"How's the headline video doing?"

At the headline executive meeting, Zhang Ming asked his subordinates.

"Mr. Zhang, the test has basically been completed, and it can be officially launched in May. ”

Zhang Ming nodded and said, "We must speed up!" I heard that Kuaishou's daily active users have exceeded 20 million.

Although the specific number of users has not been announced, it is speculated that according to the number of downloads in major application markets, there should be tens of millions of registered users.

If we are slow, we may not be able to catch up with this wave of short videos. ”

A subordinate muttered, "Didn't you discuss not making short videos for the time being?"

Zhang Ming glanced at the subordinate and calmly admitted his mistake, "In 14 years, we discussed internally whether to launch short videos, but I considered that the coverage of the network and smart phones was not mature at that time, so I temporarily suppressed this proposal." ”

Speaking of this, Zhang Ming's face was full of regret, "Now that I think about it, I really made a wrong move." ”

Toutiao's executives were very moved, and it was difficult to admit their mistakes, especially when the superior self-criticized in front of so many subordinates.

"Mr. Zhang, don't blame yourself too much. Didn't Penguin's Microvision also shut down last year?

At that time, everyone thought that the outlet of short videos had not yet come, and it was normal to be negligent. ”

A subordinate comforted Zhang Ming.

The executive who was muttering quietly just now also knew that he had made a mistake, and hurriedly remedied: "Yes, Mr. Zhang, it's not too late for us to launch a short video now."

With our years of technical accumulation, as well as APP drainage such as Toutiao and Connotation Duanzi, I believe that we will soon be able to catch up with the data. ”

Zhang Ming's face looked a little better, and he said: "Wrong is wrong, there is nothing that cannot be admitted."

The most feared thing is that I am wrong and do not know how to repent.

I hope that in the future work, everyone will take this as a warning!"

All the executives were solemn, and Zhang Ming continued: "The success of Kuaishou and Shake Vision shows that this is a track that runs through.

However, the gap they left us behind is not so far away. As long as we catch up, it is still possible for us to catch up with or even surpass them.

Below, I'm going to make some arrangements to tilt our group's resources towards headline videos.

First of all, in addition to the headline video, the technical department will start the research and development of a second short video, tentatively named "Volcano Small Video", which I hope will erupt like a volcano......

The focus of the volcano video is different from the headline video...... Which software data rises faster in the future, we will prioritize which party to tilt resources to. ”

All executives are no strangers to Zhang Ming's model, which is the "APP factory" model within their group.

Batch replication to launch APP, a few months later, look at the user retention rate, stickiness, and input-output ratio, can make money, growth potential greater can obtain more resources, can be ruthlessly abandoned.

It looks cruel, but it's actually fair.

The company has limited resources, and will definitely focus on the teams and projects that can help the company make money.

If you don't make money, will you be kept for the New Year?

Just like raising Gu, those who fight from the sea of corpses and blood are the real "warriors", and only then can they adapt to the fiercely competitive business environment.

Penguin also has a similar mechanism, where two teams do the same project and conduct internal PK.

Although there is a suspicion of waste of resources, the products made under this mechanism are undoubtedly the best of the best and more combative.

Zhang Ming continued: "All products within the group, including the Toutiao APP, Connotation Jokes, etc., all open advertising diversion for Toutiao Video.

In addition, Toutiao Video announced the launch of the "1 billion yuan creation subsidy plan". ”

One stone stirred up a thousand waves, and some executives asked: "Mr. Zhang, how can we have 1 billion?"

The last round of financing was $100 million invested by Huayi Capital the year before last. Our total financing amount does not add up to 1 billion. ”

Zhang Ming sighed helplessly, there are too many high-level technical nerds in the company, why are they so honest?

"Mr. Zhang, do you mean to announce a 1 billion creation subsidy, and the actual investment amount will make a fuss?"

Zhang Ming glanced at this executive with a relieved face, it is worthy of the media operation line, that is, it is more bad than the executives of the technical line.

Other technophiles have also reacted, this is an empty cannon, can it work?

The executive of the media operation line followed Zhang Ming's words and said: "The short video only needs to dig up more Internet celebrities in the live broadcast circle and students of the Academy of Arts, and it won't cost a few dollars." ”

Zhang Ming nodded, "Yes, it doesn't cost much." As far as I know, that's how it works.

In addition, Toutiao is ready to start the next round of financing. You don't have to worry about money, just make the product in a down-to-earth manner, and then operate it well. ”

......

Su Hua has been very troubled recently, since accepting Qiandu's investment, Qiandu has sent a group of program apes to Kuaishou to help build an advertising distribution system and introduce advertisers.

This should be a good thing, but it backfires, Kuaishou's advertising revenue just can't do it.

Of course, this inability to do it is also related to Su Hua's more conservative style of doing things.

Kuaishou didn't dare to recommend too many ads to users at once, and only dared to test the water in small amounts.

Diametrically opposed to the results of the advertising test is the live broadcast business, with hundreds of millions of users and 20 million daily active users, Kuaishou's live broadcast business has attracted a large number of anchors to join as soon as it was opened.

Among them, the most famous is MC Tianzuo, Tianzuo was born in 1994, one year older than Zhang Yidadu.

This young man dropped out of junior high school before graduating, and was then sent to vocational high school by his parents, but in the end he didn't continue to study, and began to "fool" in society.

Since then, Tianzuo has sold skewers, dumped second-hand cars, opened a billiard hall, and worked as a cashier in an Internet café, but he has never been famous.

However, he has one skill that is quite powerful, that is, he is very good at lip service.

This is the kung fu he has practiced all year round by chatting with dozens of netizens on the Internet.

After that, with the popularity of live broadcasting, Tianzuo also started his career as an online anchor after fashion.

He quickly made a name for himself in the online anchor industry, and also won the "Best Male MC No. 1 Place" for two consecutive years in YY Live 14 and 15 years.

Tianzuo, who has gone lucky, suddenly became an Internet celebrity, held fan meetings, released solo singles, and participated in movies, and became purple all over the country.

Of course, there is no shortage of money. Tenzo also set up his own company to take over advertisements and handle various brokerage matters for him.

The two main platforms of Tianzuo's main activities are YY live broadcast and Kuaishou short video, and there are many fans on both platforms.

In the past, he usually posted short videos on Kuaishou, and the live broadcast positions were all placed in YY live broadcast.

However, there are not many people who are popular, and where there are people, there are rivers and lakes, and he recently had a little contradiction with YY's senior management, and he came to the live broadcast channel that Kuaishou had just opened, preparing to open a live broadcast to put pressure on YY's senior management.

If you don't straighten things out for me, I'm going to jump ship and go to Kuaishou. That's probably what he really thinks.

In front of the camera, he cut his head, and Tianzuo, who was wearing tights, started singing on the Kuaishou live broadcast platform:

Don't you want to be with me, my dear

I want to be with you, but you can't give me what I want

......

This recording is for the women who betrayed our men because of money.

In the real society, there is a material called money, and there is a human being called a woman. There are a lot of things in this society that are overturned by money.

Women, your natural beauty has bought you a lifetime of wealth......

Tianzuo sings very hard, his face is full of sadness, and he is very devoted.

This song is called "Women, Listen Well", and he was inspired to create it by his ex-girlfriend who left with a rich second-generation who drove a BMW.

Tianzuo sang and shed two sad tears.

It wasn't a deliberate performance, it was something he really felt, and he remembered the girl who used to sit in the back seat of his electric motorcycle, snuggling up to his back.

Now that I have money and can drive a sports car, I can never get back that innocent love.

The male compatriots who watched the live broadcast in front of the screen were also full of indignation, listening to this "sad pop music", silently took out a pack of red plums, lit one, and while listening to the music, they brought themselves back to the dusty memories of their youth.

Listening to this song, the men who watched the live broadcast remembered all kinds of money worship phenomena and sky-high bride prices in society...... Many people cried bitterly.

Everyone has an unbearable past in their hearts, and Tianzuo's song has caused such a strong emotional resonance.

Someone began to brush the barrage for Tianzuo:

"Brother Tianzuo, forget about love!"

"Don't bully the poor youth, thirty years in Hedong and thirty years in Hexi!"

"Tianzuo is developed now, let that woman regret going!"

Flowers, Lucky Star, Momoda, Beer Blue Enchantress, Golden Man, Heart of the Ocean...... All kinds of gifts kept swiping.

The number of viewers of the live broadcast is also rising, and Su Hua is also watching the live broadcast in the office.

Su Hua listened to Tianzuo's song, but also had a little emotion, his father was a civil servant in a small town, and later resigned to go to the sea to do business, and his family background was okay when he was a child.

Later, he was admitted to Aoki University, and he was also a tech nerd who was addicted to programming, and his presence in the school was very low.

Even if he later went to Google and Qiandu, with an annual salary of millions, he was just an ordinary graduate of Aoki University.

It wasn't until Morningside Ventures introduced Chen Yixiao to him, who became the CEO of Kuaishou, and obtained 50% of the shares transferred by the original team and investors, that he slowly began to become famous.

Born in 1982, he is only 34 years old and has a Kuaishou company with a valuation of more than $2 billion.

Soon, the alumni circle remembered him as a person, and various circles have been inviting him recently.

Including all kinds of influential people in the school at that time, he had a relationship with him and made friends.

Isn't his situation similar to what he sings in the song? Although he was not dumped by a woman, he was underestimated after all.

Su Hua dispelled the thoughts in his mind, clicked the mouse, and brushed 100 Ocean Hearts in Tianzuo's live broadcast room, which quickly brought the atmosphere of the live broadcast room up.

Local tyrants from all walks of life have also begun to brush up on a large number of expensive gifts, and Tianzuo looked at the various gifts on the screen and showed a satisfied smile.

"Thank you for the gifts!"

Tianzuo arched his hand, "I'll sing "I'm Drunk Alone" to you Lao Tie again." ”

"Alone, I'm drunk. ”

"Drunk puts beautiful women in pairs. ”

......

Su Hua closed the live broadcast interface and began to look at the live broadcast operation data and income submitted by his subordinates.

Looking at this, Su Hua came to the spirit, the live broadcast is so profitable, even after splitting the account with the anchor, it is more profitable than information flow advertising.

Su Hua strengthened his determination to engage in live broadcasting, and secretly said that he must make the live broadcast business a pillar income for Kuaishou's commercialization.