fact, Zhonghe Group and Ruixiang Group digest LeTV, and there will be a stepwise growth ...... in all aspects of the layout."

Sun Hongbing still didn't give up, and began to sell LeTV to Zhang Yida again.

Zhang Yida did not ramble this time, but replied positively: "These things have a deep mark of Boss Jia.

Even if I take it, change the name, and re-label it, I can't change the deep-rooted impression it has in the minds of the Chinese people.

As Mr. Jia's credibility went bankrupt, so did the credibility of these things. ”

Sun Hongbing looked thoughtful and did not persuade Zhang Yida again.

......

"Director Hou, Director Kong, Director Li, hello!"

Under the recommendation of Li Ruigang, Zhang Yida met the Noon Sunshine Triumvirate in a private club.

For Zhang Yida's politeness, the three of them are still very useful.

Although their combined worth is not a fraction of Zhang Yida's, those who engage in art must like to be respected.

After a few words of greeting, Zhang Yida directly explained his intentions: "Zhonghe Group wants to make its own long video platform and make its own content."

There are so many film and television series production companies in China, and the reason why I appreciate the noon sun the most.

It's because you are indeed using the spirit of craftsmanship to create works, instead of chasing traffic stars and giving up on sticking to the content. ”

Zhang Yida's words undoubtedly resonated strongly with several directors.

Over the years, capital has entered the entertainment industry, which has really distorted a lot of art.

Sky-high salary, traffic hype...... They are also helpless.

Although they can't reverse the trend, they have also been sticking to their philosophy.

Based on the content strategy, we continue to cooperate with veteran actors to give the audience the best content presentation.

Li Ruigang smiled: "Zhang is always very sincere. He promises to invest in Noon Sunshine, but doesn't interfere with your content creation.

It's just that Noon Sunshine needs to set up a team to focus on online dramas, and then it will be broadcast exclusively by Rocket Video.

In addition, the two short video platforms of Doushi and Kuaishou will also help promote online dramas. ”

Hou Hongliang, the chairman of Noon Sunshine, did not reply positively, but gossiped.

"Some time ago, I took a key team to inspect Hollywood film and television companies.

Content-driven path, we don't deviate.

In addition, we decided to cancel the artist agency business and focus all of the company's efforts on content production.

Because only in this way can we continue to produce high-quality dramas, instead of making money in a hurry. ”

Zhang Yida nodded, "Making money is currently second to Zhonghe Group, and what we urgently need most is high-quality content."

Of course, it's best not to lose money.

My idea is that Noon Sunshine will make the online drama, and Zhonghe Group will buy it.

The content is up to you, we don't interfere. There is only one requirement, it must be boutique.

In addition, we can also fund film and television production funds. Some or all of it is fine.

At the same time, as an employer, it is still the same sentence, and does not interfere in creation. ”

Kong Sheng, the director of Ode to Joy, asked, "Is there a restriction on the subject matter?"

Zhang Yida shook his head, "As long as I can pass the trial, I don't care about anything else." ”

Kong Sheng asked again: "What about the actors?"

"You choose!"

Another director, Li Xue, didn't believe in Zhang Yida's promise.

He asked: "Then does Noon Sunshine need to sign any listing VAM agreement?"

Zhang Yida shook his head and smiled, "There is no need, one more and one less listed company does not matter to me."

What I want to see is a series of high-quality TV series supporting rocket videos, comparable to or even surpassing Youaiteng. ”

Several people finally understood Zhang Yida's logic.

This is not looking down on the small money of film and television production, but the influence of the long video platform.

However, they didn't doubt Zhang Yida's words, because they did have this capital.

Several people glanced at each other, and Hou Hongliang asked, "I don't know how much Mr. Zhang wants to invest?"

Zhang Yida smiled: "What is the current valuation of Noon Sunshine?"

"9 billion yuan!" Hou Hongliang replied.

This is similar to the data investigated by Zhang Yida, and the noon sunshine of so many popular TV series has been worth this price one after another.

"How about investing 3 billion yuan? The post-investment valuation is 12 billion yuan, accounting for 25% of the shares. ”

Hou Hongliang was a little embarrassed, "It's too much! In fact, an investment of 1 billion is enough." ”

Zhang Yida waved his hand and said with a smile: "Since you want to do a good drama and benchmark against HBO, you should know how expensive it costs to make exquisite content."

Even if the money doesn't have to be spent on hiring sky-high actors, it is inevitable to invest a lot of money if you want to do a good job in Fuhuadao. ”

The three of them set their sights on Li Ruigang, because Huaren Culture is now the majority shareholder of Noon Sunshine, and they want to hear his opinion.

Since Mr. Zhang is so optimistic about the noon sun, we can't refuse his kindness.

As long as there is more high-quality content in the future, it will be the best reward for him. ”

Hearing Li Ruigang say this, the three of them no longer shirked, and readily agreed to Zhang Yida's investment.

......

"Launched a rocket video, engaged in a rocket 101 variety show with Canxing Culture, and invested in Noon Sunshine, this big move has been a bit too much recently. ”

Zhang Yida looked at Zhang Lan and said with a smile: "Where is this?"

Zhang Lan was startled at first, and then asked, "What else is there to do?"

"Establish Zhonghe Pictures!"

Zhang Lan frowned, "Wouldn't you be too anxious? We don't have much experience in film and television!"

"First of all, focus on film and television investment. ”