"Mr. Wang, look at this. ”

Zhao Erya took out her mobile phone and played a group of short videos for Wang Qiong.

Wang Qiong came over to take a look, isn't this the pig fart that exploded through shaking up this year?

swept the entire Internet, swept the WeChat circle of friends, and was called the cutest pig in the world by netizens, and his fame spread overseas.

Xu Ming looked at it and commented with a smile: "This pig is very cute! Young people and friends must like it." ”

Wang Qiong frowned and asked, "Daya Media is also going to transform into "original IP incubation and operation"?"

Without waiting for Zhao Erya's reply, Wang Qiong continued: "This track has been born for a few years, and it has been crowded into many players.

Shock Culture entered this industry in 2012, in addition to pig fart, it is also a little famous for BIG Laughing Workshop.

It is easy to create an IP, but it is very difficult to make a name for yourself and make a name for yourself. ”

Shen Beipeng didn't come today, because the black-shirted capital didn't look down on these "tracks", the flower board was too low, and unicorns were rare.

Xu Ming does not dislike it, although Zhenke Fund has invested in several unicorns under Zhang Yida in recent years, which has led to a surge in fame and an expansion of the fund.

But one yard is one yard, and if there is a project that he thinks is good, he will choose to invest regardless of whether the track is wide or not.

For a hot project like AI, the financing is often $1.8 billion, the competition is also large, and the risk is not low.

Three returned AI expert groups and a team, with nothing, dare to ask for a valuation of 700 million yuan for just one idea.

I have to, the market is too crazy, and everyone is holding AI too high.

If there is an AI bubble, I don't know how many investment institutions will be greatly damaged, or even shut down.

The content track is different, because the flower board is low, relatively speaking, the competition is relatively necessary, and often millions or tens of millions of yuan can be invested in some good projects.

The reason why he chose to talk to Zhao Erya about investment is that, on the one hand, he saw that the data was good, and he was definitely one of the top three MCN institutions in the market;

On the other hand, I want to continue to deepen my friendship with Zhang Yida.

The project is good, and you can also do a favor, why not vote?

At this time, he saw that Wang Qiong frowned a little, and almost understood what was going on.

SIG Haina Asia has invested nearly 100 million yuan in the company behind the "pig fart", and is naturally worried about the involution of resources.

He smiled: "Mr. Wang, let's not worry about it first, it's not too late to listen to Mr. Zhao's thoughts before expressing his opinions." ”

Wang Qiong also realized that she was a little too aggressive, smiled apologetically at Zhao Erya, and motioned for the latter to continue.

Zhao Erya didn't get angry because of this, and asked lightly: "Digital Domain, I don't know if you two have heard of it?"

"Oh, I remember, it's the listed company in Hong Kong that started out as a movie special effects. ”

Wang Qiong wondered, "Wasn't Digital Domain privatized and delisted? What does this have to do with Daya Media?"

"Yes, Digital Domain has been privatized. ”

Zhao Erya nodded, "We have reached a cooperation with the virtual human business department of Digital Domain, and we will use their technology to jointly create virtual idols and original IPs."

In addition, we have also reached a cooperation with Kuaikan Comics and Station B, and will use their IP resources and broadcast resources to produce cartoons and animated films around original IP.

When the IP incubation is successful, a series of derivative developments will be carried out around the IP in the future, including toys, stationery, games, etc. ”

Xu Ming smiled, it's good to find a good boyfriend, he can almost see that this is Zhang Yida's handiwork.

Ruixiang pays more and more attention to the content part, and has the posture of fighting with penguins.

There are almost no companies that can compete with penguins in the content field

Ahri Entertainment only burns money but does not produce results, Qiandu only has one iQiyi left to support the scene, the game of the pig factory is okay, but the music copyright is stuck in the neck again.

And Ruixiang dominates the short video, the live broadcast can also compete with the penguin system, and the game is not weak, just wait for the long video to be done, and the whole game of chess will be alive.

, animation, music, sports, film and television have also sown seeds, but compared with penguins, they are inferior in phosphorus and time.

However, in recent times, Ruixiang's strategic investment department has made frequent investment moves, which is to strengthen these weak sectors.

Wang Qiong nodded, the field of content is wide and broad, narrow and narrow, and the industry that can make a difference can be counted with a finger.

Zhao Erya's description of these layouts is not amazing, and many content entrepreneurs have been in front of her.

There are even entrepreneurs who are ashamed to say that they want to be "China's Disney".

She has long been immune to these "bold words".

A vision can be made, but the key depends on whether you have the ability and resources to actually realize it.

"Mr. Zhao, what do you think is the advantage of Daya Media to do original IP?"

Wang Qiong was very calm, and immediately asked the key point.

Zhao Erya recalled Zhang Yida's words, added her own understanding, and repeated them one by one.

"First of all, we have an account matrix spanning more than a dozen social platforms at home and abroad, with a total of more than 500 million fans, which is a prerequisite for incubating original IPs, and we can reach more users. ”

Wang Qiong nodded, although she knew that the "500 million fans" were not deduplicated, but in fact, there were a lot, after deduplication, how could there be one or two hundred million.

As long as the quality of the content is guaranteed, the first condition for incubating original IP is met.

I heard Zhao Erya continue, "Secondly, we have a layout overseas, and we are one of the few MCN players in China to go overseas.

As China's economic, political, and military status has improved, foreigners are becoming more and more interested in China.

Chinese kung fu, Chinese festivals, Chinese history, Hanfu, national style music and other Chinese elements.

If the domestic IP incubation is smooth, we have the ability and confidence to export overseas. ”

Going to sea, Wang Qiong is naturally no stranger.

In recent years, domestic players have been trying to go abroad in various Internet subdivisions such as games, finance, and mobile payments.

Among them, the most prosperous is Ruixiang Group.

And Daya Media has a lot to do with Ruixiang.

"Can you give some specific examples, or implement logic?" asked Wang Qiong.

Zhao Erya nodded, "Okay, let's talk about the world of martial arts, this is a website that translates the Chinese network, and has millions of active readers in Europe, America, and Southeast Asia."

The Chinese comic "Qin Shi Mingyue" has been popular for more than ten years, and even lived abroad, was translated into 7 languages, and distributed to 32 countries and regions.

For example, the integration of Mohist concepts and mechanical techniques in the first and second parts, the discussion of Confucianism by Zhang Liang and Fu Nian in the third part, Gai Nie's understanding of chivalry and chivalry in the fourth part, and the integration of elements such as the zodiac signs in ancient China in the fifth part.

These are the shining points of traditional Chinese culture, and even if you can't understand the core meaning when translated abroad, only the outer surface is enough to amaze you.

These cases all show that Chinese culture can go global, but it requires content producers to polish their works with their hearts.

Daya Media will next launch a humorous and funny cartoon similar to the Q version of the Three Kingdoms, which will be released to y and YouTube in the form of serialization.

In addition, the theme of martial arts and Xianxia cultivation will also be filmed one or two to test the waters. ”