Most of the country is still in lockdown, and the economic lockdown is slowly starting up, and everywhere is cautious.

Basically, there is still no circulation, and only migrant workers are in circulation.

If the factory does not start work all the time, the social problems will be very serious, so it is necessary to start work, but it is necessary to start work very cautiously, and the safety guarantee must be sufficient.

On the streets of the city, there is still not much traffic, everyone is wearing masks and keeping a distance.

Many intersections in Pengcheng have front-line staff who set up cards to check body temperature and check health codes.

There are also inspectors at the entrance of large supermarkets.

Movie theaters are closed, restaurants are closed, and most of the shops on the street are closed.

The work of lifting the economic lockdown has begun, but it is very slow, many people are staying at home and cannot get out, and many factories are closed because there are no workers.

The food and beverage industry and the entertainment industry are even more of a mess.

Luo Xiaohu couldn't come back from a film and television base, he couldn't do anything, and stayed in the hotel every day.

At this time, he had some regrets that he shouldn't have taken this movie, and he didn't know how long he would have to be idle.

If you stay in Pengcheng, there are quite a lot of job opportunities.

Haoran Culture Communication Company, except for him and his exclusive agent, everyone else is already working.

Now the employees are all locked down in the same neighborhood, but they are working in dormitories and starting their content production.

Now that most parts of the country are still in lockdown, there is a great demand for entertainment, and they have also targeted content output.

There is really nothing original, just use some old stalks to produce content, and then use the advantages of your own platform to get traffic and advertising revenue.

It's those girls in the same dormitory as Jiang Li who started to make all kinds of videos.

There are those who cook and those who eat and broadcast.

All the ideas that could come of thought were thought of.

Anyway, the traffic is easy to attract and whether the traffic can be retained depends on whether their content is good or not.

Fang Hao has become a forwarding machine during this period of time, using the Weibo platform with tens of millions of fans to forward dozens of video content of the company a day.

Of course, none of these retweets were made by himself, and his account was also managed by people in the company.

Those fans of his don't feel that they are being swiped by Fang Hao, anyway, they are all bored at home now, and it is the time when they need entertainment.

Fang Hao's content is like that, and many people will click on it.

When you meet something you like, you will keep it and see what follow-up development will follow.

Fang Hao's tens of millions of fans on Weibo, although most of them are zombie fans, but the number of live fans has also reached the level of 10 million.

Most of his fans are students, and now they are in the middle of a school shutdown, so they don't have to go to school, they just study online.

Then there's a lot of time at your disposal.

Their support made the content produced by Haoran Culture Company have a good spread rate at the beginning.

The results are good, and it's no surprise.

If the grades are not good, it can only mean that the work is really bad.

If the data is very bad for three consecutive issues, then the content must be overhauled and the direction of creation adjusted.

Liu Qing and Jiang Li's "Discovering History" was successful, although it was ridiculed a lot in the industry, thinking that this was joking about history, but the data was so successful.

Liu Qing didn't think about mixing in the history industry, he knew that he didn't have that level, and he didn't have that will, he just made some money in the name of history. 202 eBooks

What about criticism within the industry?

He didn't care about it at all.

It's good to be able to make money.

At the same time, the chamber drama "My Landlord is Superman", which he planned with those street writers, has also been launched.

The very simple background is that all kinds of cool text routines are piled up in it.

When the first issue was released, Fang Hao forwarded it with his various accounts, and the new media matrix of Haoran Culture Company also carried out drainage, and the video likes of the current issue reached tens of thousands.

The acting skills are quite exaggerated, the background is also very monotonous, and the shooting is still shot with a mobile phone.

But so what?

As long as the plot is cool, it's fine.

For such a chamber drama, Liu Qing's standard is that there must be a face-slapping plot in each issue, leaving a suspense every time.

In this way, the audience will have the interest to continue chasing.

Just like the cool text that is popular in the online literature world now, it is clear that the logic is not clear, a lot of text is not good, and even punctuation marks cannot be used normally, but there are still many people who read it.

The reason is simple - the rhythm is tight, cool enough and white.

The connotation is that there is no connotation, but the reader is very cool to substitute, and there is no problem of not being able to understand, so that elementary school students can understand it.

This kind of content is the most popular content.

After the release of several episodes of the short play, it attracted a large number of audiences to stay.

Then they started to pick up soft ads.

Urban content, it's not too easy to do soft and wide.

It's about embedding some products in the shoot and giving some big close-ups of those products.

In the year since the company was founded, they have more or less some network resources, especially those advertisers.

It is very easy to talk about advertising cooperation, the content of an episode in a few minutes, how many ads can be implanted, and how much money is charged for an advertisement, it is easy to get it.

Their data is good, and it's easy to talk about advertising.

And the fees are not too high.

If more than a dozen advertisements are implanted in one episode, the income can reach tens of thousands of yuan.

This economic income is also quite substantial.

Let's say this scenario:

The protagonist is wearing a shirt of such and such a brand, pants of such and such a brand, a hat of such and such a brand, shoes of such and such a brand, a watch of such and such a brand, drinking drinks of such and such a brand, eating snacks of such and such a brand, holding a mobile phone of such and such a brand, clicking on a certain software, and buying a certain product......

Less than half a minute of content can string together ten ads.

Although it is an indoor drama, there are a lot of goods that can be placed indoors, and this business opportunity is still quite big.

Anyway, it's just about to shoot about 20 episodes, there are no implants in the first few episodes, and there are only a dozen episodes left in the back, so it's not ruthless?

What they really care about is that there are no product placement ads in the first few episodes, and they want to use a fast-paced face-slapping plot to attract the audience, and then it's time for them to make money.

The first few episodes are attractive enough, and as long as the quality of the later episodes is not a cliff-like decline, it will still attract many people to watch it according to inertia.

When they are aesthetically fatigued and have made enough money, they can continue to make money by changing another project.