"Sweet potato video?"

Tian Ming frowned and thought for a while, and finally remembered.

Isn't this a product of Zhonghe Group?

Compared with Doushi and Kuaishou, sweet potato video is much less famous, and has been doing a sinking market, and the users are also some middle-aged men, mainly living in third- and fourth-tier cities.

Will this work?

Tian Ming expressed his question, "Mr. Zhang, according to your description, we are going to make a women's group talent show." But I'm worried that this doesn't match the user tone of sweet potato videos, right?"

Zhang Yida didn't expect Tian Ming to be so knowledgeable, and he said the core problem in one sentence.

Sweet potato video is now positioned very awkwardly, and it was originally a product launched to clamp Kuaishou.

After the acquisition of Kuaishou, this historical mission came to an end.

The new mission is to develop long videos, and tear off a piece of meat from Youaiteng when the pattern is divided.

Therefore, product positioning, user tonality, and community atmosphere all need to be greatly modified.

Zhang Yida smiled, "Is this simple, jitter-visual user young? Nearly 200 million daily active users, all of which can be imported into sweet potato videos."

But what we are currently lacking is content and copyright, and we are also making up for this shortcoming. ”

Li Ruigang was silent on the side, Zhang Yida's appetite was far greater than he imagined.

This is to use Zhonghe Group's traffic advantage in short videos to enter the long video track!

As for whether the follow-up will be like Ahri and Penguin, a big entertainment sector covering the upstream and downstream will come out.

He can't predict it yet, but it should be a high probability event.

If you do this, you will inevitably become enemies with the three BAT families.

Ahri and Qiandu are just that, and penguins are not easy to deal with.

In addition, most importantly, Penguin is also a shareholder of Zhonghe Group.

If Li Ruigang was just an outsider, he wouldn't think about it so much.

But now he's not an outsider!

After Kuaishou was acquired, the Chinese Media Industry Investment Fund's holdings in Kuaishou were exchanged for shares in Zhonghe Group.

Although the shareholding ratio is not high, only 0.35%, it is worth more than one billion yuan.

So as a shareholder, he felt the need to express his views.

"Mr. Zhang, ......"

In front of Zhang Yida, Li Ruigang did not rely on the old and sell the old.

Instead, he talked about the three Youaiteng in a very gentle tone, "iQiyi's loss last year was more than 3 billion yuan, and the content cost was more than 10 billion yuan......

Ahri Entertainment's loss in a quarter is 3 billion yuan......

Penguin's annual content cost is more than 40 billion ......"

After speaking, he looked at Zhang Yida and added a few more words: "I understand your worries, because high-quality content is traffic." But I don't agree with the big fight at this stage, and the background of Zhonghe Group is still much worse than the three BAT.

The three of them are supported by their main profitable business, and there is a steady stream of bullets.

And what about Zhonghe Group? The major business segments have not made a significant profit, right?"

Zhang Yida smiled and nodded yes.

As soon as Li Rui saw that Zhang Yida had a good attitude of acceptance, he said a few more words.

"Build a high wall, accumulate grain, and slow down your reign! I give you this sentence.

In the next two years, Zhonghe Group has made breakthroughs in revenue and profitability.

For example, 100 billion revenue and 10 billion net profit. I think it's not a big problem to lose more than 10 billion yuan in the entertainment sector every year. ”

Zhang Yida also knows that Zhonghe Group is still very weak, or fat.

There are only users, but there is no profit. Financing can't be endless, after all, at this stage, it's really time to come up with some outstanding results.

Compared with Ruixiang Group, the profitability of Zhonghe Group is far from the same.

In the final analysis, it's still usury to make money! The revenue is not high, but the profit margin is frighteningly high.

Zhang Yida pondered for a while and said: "The big entertainment sector will not be fully launched at present.

The launch of a long video is also a powerful counterattack to some recent events.

They want to go from long videos to short videos, and I can't be indifferent, right?"

Li Ruigang nodded, this is also true, several giants have been moving frequently recently, and it is very much aimed at Zhonghe Group.

In the mall, Mr. Yes is a must-have.

If you stab me in the heart, I will be more ruthless than you, fighting for my injuries, and I will also take revenge.

Only by showing this kind of desperate Saburo spirit will the enemy be jealous.

The Chinese Cultural Foundation does not have a stake in BAT, so he must be on Zhang Yida's side.

"Okay, Mr. Zhang, what do you need me to do?"

Zhang Yida was waiting for this sentence. As a state-owned cultural and entertainment fund, the Chinese Cultural Industry Fund has a lot of layout in the domestic entertainment sector.

He has many companies that he wants to cooperate with or invest in mergers and acquisitions, and they are all inextricably related to Chinese culture.

"I want to buy Noon Sun!"

Li Ruigang frowned when he heard this, and then shook his head again and again, "It's very difficult to do! Or almost impossible." ”

"Why?"

Li Ruigang explained: "Hou Hongliang is very stubborn, and he didn't want to be affected by capital back then, so he left Shanying.

Now you want to buy his company, and he definitely doesn't want to. ”

Zhang Yida scratched his forehead, in the big entertainment territory he expected, a film and television production company is indispensable.

And the company Noon Sunshine is called the conscience of national dramas. It has produced a series of excellent TV series such as "No War in Peking", "Langya Bang", "The Pretender", "Ode to Joy" and so on.

Li Ruigang also said: "It is useless to buy a company, and the best way is to buy shares."

Because the three bosses of Noon Sunshine are producer Hou Hongliang, directors Kong Sheng and Li Xue.

Without them, the company's core assets are gone. A few of them are the guarantee of ratings. ”

Zhang Yida asked: "Can they accept the shares?"

Li Ruigang shook his head, "It's hard to say, they have suffered the loss of capital." If you want to invest in their company and let them develop synergistically with sweet potato video, then it probably won't work!"

"It's not okay to pull a team to specialize in online dramas? It also does not affect them to shoot other TV series. ”

Li Ruigang thought for a while, "In that case, you can try it." I can help you get them out, but I can't guarantee how things will turn out. ”

"No problem, you're in charge of making appointments!"

Zhang Yida looked at Tian Ming again and said with a smile: "Mr. Tian, how is it?

Tian Ming set his eyes on Li Ruigang, and the latter said: "In this way, the sweet potato video is still a little thinner at present."

If it can reach 50 million daily active users before the program is broadcast, it will be broadcast exclusively on sweet potato video.

Other than that...... Production cost ......"

Zhang Yida understood what he meant, nodded and said: "The proportions can be discussed, and we have no problem coming out." ”

If it weren't for the fear that Canxing Culture would not work hard, Zhang Yida would have wanted to pay all the production costs.

For the sake of conservatism, it is still necessary to tie the other party to the chariot. If you pay for it, you will be serious about it.

As for 50 million daily lives, it shouldn't be difficult to work hard.

Tian Ming said again: "And the name of this sweet potato video! I think it's a little inappropriate."

I'll speak straight, Mr. Zhang, don't mind. ”

Zhang Yida chuckled, what is there to mind about this.

The reason why it is called sweet potato is that it was also thought of being more down-to-earth and promoting it in the sinking market.

If it is converted to a young user market, it is indeed necessary to give a more fashionable name.

After thinking about it, Zhang Yida said: "How about calling a rocket video? Logo to make a cartoon rocket, and then the APP startup page will complete a special effect of rocket launching." ”

Li Ruigang smiled: "I think it's okay, the name is just a code name, the most important thing is to have good content and good products to attract people." ”

Then Zhang Yida chatted with Tian Ming again, and temporarily named the variety show "Rocket Girl 101".

This variety show has appeared in South Korea for 16 years, and it has now reached its second phase.

The name is "PRODUCE101", and it is contested by 101 female trainees from different entertainment companies.

Therefore, if the Chinese want to engage in this variety show, they also have to find Koreans to buy copyrights.

Tian Ming knows why it's called Rocket Video, this is bundled marketing!

……

"Mr. Sun, hello!"

Zhang Yida met with Sun Hongbing, the boss of LeTV, who had just taken over LeTV, in a high-end club.

Since Boss Jia left in July, LeTV has been taken over by Sunac.

Sun Hongbing became the new chairman of LeTV. The price is also expensive, and nearly 17 billion has been invested before and after.

After the white knight entered, he realized what a muddy water he had waded in.

So as soon as he heard that Zhang Yida wanted to talk about cooperation with him, Sun Hongbing agreed to meet as soon as possible.

"1000000000000000000000000000000000000 ”

Zhang Yida is also very direct, and he came up and said his purpose, what he wants is the copyright that LeTV has hoarded for many years.

Sun Hongbing didn't smile, "Mr. Zhang, you're taking advantage of the fire to rob."

The original book value of LeTV's film and television copyright is 10.478 billion yuan!

10000000000000000000000000000000000000000000000000000000000000000 ”

Zhang Yida said with a smile: "It was originally worth 10 billion yuan, but now it's not shrinking?

These copyrights, over time, will continue to depreciate and become a landmine that affects LeTV's performance.

Since Mr. Sun plans to integrate LeTV's resources, I think he should travel lightly and get rid of these burdens. ”

Sun Hongbing's Qi cultivation kung fu is very home, and he is not angry at all at Zhang Yida's words.

said calmly: "If these copyrights are sold, what is the value of LeTV?"

Zhang Yida smiled, "Now all major video platforms are making their own content, and LeTV has basically made no achievements in this regard since it launched the promotion of the crown princess."

Since the breakage of the capital chain, LETV's user payment rate and advertising investment have been greatly affected.

If the platform is to get back to normal as soon as possible, it will have to launch new quality content.

Of course, you have to spend money to make new content, and the investment is quite expensive.

Sunac has invested 17 billion yuan, do you want to continue to increase investment?

The best thing to do is to let LeTV return the funds as soon as possible and let the platform resume normal operations.

Otherwise, the whirlpool will only get bigger and bigger!"