Chapter 290: Testing the waters and selling goods live

"Little sister, let me tell you, it's good to be an Internet celebrity. You sign up with our "Daya Media", and there are special physical, dance, and etiquette teachers to provide you with a full range of training.

In addition to the company's basic salary every month, you can also get half of the reward income and delivery income you get from broadcasting.

In addition, our company also has a strategic cooperation with Douyu Live, which can get their traffic recommendations.

With your appearance and figure, I conclude that you can definitely become popular, and it is not a problem to earn hundreds of thousands of dollars a month. ”

On the campus of a university in Rongcheng, Xia Qian stopped two female college students and started his work today.

The girl with long hair, tall figure, and fair skin did not speak, looking at Xia Qian's young face, her face full of suspicion.

The other girl standing beside her who was dark-skinned, short and fat, and her face was full of pimples, but she was quite interested, and said to Xia Qian: "Handsome guy, do you think I signed a contract?"

Xia Qian glanced at her and then withdrew his gaze and coughed, "I'm sorry, you don't meet the conditions of our company." ”

What kind of joke are you kidding? I'm afraid you're going to smash our company's signboard on the air.

The short black fat girl pursed her mouth, "Then your company must be bad, don't you be a scam company, right?"

Xia Qian was not happy when he heard this, and opened the enterprise query website and searched for "Daya Media", and soon the results came out.

He handed the phone to the two girls and introduced:

"See, we Daya Media, with a registered capital of 100 million yuan, and the company's shareholder is Mr. Zhang Yida, a famous young entrepreneur.

Has Zhang Yida heard of Ruixiang Group, Huimin Travel, and Doushi...... and so on. ”

"But how did the legal representative here write Zhao Erya?" asked the tall and thin girl.

"Daya Media, one Da, one Ya, just the last word of their names, understand?"

"Zhao Erya is Zhang Yida's girlfriend?"

Xia Qian thought about it, do you want to say it? My cousin and sister-in-law don't seem to have told me?

Let's talk about it, don't say that you can't sign an Internet celebrity.

"Yes, that's right. ”

Xia Qian nodded, took out a gilded business card from his pocket, and handed it to the tall white and thin girl.

The short black and fat girl also leaned over to take a look, and then glanced at Xia Qian, "I didn't expect you to be the manager of the artist department of Daya Media?"

"It's not talented, it's down!"

The tall, white and thin girl was a little hesitant, she had heard of Zhang Yida's name, and she was a user of Doushi, and she often made short videos on it.

"What are the requirements to join your company?" asked the tall white and thin girl.

"It's very simple, as long as your appearance, temperament, and figure meet the standards, we won't have a teacher to teach you when singing, and we won't have a teacher to teach you when dancing. ”

The tall white and thin girl asked again: "But I'm still studying, I don't have so much time to live broadcast and shoot short videos." ”

Xia Qian explained: "You can broadcast live broadcast for two hours a day, and you can always spare time for two hours, right?"

Short videos are even simpler, and they can be shot in a few minutes. And there is a special shooting team to help you shoot. ”

"In this way, it's almost noon, I'll invite you two to dinner, and I'll talk to you slowly. ”

Xia Qian took them to the parking lot, and the short black and fat girl looked at the black Paramela and was surprised, "Wow, Porsche!"

Xia Qian's face was full of pride, but the next sentence of the short black and fat girl made him unhappy, "Handsome guy, your car is a little old?

"How many hands?

Xia Qian was a little weak-hearted, and hurriedly said: "The haze in Rongcheng is a little heavy, and I often run outside, and there is a lot of dust, so I will be clean after washing." ”

beckoned the two girls to get into the car, and the short black and fat girl began to provoke the thorn again, "Handsome guy, the seats of your car are all off the line." ”

Xia Qian couldn't wait to kick this short, black and fat woman with a poisonous tongue out of the car, but thinking about the bonus of 100,000 yuan, he still endured it.

......

"Your cousin is good!"

Zhang Yida was lying on the sofa in the living room with a tablet computer to watch the live broadcast of betta, Zhao Erya cut a fruit plate, put it on the coffee table in front of him and said.

"What's wrong? He's causing trouble again?"

Zhao Erya waved his hand, "That's not true! He works very hard and has already found more than a dozen anchors for the company." ”

"Are you all qualified?" Zhang Yida asked.

Zhao Erya smiled, "How can it be so fast! You set a standard for him to have 500,000 fans in 3 months."

Unfortunately, none of them are qualified at the moment!"

"He's the one who makes soy sauce, and you can't count on him all. What about the others?"

"It's definitely impossible to count on him!" Zhao Erya said, "We Daya Media have poached executives from several MCN agencies, and they have also brought a large number of key employees and contracted anchors."

Now the company's shelves are basically set up, the artist department, the training department...... and other departments have been perfected. ”

"What about the man?"

Zhao Erya said: "At present, all the contracted anchors have opened Doushi accounts and Douyu accounts, Doushi will shoot some short videos here, and Douyu will do live broadcasts on the Douyu side."

In addition, the strategic cooperation between Doushi and Douyu has also been won by Daya Media. ”

Zhang Yida was quite satisfied with this work efficiency, and asked, "Then how do you plan to carry out the next work?"

"Dou looks here, just shoot short videos to attract fans, because there is no way to monetize, only so. ”

Zhao Erya focused on Douyu, "On Douyu's side, we talked to Cheng Shaojie, and Douyu is responsible for opening up the link entrance to Pete.com."

Peter.com is responsible for supply, and our anchors under Daya Media are responsible for opening live broadcasts and selling goods. ”

"Cheng Shaojie is so easy to speak?" Zhang Yida teased.

"It's not about selling you Chairman Zhang's face. ”

Zhao Erya said: "In fact, Douyu also wants to open more business models, and the current live broadcast income is too single.

Live streaming e-commerce looks like a good option. So we approached him and mentioned it, and he was very interested.

So I'm ready to try the water with Peter.com and Daya Media. ”

Zhang Yida nodded, "He is a smart person, and I am not surprised at all to make such a choice."

When will our e-commerce live broadcast be officially unveiled?"

"Tomorrow at eight o'clock in the evening!"

Zhao Erya smiled mysteriously again, "This time, Betta has also prepared a lot of interesting reward props. ”

"I want to think about it!"

Zhang Yida's eyes rolled, "Dog food, dog bones, dog chains...... Isn't that right?"

Zhao Erya sighed and said, "How did you guess it all! ”

"Blame me?"

Zhang Yida smiled: "Who called them so uncreative!"

......

Douyu also attaches great importance to the live broadcast e-commerce test jointly carried out with Pete and Daya Media.

I debugged the shopping cart link of the live broadcast room to Peter.com many times, and after confirming that it was correct, a big advertisement was played on the homepage of the website: "At 8 p.m. on April 21, the online live broadcast is not over!"

Many betta users wondered, what new tricks does this betta play?

Many users click on the advertising page, and there is not much introduction, just saying that there are seven mystery guests, and they will give away 1,000 mystery gifts.

Liu Dahai is a graduate of veterinary medicine from Agricultural University, and became an animal trainer after graduation.

From veterinarian to streamer, he feels quite magical.

But for the sake of money, he is very happy to become an employee of Daya Media.

However, he feels that his work has nothing to do with the anchor, and in addition to raising a dog every day, he is practicing his mouth.

The company hired a cross talk actor for him and taught him all kinds of jokes every day.

In a private house on the outskirts of Beijing, Liu Dahai received a news that made him very excited, and he will finally be on the air tomorrow.

Liu Dahai looked at the six horses of Zhaoling who were chasing and fighting in the courtyard of the private house, and said secretly: "Guys, you have to do your best tomorrow! Whether I can be popular or not depends on you."

At eight o'clock in the evening of the next day, the betta live broadcast room with the ID name "Veterinarian Sea" was opened.

Countless live viewers poured in, and they came to see the 7 mysterious guests.

Then they saw seven mysterious guests, an unremarkable young man and six dogs of different colors.

This is the first reaction of many users.

Liu Dahai has been trained as a cross talk actor, and he still has eloquence, facing the camera, he hurriedly welcomed:

"Passing by, don't miss it, the little brother has just arrived in Guibao Land, and he is not familiar with life, and I hope that you will be cheered up. ”

After introducing himself, he began to introduce the six dogs, "This is the Teller Horse, this is the White Hoofed Crow, and this is the Green Horse......"

At this time, a barrage brushed up.

"May I ask if Brother Dahai is the reincarnation of Tang Taizong?"

"Haha, the dog version of "Zhaoling Six Horses"!"

"This is the six dogs of Zhaoling!"

At the same time, Zhang Yida and Zhao Erya also watched the live broadcast at home.

"Is this Liu Dahai a veterinarian?" Zhang Yida asked Zhao Erya.

"Not only a veterinarian, but also an animal trainer!"

"Oh!" Zhang Yida smiled, "That's quite a lot of talent." ”

Cheng Shaojie didn't go home, but was still watching the live broadcast with a group of executives in the company's conference room.

Douyu is still a very immature start-up, so their company attaches great importance to this live broadcast e-commerce test of the waters.

If you succeed, you will open up a new world for the company, and your valuation and revenue will increase significantly.

"Mr. Cheng, the number of viewers is declining! There were 120,000 people before, but now there are only 80,000. ”

Some executives noticed that the number of live viewers was declining and reminded them loudly.

"It's fine!"

Cheng Shaojie waved his hand, "After all, this is a live broadcast with animals as the protagonist, and it is normal for some people to not like to watch it."

Those who stay now are either novelty or dog lovers and dog owners.

What we want to convert as a live broadcast e-commerce company is also this group of dog lovers. Otherwise, even if 1 million people watch, but they are all people who don't have dogs, and there is not a single e-commerce order, it is meaningless.

Don't just focus on the number of viewers, we need to look at the final conversion order rate and the number of orders. ”

"Yes, Mr. Cheng has a point. If dog food can be sold like this, can cosmetics and clothes be sold through live streaming to try on and try on?"

Cheng Shaojie glanced at the executive who spoke appreciatively, and said: "That's such a logic! Not to mention, let's pay attention to see if there is anything that needs to be improved in this live broadcast of selling goods." ”