This year's Double 11 is extraordinarily lively, the lipstick brother has worked hard for many years, and finally came out, and sold a lipstick with Jack Ma on the same scene, which completely exploded Jack Ma and had countless fans.

Regarding whether Li Jiaqi and Mr. Ma should sell lipstick on the same stage, Ahri also discussed it internally for a while.

Daya Media was formerly known as Dogfud Technology, which is a store that sells dog food on Taobao.

The relationship was picked up many years ago, and later Zhang Yida withdrew from the company, the shareholder was changed to Zhao Erya, and the company was renamed Daya Media, specializing in MCN institutions.

This company is similar to Goudong, and it is easy for someone to figure out the relationship.

However, Daya Media is very responsible, and the creators and Internet celebrities who signed contracts span multiple platforms such as Taobao Live, Weibo, Station B, Doushi, Kuaishou, Douyu, and Huya.

Even foreign influencers on platforms such as y, Facebook, YouTube, and Instagram have signed contracts.

As an MCN organization, my attitude is very correct, and I can't offend any platform.

Li Jiaqi has been selling goods on Taobao, and there is no cross-platform to bring goods to Douyin live broadcast.

And Zhang Yida never interfered in this company, only when Zhao Erya asked him for advice, he occasionally made one or two suggestions.

Whether the company can do it or not, and what it develops into, he will be tossed by Zhao Erya himself.

I have to say that Daya Media's impartiality and survival in the cracks still has a certain effect, at least it has not ushered in special "care".

Regardless of Facebook, Ahri, Penguin, or self-asserted identity, or felt irrelevant, did not do anything.

Ahri insiders feel that if they sell lipstick once in harmony, the brothers from this counter can definitely blow for a lifetime, and their fame will rise and their wealth will roll in.

Why should this kind of opportunity be given to Daya Media, which is involved with Zhang Yida?

Now Daya Media is neutral, but what should I do if I bring the lipstick brother to Doushi to sell goods?

Isn't that a use of one's own resources to cultivate future enemies?

The other side of the executive has a different attitude.

Ahri is a big platform, the first e-commerce company in China, and it is well-known all over the world, how can it not be a little tolerant? Wouldn't it make people laugh when it goes out?

Ahri can cultivate the first lipstick brother, and he can cultivate the second and third, which is called confidence.

The two sides argued, and finally handed it over to Feng Qingyang, who volunteered to participate in the live broadcast of Double 11.

The reason why Jackma participated in the Double 11 live broadcast was to give the latter a platform to attract some traffic and let Taobao live broadcast out of the circle.

Since the launch of Taobao Live in 16 years, it has been two years of development, and the growth rate is gratifying, and it is expected that the scale of goods will exceed 100 billion this year, an increase of 400% over last year.

Compared with the trillions of GMV of Ahri's entire group, Taobao Live is still very weak, but it is growing rapidly and is expected to become a new growth engine.

After Jack Ma heard this, he made a decision on the spot to choose Li Jiaqi.

"Ahri's vision is to continue to grow for at least 102 years, spanning three centuries.

Don't Li Jiaqi is not a staff member of Ruixiang, even if it is, I dare to use it.

This is the self-confidence of a strong man, and in the duel of the fight, we will have the last laugh. ”

After listening to Jack Ma's earnest teachings, one of the executives bowed his head in shame.

In the face of desperate competition, tragic tens of billions of subsidies, and heart-pounding growth figures, they are out of proportion, or they are afraid.

didn't want to defeat Fight Dodo from the frontal battlefield, but to clean up Li Jiaqi, who had a slight relationship with Zhang Yida.

In fact, this is a manifestation of weakness, incompetent behavior.

Jackma's words made them deafening and reflective on themselves.

Jackma glanced at the executives and shouted: "We are the leaders in the field of e-commerce, and we are just a catch-up."

Look at you one by one, it's as if we've swapped roles with Spell Do.

If you want to have a war with us, then hurt them and wake them up!"

was scolded by Jack Ma like this, and a group of executives were like a masochistic physique, all of them were beaten with chicken blood and resurrected with full blood on the spot.

Sweeping away the haze brought about by the tens of billions of subsidies, everyone has become sunny and confident.

Jackma smiled slightly, and the military heart was available.

He is actually extremely wary of fighting in his heart, but he can't show it and has to give confidence to the team.

Jiang Fan was a little disappointed, he thought that if Li Jiaqi was defeated, he would be a favor and support her.

Hearing that her company is going public, she talked to herself last time, how many shares she owns, what a real girl.

Hey, but Feng Qingyang decided to talk about things, so I can only find a chance to help her next time.

After all, white is not a good habit, and you have to pay for it!

……

After the end of Double 11, Daya Media can be called a big winner.

Its signed Internet celebrity Li Jiaqi is out of the blue, known as the first brother of lipstick, and even Jack Ma has a thumbs up.

Qianxun E-commerce, which invested in the company of Wei Ya and his wife, as of November this year, the sales of the live broadcast room exceeded 2 billion yuan.

It has cooperated with more than 5,000 brands, has 4.19 million Taobao fans, and has the highest number of viewers in a single live broadcast of more than 8 million.

Xin Youzhi, who invested in the company, launched the Taobao platform in September, and the store sales volume ranked first in this category, and the monthly turnover ranked first on the whole network.

The invested Sanda brother became the king of Kuaishou selling goods with a daily sales of 160 million at the Kuaishou official sales festival on November 6.

In contrast, Li Ziqi's YouTube followers just exceeded 1 million, which is slightly bleak.

In addition to these five top Internet celebrities, Daya Media has also signed dozens of waist Internet celebrities, distributed on various platforms, with fans ranging from millions to tens of millions.

Xu Ming looked at these materials and frowned slightly. It's not bad, I always feel that these MCN institutions are not stable, and the business model is too dependent on people.

Signed Internet celebrities are like employees, it is very normal for employees of other companies to leave, and the company cannot collapse.

But the MCN agency is not good, and no institution dares to have its own head Internet celebrity production line.

Wang Qiong, managing director of SIG Haina Asia, is not as merciless as Xu Ming, and directly points out the current shortcomings of Daya Media.

"Mr. Zhao, there are only two creators in Daya Media, one man and one woman, one Li Jiaqi and one Li Ziqi.

The other three are just Daya Media that has invested.

Strictly speaking, it also has a certain competitive relationship with Daya Media.

In order for Daya Media to obtain a high valuation, we must see a richer business monetization model and the incubation of its creators...... Or even copying, mass production. ”

Zhao Erya knew that the other party was a well-known investor and participated in Toutiao's Series A financing, and it was not easy to take other people's money.

Daya Media has actually developed very well in the past two years, and it is not an asset-heavy industry, and there is a lot of money on the account.

However, she was still a little dissatisfied, and after many inquiries, Zhang Yida pointed out a clear way for her.

After listening to it, she felt like she had discovered a new continent, which was much more interesting than ordinary MCN institutions.

But to realize this business plan, it would take a lot of money, and she had to seek financing.