In terms of business development, especially in the real industry such as education and training, it is necessary to establish a stable base first, and then steadily expand to the surrounding areas.

Whether it is Jiayang education or Tusky clothing, Xu Yiyang's idea is to first consolidate the foundation of the province, so that the people in the province have a high recognition of these two brands, even if Jiayang education and Tusky clothing are frustrated outside the province, at least there are tens of millions of people in the province to support the market.

Therefore, Qilu Province is the base of Jiayang Education and Tusky clothing, as long as the base is managed well, even if you go out and get beaten, you can still stabilize the basic market when you come back.

Because of this, Xu Yiyang hopes that Jiayang Education will expand outward after covering all prefecture-level cities in the province, so that it can attack the national market and retreat to hold a huge province, and it will be more free to expand externally.

So, he said to Zhang Aixue: "The branch is developing rapidly, and our teachers and management team must also keep up, especially the foreign teacher team, which must be large in scale and high in quality." ”

Zhang Aixue said: "Don't worry, Mr. Zhao Hansheng helped us contact a foreign teacher association in Quancheng, which was established spontaneously by some foreign teachers in Qilu, and most of them are now willing to cooperate with us." ”

Xu Yiyang said in surprise: "When I went to Quancheng to find foreign teachers, those foreign teachers were all ignorant of them. ”

Zhang Aixue said with a smile: "Today is different from the past, we have many students here, the salary is high, and the money earned by international students working in us is more than the foreign professors they earn in the school, and over time, their psychology is not balanced." ”

Xu Yiyang nodded: "At the beginning, I didn't have anything, I relied on a mouth, and I guess they didn't believe me very much." ”

Zhang Aixue said: "In addition, all of our branches are now applying for private teaching qualifications, and they should all be coming down soon." ”

Xu Yiyang asked curiously: "What's the matter?"

"Not yet. Zhang Aixue said: "It's still in the era of barbaric growth you said, but I think it's better to prepare well in advance, otherwise if there is a policy, it will be more hasty to deal with it temporarily according to the policy requirements, anyway, our qualifications are enough." ”

Xu Yiyang praised: "You're right, I haven't thought about this issue in depth before, because I feel that there may be a period of time to go for savage growth, but in the long run, the sooner it is formalized, the better." ”

Saying that, he said to Zhang Aixue: "By the way, I think the first half of next year is a good opportunity for Jiayang Education to enter Zhonghai, Zhonghai has not yet trained giants, and New Oriental has not yet passed, so I am ready to start looking for a venue in the fourth quarter, start decoration, and at the same time gather more resources in English education in the school. ”

Zhang Aixue's eyes lit up, and he blurted out: "Okay! If we can take root in the first-tier cities, it will be much easier to cover other cities in the future!"

Xu Yiyang said: "During this time, you should invest more experience in the expansion of the management team, and it is best to have a certain number of personnel reserves, and the business area should be at least 5,000 square meters, so as to become the largest and best English training institution in China Shipping in one step." ”

"Okay!" Zhang Aixue immediately agreed.

Xu Yiyang said to Li Xuan: "In the fourth quarter, we should strengthen the influence of Tusky in Jiayang Education, and when we open the flagship store of Jiayang Education to Zhonghai, then we will also open Tusky's flagship store in Zhonghai, so, before that, we must enrich Tusky's product line, not just simply make some basic styles of clothes, so you not only have to improve the clothing category, but also find a way to use Tusky's image in other non-clothing categories, such as Tusky's dolls, pillows, teacups, stationery and much more. ”

Li Xuan said busily: "There are many clothing categories that we can't do in our current production process, such as knitted clothing, down jackets, and other clothing with complex processes. ”

Xu Yiyang said: "It's too difficult to rely on yourself, let's find an OEM." ”

Saying that, Xu Yiyang asked: "There should be a lot of clothing foundries in the south, right?"

"Yes. Li Xuan nodded and said: "In fact, more than half of the garment factories in the south are foundries, after all, the difficulty of making a brand is much greater than the difficulty of doing a factory, and few companies can take care of both ends. ”

Xu Yiyang nodded and said: "I think you can go to inspect it in the fourth quarter, we now need to quickly enrich the product line of Tusky, and at the end of the year, Jiayang education will cover the whole province, and then our production capacity and technology of Guancheng Garment will definitely not be able to meet such a big demand." ”

Li Xuan said: "In fact, it is very stretched now, and the technician training class can only train entry-level workers at the elementary level, but the slightly more complex ready-to-wear has high requirements for workers, and we do have a long way to go." ”

Xu Yiyang said: "Then walk on two legs, what we can produce ourselves, produce it ourselves, and what we can't produce, all of which will be handed over to the foundry." ”

Then, Xu Yiyang added: "In addition, it is better to set up a design team to design newer and better clothing styles on the one hand, and on the other hand, to make further innovation and optimization based on Tusky's image." ”

Relying on his own drawing, there is definitely no deep innovation, and he can only draw a simple line of Tusky.

However, if you want to design a more delicate, three-dimensional and complete Tusky image, you also need professional designers to achieve it.

Xu Yiyang said: "If we can have a better design, better style, then the market attraction of Tusky will be greater, plus since we choose the foundry, the output can theoretically be multiple, tens, or even hundreds of times of the current one." When the time comes, we can spend a sum of money to promote the brand, find a teenage star as a spokesperson, make it a famous brand in the minds of teenagers, and then open more direct chain stores, or open franchises. ”

After Li Xuan listened, her first thought was that what Xu Yiyang said was too far away from now, so far away that she instinctively felt that it was difficult to achieve it with her own ability.

However, she soon felt that when these words came out of Xu Yiyang's mouth, it seemed that half of them had already become, and the remaining half would not be too far away, so she said seriously: "It seems that I really have to change my mind and strive to work towards this goal!"

Xu Yiyang nodded: "You see that the brands of Baleno, Semir, and Jeanswest, in addition to having a name that looks like a foreign brand, and the brand is operating well at this stage, what are the advantages? ”

"The other is the problem of non-clothing categories, we do youth training, so our main customers are teenagers, teenagers' toys, stationery and other small handicrafts, are the objects that our Tusky brand needs to work hard to cover. ”

After speaking, he asked Li Nan, who is now a project manager in Jiayang Education: "Li Nan, when you were in Yiwu before, you must have been in contact with a lot of small commodity-related resources. ”

Li Nan immediately nodded and said, "No problem, I can go at any time." ”

Li Xuan also said: "There is no problem on my side. ”

Xu Yiyang instructed: "After you go, you should look farther and wider, as long as it is a product that can be sold to teenagers, as long as it can add rabbit elements, you can make it, including but not limited to the stationery and toys I just said, and even make an electronic watch and electronic pet. ”

Zhang Aixue said with a smile: "Many children have it, and my daughter also asked me to buy one for her, it's not very interesting, it's just a small black and white screen, which has a very simple animation design, and the mode is relatively simple, that is, to raise a pet, responsible for him to eat, drink, Lazar and play or something." ”

Liu Mingchao said with a smile: "This thing is technically very simple, the technical level is not much different from the electronic watch, the development difficulty is actually not as high as Tetris handheld, if you want to customize the development of Tusky's electronic pet, you only need to redesign the image of the pet in the program." ”

Xu Yiyang said: "In this case, then we also design a rabbit's electronic pet, something like this, the more we do, the higher the brand exposure of the rabbit, the greater the influence on consumers, all kinds of goods complement each other, in order to make a strong well-known brand." ”

Li Xuan nodded and said, "I'll do a survey tomorrow to see what kind of things children of different ages are using and what kind of things are popular, and strive to combine them with Tusky when the time comes." ”

Xu Yiyang said: "In addition, you can also consider making a co-brand, see if there are any children's food and beverage brands in our province, and cooperate with them, let them use Tusky's logo for free, and launch co-branded products, so that everyone's field is insulated from each other, there is no competition, and they are bound together to make co-branded products, and they can also promote each other, which can benefit everyone." ”

In fact, Xu Yiyang's most optimistic co-name is the joint name of Tusky and QQ, once Tusky becomes QQ's own expression, it will quickly become popular across the country.

However, now is not the best time to join forces with QQ.

The current QQ coverage is not large enough, and the coverage of Tusky's physical stores is even less large.

If you go to QQ at this time, a large number of pirated and infringing goods with the image of Tusky will definitely emerge overnight, which is equivalent to letting others harvest the value of Tusky.

You might as well wait for the physical store, products, and production capacity to rise, and then use Tusky and QQ to jointly promote, so that you can directly transform the Tusky physical store into a strong sales capability.